Liquor Business Plan

8/7/2019 Liquor Business Plan

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Welcome !


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BUSINESS PLAN

An innovative approach of theyoung drinkers for the eldersand ladies.


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CALL BOTTLES


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Presented By:-Alankar MishraHimanshu Bhatt

Moom DarangPradeep Mimani

Above mentioned are thebusiness

partners of this PLAN.


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Company Introduction

A partnership firm .4 Partners

3 Outlets (Initially for West Delhi only)Punjabi Bagh, Paschim Vihar & RajendraPlace.Corporate Office at X-40 Patel Nagar.

Email Id- [email protected] -www.ca llbottl es.c omToll free no. 1800-111-2222


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Mission Statement

To facilitate the liquor lovers with

theservice of freeliquor home deliveryrightat their doorsteps so as to maketheirlifestyle comfortable and maketheirevents memorable and enjoyable.


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USP of the CONCEPT

Products are not unique but the services are unique ofits kind because no company as such provides liquorright at the door steps.

Good for old age people as it add on to their comfortlevel and especially ladies as generally they have a hitchto go to the shop and purchase the liquor.

Services are provided free of cost.

This service can also be used as the Gift Option.

Liquor lovers do greet each other by gifting LiquorBottles to each other. We do this for them byprofessionally wrapping the bottles and delivering it tothe given address. (This service is only available ondown payment)


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Statistics

1.5 crores sales per day in Delhi.3.5 lakhs cases are sold per day.30 lakhs sale seen in the Diwali week in Khan market itself.October seen sales rise of 22.02 % compared to last year.Premium Liquor bottle costs more than Rs.750.Middle level Liquor segment costs Rs. 200- 500.300 DTTDC outlets in Delhi.

30 Private Outlets57 vends for country Liquor.Delhi Govt earns 900 crores through Liquor.Liquor consumption in India is 230 million cases a year.Growth of Liquor industry by 35-40% compared to last year.Trend shows that Liquor buyers beyond age of 35 are more or less

brand conscious ,youngsters of high disposable income doexperiment with multiple brands therefore the trend is demandingvariety.

21 Dry Days in Delhi.


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Legal Obligations

Needs to get registered under Delhi Shops andestablishment act.Needs to get registered under Partnership Act 1932.Logo Registration.

L- 53 License .500 sq ft space area for each outlet.Board stating Liquor consumption is Injurious to

Health.Not to be in the residential area.

Far from the Hospitals(75 Mt.)Need to follow the Dry Days Close.Bound to sell Grocery items under L- 53.9 Hours sale between 10 AM to 10 PM.


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ManagementStructure


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Management Structure

Moomdarang,corporateoffice

HimansuBhatt,PaschimVihar Outlet

PardeepMimani,PunjabiBagh

AlankaMishra,RajendraPlace

Inventorymanager

Accountsmanager

Telecalling

Security Driver

2 deliveryboy

1 officestaff

2 deliveryboy

1 officestaff

2 deliveryboy

1 officestaff


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Products &Services


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Products

Liquor (Rum,Vodka, Gin, Wine, Beer,Whisky, Champagne)

Soda BottlesWater BottlesChipsSnacks

Mouth FreshenersCold Drinks


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Services

Home Delivery of Liquor

Right at the doorsteps.Through Tele booking.Free Home Delivery

Walk In


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Competitors

DTT

DC

Liquor outlets(300).Private Liquor ShopsDepartmental Stores (Recent decision ofGovt. of Delhi).

Bars.


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Marketing &Sales

Co branding with major Liquor brandslike:-Bacardi Martini India LtdGemini DistillersDiagio India Ltd.Radico Khaitan Ltd


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Marketing Tools

HoardingsGlow Sign boards (At Metro Pillars)SMS through Airtel

Direct MailingPop UpsPaper advertisements (Through Soda

bottles, water bottles)


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Strategies Adopted

Discount on particular spirit brands.Discount coupons on sale of more than

Rs.2500.Gift Brochures in the Festive Season.Membership Cards


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Operations

Liquor supplied by the company itself to ourwarehouse(In the basement of our corporate office).

As per the needs it will be further delivered to theconcerned outlet. (Through Van)Walk InDirect Cater as per their need .Quick & Prompt service

Computerized Receipt generation.


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HOME DELIVERY

Order taken on phone with full address and particulars.

Availability of the Inventory checked on the software.

Confirmed to the client.

Computerized receipt generated and handed over to thedelivery boy with all the particulars.

Delivery made .

Delivery time duration is not committed as Dominos andPizza Hut do have, But ensured to be at the addresswithin normal approaching time.


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Future Development

Long Term Goals

Planned to associate with More For U(Aditya Birla Group) to open separate

desks to sell Wine &Beers.

To come up with our own outlets in North,South &East Delhi.

Online service offering


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Future Development

In the Coming 10 Years:-

To establish our own distillery.

Along with this to be in the market asDominos and Pizza Hut are famous fortheir fast

delivery same for the liquorfield.

To come up with Bar at CP (Delhi).


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Financials


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Investment

Investment of 5 Lakhs from each partner

Leads to 20 Lakhs.

Loan Taken from bank20 Lakhs .

Total Money to be invested 40 lakhs.


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Cost IncurredRent in advance for 3 outlets and one warehouse = 80000(20*4).15 lakhs for inventory (5*3)/ Outlets5 Lakh inventory for warehouse.2 Lakh for L 53 Licence.(50000 for each).8 Lakh for security deposit to government (2*4)

1.5 Lakhs for the renovation of the outlets.90000 for down payment of vehicle.60000 for computers.1 Lakh for Maruti Van (Purchased from true value shop).10000 for software.2 Lakh for marketing

50000 freezer(3)1 Lakh for inventory of other items2 Lakh account balance.

Sum total of 39,60,000.


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Operational CostPer Day (in Rs.)

Salary of 6 Delivery Boys 1200.Salary of 3 Employees @ Outlets 600 .Salary of 3 Employees in Corporate office 600Salary of Accountants 330.

Salary ofInventory Manager 330.Petrol of 6 Vehicles (Projected)1200.Security person salary @ Warehouse 200Other Miscellaneousexpenses 1000.Rent of all 3 outlets & warehouse 2000.

Sum Total Rs.7460


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Revenue Generated (Per Day)Each outlet sale projected 50,000.Total sale of 3 outlets 1,50,000.Profit 10% on the sale of 1,50,000.Profit=15000 from 3 outlets.

(Excluding Taxes &Operational Cost)Total Profit per month 4,50,000(ExcludingTaxes)


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Profit Generated Per month

(Excluding Taxes)4,50,000Total expense incurred 2,23,800.Profit generated is

450000-223800= 2,26,200After tax payment@ 12.5% profit generated is

1,69,950.Repayment of loans Rs.30000 per month @ 12%to the bank.

Profit After repayment of loans Rs.139950


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Liquor Business Plan

Documents

Transcript of Liquor Business Plan