Brightness RevolutionTeaser Phase Review

Brightness Revolution

• An effort to create excitement and energy filled event amongst the public

• Formed by a blend of brightness, positivity, dance and excitement in order to push the idea of ‘join the dance’

• The whole idea of the campaign is to add brightness, excitement and positivity

Objectives for Teaser Phase• Main focus is to build up the idea

of ‘brightness’

• Create more buzz and image of Lipton as a fun exciting brand keeping in mind its premium reputation

• Lipton has to develop an image as a fun and feel good brand on top of minds

• Create top of mind of the concept of Brightness Revolution and Lipta-Dance

Teaser Phase

• It consisted of posts that talked about– Something revolutionary coming up– Spreading the idea of ‘brightness’– Iconic dancing posts– Dancing and brightness posts

Tactics and Mechanics• We started off the campaign with wall posts

which were connected to brightness• To build curiosity is our TG we used the tagline

‘something exciting is coming up’ • Posts were based on questions related to what

our TG thinks brightness is about and what does it mean to them

Brightness Posts

•Posts like these were involved in the ‘brightness revolution•Creating excitement•Generated a lot of engagement

•What does brightness mean?•Showing positivity and excitement•Everything related to colorful and bright objects

Dance posts

• After brightness we focused our communication on dance related posts talking about iconic dance moves like ‘Gangnam Style’ and the famous ‘Moonwalk’ by Micheal Jackson

• Creating more and more excitement via dancing styles and moves

• Engaging the fans with fun and exciting dance moves trivia

Blending the Concepts

Create top of mind with our fans with the concept of Brightness Revolution and Lipta-Dance

Post like these saw the most volume of engagement activity on the community pages.

Shared posts asking people to guess who was leading the Brightness Revolution. Engaging people by asking them to give their best guesses and predict

Brightness Revolution Ambassador

Top posts

Likes 3718Comments 51Shares 24

Likes 3105Comments 73Shares 19

Likes 3105Comments 73Shares 19

Likes 2718Comments 192Shares 60

Results

•We had a total of 30 posts in 13 days and our

content generated 10,339,910 impressions and

113,688 engagements on our page

KPI Committed Achieved

Likes 15,200 (est) 29,073

Impressions 18 mn (est) 10,339,910

Engagements (BR Content)

70,000 86,135

EngagementPost Status Total Post Engagement Total Post impressions

Have you ever taken a 30 second dance break to brighten up your day? 1,018 223,415

Have you ever seen a flashmob live? 1,202 141,550We're getting closer to the reveal. What do you think the brightness revolution has in store for you! 2,609 151,736Who thinks we spend too much time looking down at our phones? 38 3,855The Brightness Revolution Ambassador is waiting for you to join him! Can you guess who he is? 1,201 293,213Introducing the Brightness Revolutionists! Join them for a fun, bright and energetic summer! 2,092 199,561Do you know how to Harlem Shake? Do it the right way! 741 264,914

Can you guess what the picture says? 1,936 379,381The Brightness Revolution started at this beach! Wouldn't you love to dance here? 3,016 293,745

Can you guess what the picture says? 1,865 391,156

EngagementPost Status

Total Engagement Total post Impressions

Just 2 days to go for the final reveal. Are you ready? 2,677 332,517Liptoners, its time to just keep calm and move it move it! 2,363 333,218

Are you ready to join us for the Lipta Dance Brightness Revolution? Lets make history Liptoners! 1,176 606,688

Have you ever been a part of a flashmob? The Lipta Dance is bringing you this chance! Stay Tuned. 1,473 347,557

Love Dancing? Join us to dance your heart out with the 'Lipta Dance'. Stay tuned for more information 1,715 114,3846Liptoners! Are you ready to be a part of the Brightness Revolution? 1,840 429,217The Famous Macarena Dance. Do you remember the steps? 1,624 163,917

The Brightness Revolution Ambassador's an all rounder in the field of entertainment. Can you guess who it is? 2,018 449,536

Do you see everything as an adventure? Illustration by Oli Holmes 157 6,994Michael Jackson was famous for this Iconic Step. Can you name it? 1,473 379,947

EngagementPost Status Total Engagements Total Post

ImpressionsLipton brings to you the Brightness Revolution. Are you ready? 2,921 513,899

Can you recognize this Iconic Dancing Style? 1,556 161,008Wouldn’t you love to dance along your favorite celebrity. Think you can guess who he is? Stay tuned for helpful hints. 2,197 716,752

Doesn't dancing Brighten up your day? 1,656 225,810Brightness is… 1.Spending time with a loved one 2.Having a 30 second dance party in front of the mirror 3.Listening to Music 4.Reading a book 2,942 347,770

Which song makes your day brighter? 2,353 456,894Have you ever…. 1.Danced in the rain 2.On the beach 3.In front of the mirror 4.Or just on a wedding? 2,904 245,600Brightness is….. 1. Sun 2. Love 3. Nature 4. Colors 3,060 368,490

What does Brightness mean to you? 3,256 476,948

We're going to make history. Join us! 381 33,207Something exciting is coming up! Stay tuned to brighten up your days. 3,860 257,569

Thank You