DIY – 21 Best Practices of Lipstick Packaging

Introduction

Lipstick is one of the most famous cosmetics items and lipstick packaging shows the diversity that many different lipstick manufacturers have brought to lipstick manufacturing industry. There are so many different styles, vibrant designs and colors used in packaging a lipstick. Today you will get exposed to 21 amazing lipstick packaging ideas.

The color of packaging should not be the same as lipstick color

• Same colors look dull and unimaginative• Different colors make the product look

good

Make packaging a part of the lipstick. Divide packaging in two vertical parts. Both ends will be top and lower end of the lipstick.

• A very revolutionary idea• Save the trouble of opening the

packaging and getting • lipstick out – two in one solution

Label matters a lot. Make sure to include logo, name of company and important details

• Learn a thing or two about best label practices

• Use natural colors to make label eye-friendly

Print the name of the lipstick on the custom packaging in a way that top half appears on one side and lower on another.

• This way the customer will naturallyget exposed to branding andimportant details

• An idea which is still not being practiced but only by a few

Make the brand name appear beautifullyand prominently.

• Brand name’s theatrics play major role in branding

• Hire some good graphics designer for this big job

Use a lipstick packaging box with transparent center to show the colorand shape of lipstick.

• Transparency is always better• Let us not forget the ease of our

customers

Try some unique packaging idea so as tomake the brand stand out of the crowd.

• How about a lipstick box with embossed lips?

• How about a lipstick box with lips of all colors painted on it?

Make sure that the colors of the pack are notthe same as the lipstick, but they should stillbe very vibrant and lively.

• Sameness makes things bore and dull• Diversity always attracts more than

uniformity

Make the lipstick cover considering the importance of the market condition. Make sure that your new packaging only turns the market condition in your favor and not against you.

• Have some proper research and surveys beforechanging the lipstick box style

• Do not attempt at drastic changes

Black and silver combination is never going to get old. Either get some black and silver metal finish on your pack, or use black and silver metallic colors.

• So many brands use this combination• These are among the colors which are

used the most

Give your lipstick a modern look. That old and dull rectangle-shaped lipstick box is now old school. Try some new and modern shapes and looks.

• How about a triangle lipstick box?• How about make a curvy lipstick box?

Add some floral work, motifs or ribbonsto make your lipstick packaging better than others’.

• Added decorative items always impress the spectator

• It shows that you are willing to the extra mile to please your customers

Do not forget to include the sexy andappealing shape of lips on your lipstick pack; it is like a ritual and you cannot skip it.

• Most of the lipstick brands do have theimagesof lips on their packs

• Have you imagined a new smart phone pack without a smart phone image?

Go multicolor and bring in the objects associatedwith color and fragrance. For example,flowers.

• Use as many different colors as you can

• Use the images of natural objects e.g. flowers

All women are beautiful, but they aredifferent in how they are beautiful. Make sure that your lipstick packaging lines represents theBeauties of East as well as West.

• Issue different packs with different colors,each one having a different image of a female

• Try to give representation to as many regions of the world as you can

Use some universal objects and elementssuch as water, sky, fire etc.

• Water and sky convey the feeling of depth, calm and serenity

• Fire reflects passion

Human beings have been associatedwith animals since cave age. Try touse some animal images on your lipstick packs.

• How about a beautiful peacock on your lipstick pack?

• Why not have a dove or a penguin?

Gold is never old. Do not forget that some of the most famous lipstick brands have totally or partially golden lipstick packaging.

• Golden color gives a rich feelingGolden packaging is mostly reflective, so your customers would be able to see their face and lips in the packaging

Just like all gold lipstick packs, all silver or diamond finished lipstick packs are also very hip. Try it.

• Use a combination of silver anddiamond

• You can also issue two packs: one silver and one diamond

Instead of having one color or multicolor boxes, why not have a lipstick box dividedinto square or rectangle boxes of natural colors or any colors that you love?

Different colored boxes represent diversityMore colors are better than one

A high quality and sturdier wrapping paper can also be used as the lipstick packaging. Its flexible form and unique look might prove to be a brand booster.

• A totally unique and revolutionarypackaging approach

• Useful even after the lipstick is finished

Thank You