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They sit there perfect on your face.���Curled so slightly, just to tease. ���Ruby red like blinding jewels.���Parted when they feel the need…

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Originally imitating

the natural red

color of lips, lipstick

Shades vary

according to

seasons and trends.

A color can also be

associated to a

mood, a

personnality, a skin

tone.

NUDE LIPSTICKS

Coming from the “all natural” trends, appeared the “nude” lipstick.

Unifying the tone of lips, without over-accentuating it.

DARK LIPSTICKS

Dark lipsticks complete efficiently a gothic or a

punk style. From deep purple to brown and

black they also suit a sophisticated style

(evening and winter looks).

PASTEL LIPSTICKS

Mat or Shiny, pastel lipsticks suit a girly, spring-summer style. A new variation between pastel and

flashy lipstick could be “bubble-gum” shades, to be followed…

FLASHY LIPSTICKS

EFGE(!HI?)HJK?(

2(6.'+L@#(/37D",/(",(8M+(-.*'N(+1+L&.8&M",/(.8(,"/M8N(+$#+&".331(-@*",/(#.*%+$;(

Violent lip : lip tattoos

A new trend is rising, inspired from the “nail art” concept.

lipstick is replaced by a picture, a drawing, sticked to lips like an ephemeral tattoo and fixed with a lacquer.

LIP A R

C H

I T E

C T

U R

E 037/(O(($@#+*B1%6."(

Inspired from the Asian make up style of geishas and maikos, redrawing the lips contours to make lips appears shorter or larger.

TEXT RE

3.&C@+*N(B.36N($%&'N(P7.6;(Q37$$1;(?M",1;(R.8;()M"&';(S3@"-;(((((

TASTE & SMELL A customer always looking for more sensations.

Feeling beautiful isn’t enough. It must also be

enjoyable, comfortable, surprising, …

For your mouth and your nose !

As a soft alternative to

s u r g e r y o r B o t o x

i n j e c t i o n s , s o m e

lipsticks are positioned

as “volumizing” lips.

gesture Rolling, pushing, plunging, …

More than a pack, some brands have

revolutionized the gesture of applying lipstick.

PACKAGING & FORM !"#$%&'("$(,78(.($"6#3+($%&'(

.,167*+;(G8M+*(#.&'$(M.A+(B++,(-+A+37#+-(O(.(#+,&"3N(.(8@B+N(.(B7D3N(.(#.3+T+N(.('+1(*",/;()M+(

$%&'(&.,(B+($&@3#8+-N(8M+(#.&'(&.,(",&3@-+(.(6"**7*U((

LASTING LIPSTICKS As lips surface is always exposed to humidity and

rubbing, creating a lipstick lasting all-day has

been a challenge for years.

ASSOCIATED PRODUCTS

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ADVERSTISING CAMPAIGNS

PERSONALITY ENDORSEMENT

Nikki Minaj, Ricky Martin, Rihanna, Gwen Stefani, Marilyn Monroe, Madonna, Jennifer Lopez … Some stars, artists, and celebrities do influence trends about lipsticks. They are to be closely followed.

LIPSTICKS THEMES !Love, smile, happiness, stage, art,… lips represent several symbols.!

So many stories to be told.!

!

Lipstick in other universes …

Other customers ?

Johnny Harrington photographed by Armin Morbach

G-Dragon, Korean male model and singer, in the ad campaign for !e Saem Cosmetics.