Liquidus Bannerlink for AutosLiquidus Bannerlink for Autos

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BannerlinkBannerlink

• Data Driven Rich Media ad unit

• 300 + listings within each ad unit

• Dynamic inventory updates

• Listing video with music and human

voiceover

• Optional Features

Inventory Listing Filters

Customizable button labels and calls-

to-action

In-Banner Video

Spanish version

Classic Bannerlink Demo

Non-Expandable Demo

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Expandable and Non-Expandable

•Turn a 30-second spot or promotional video into an interactive digital ad

•Accepts video of any length

•Menu includes:

Contact us

Social share

Map location

Website redirect

•Optional final-screen image for messaging and call to action

Click for IBV Only expandable demo

Click for IBV Only non-expandable demo

IBV OnlyIBV Only

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Bannerlink Optional CreativeBannerlink Optional Creative

Cover Display Ad

Cover and Header graphics can be added to any

Bannerlink to emphasize branding, messaging, and

calls to action.

IBV with Header Graphic

Cover Display Demo

Header Graphic Demo

Tier 2 Carousel with Header Graphic

• Ad size is 320x50

• Works on ALL mobile devices,

including iPhones

• Expands to full length of device

on click

• Responds to all mobile gestures

(e.g. pinch, zoom, click)

Mobile BannerlinkMobile Bannerlink

92% of consumers use a mobile device to research and compare

prices*

*According to MediaPost

Bannerlink - Tier 2 Solution

Bannerlink Carousel• Display inventory for all participating dealers

in single ad unit

• Vehicle video for each listing

• Inventory updated daily

• Geo-targeted listing inventory based on Zip Code

• Filter data by New/Used, Make, Model

• Optional In-Banner Video

• Dynamic messaging

• Hits on All Major KPIs

Low Funnel Activity

Search Inventory

Find a Dealer

Bannerlink - Tier 2 Solution

Bannerlink Build & Price• Build & Price data integration

• Geo-targeted inventory

• Dynamic messaging and incentive

integration

• Reporting measures all user

interactions within ad unit:

Models selected, number of builds

completed, vehicles viewed, contact dealer

• Hits on All Major Key Performance Indicators (KPI’s) - Low Funnel Activity

✓Build & Price

✓Search Inventory

✓Find a Dealer

• Optional In-Banner Video

Bannerlink – Tier 2 Solution

Compare & Conquest‣Dynamic Compare Data Integration

‣Dynamic Incentive Integration

‣Hits on Major KPIs - Low Funnel Activity

✓Build & Price

✓Search Inventory

✓Find a Dealer

Bannerlink Reporting

▶ Reporting portal provides automated metrics

Available 24/7 Download excel report Email reports automatically

▶ Comprehensive performance reporting tracks:

Impressions served Interactions Clicks Video play time Time spent, etc…

▶ In-depth metrics with Tier 2 Carousel Most clicked Model Most clicked Year, Make, Model

Tier 3 Success StoriesTier 3 Success Stories

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Shaver Preferred Motors – Chicago

• 400K impressions in 6 months• 82 hours interaction time• Interaction rate of 20.8%• CTR of .11%

Fahrney Auto Group– Fresno• 1M impressions over 12 months• 374 hours interaction time• Interaction rate of 25.2%• CTR of .09%

Wallace VW – West Palm Beach• 1.2M impressions in 8 months• 305+ hours interaction time• Interaction rate of 27.6%• CTR of .10%

Texas Ford Dealers Houston Cadillac Dealers Houston Honda Dealers

Tier 2 Success StoriesTier 2 Success Stories

Key Value PropositionKey Value Proposition

Consumer Engagement• Typical autos rich media ad unit = 1.42%*• Bannerlink average engagement rate =

14.8%• Bannerlink average interaction time per

campaign per month = 50+ HOURS• Bannerlink click-through rate = .07%

Bannerlink provides the advertiser the ability to put their entire inventory in front of a user – IN PAGE.

Bannerlink provides advertisers with a more qualified customer post click.

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* DoubleClick Rich Media Benchmarks 2014

Dynamic Display advertising

impacts prospects at all stages of the marketing funnel.

• Displays entire inventory in single ad unit

• Promotes an engaging, interactive experience

for online consumers

• Dynamic inventory with daily updates

• No set-up fees

• Various Sizes and functionality

• Quick and easy creative changes

• Include 30-second spot or promotional video

in-banner

• Robust, in-depth reporting beyond

fundamental clicks & impressions

• Low cost

Why Bannerlink?Why Bannerlink?

160x600 Non-Expanding bannerlink

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Advance.Liquidus.net is a resource portal available to you 24/7 and provides sales resources, a demo library, as well as a link to view reporting metrics. The online ordering interface can also be found

here.

How to Place a Bannerlink Order:

•The order portal is an easy to use interface that walks you through the order process from selecting a Bannerlink format, to uploading assets and entering advertiser information

•The process is super easy for autos – you simply need to know the advertiser’s info and provide a logo and/or optional creative files such as an MP4 video or cover/header graphics, if applicable.

•Your Liquidus Account Manger will be alerted via automated email once your order is submitted and will respond to you confirming receipt

•Liquidus will secure the inventory data and your Account Manager will create tags for trafficking which will be sent to you along with a preview of your Bannerlink campaign

•An alert email will be sent 7 days prior to your Campaign End Date. You may extend any campaign date by sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate campaigns based on the campaign end date unless notified.

Bannerlink ad tags will be emailed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink turnaround time is typically between 3 – 7 business days. Providing accurate information and all accompanying files at

the time you place the order will help to expedite this process.

ProceduresProcedures

Liquidus ContactsLiquidus Contacts

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Anna Jeon, Account Manager312-589-6121ajeon@liquidus.net

Dana Haskins, VP, Account Services312-589-6110dhaskins@liquidus.net

Chris Carlton, President312-589-6101chris@liquidus.net