Lipofectamine® 3000 Digital Marketing Campaign
2
1 Proprietary & Confidential Lipofectamine ® 3000 digital marketing campaign Generate Awareness 23M Impressions • Digital: 45K paid ad clicks across SEM, Display, Social Media Create Engagement 139 K Web Visits Drive Trial 13K Samples • Email Lead Nurturing • 80% of revenue from sampled SGN’s Deliver Results 3.5x target YTD: $3.6M+ CLAIM: 10-fold higher transfection efficiency in difficult cells CREDENTIAL: COMMERCIALIZE: • MKTG page with application data • On-line videos and 20+ testimonials • Easy to use protocols
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Transcript of Lipofectamine® 3000 Digital Marketing Campaign
1 Proprietary & Confidential
Lipofectamine® 3000 digital marketing campaign
Generate Awareness
23M Impressions
• Digital: 45K paid ad clicks across SEM, Display, Social Media
Create Engagement
139 K Web Visits
Drive Trial
13K Samples
• Email Lead Nurturing• 80% of revenue from
sampled SGN’s
Deliver Results
3.5x target
YTD: $3.6M+
CLAIM: 10-fold higher transfection efficiency in difficult cells
CREDENTIAL:
COMMERCIALIZE:
• MKTG page with application data
• On-line videos and 20+ testimonials
• Easy to use protocols