Lioness Magazine - September 2012

http://www.thebusinewschannel.com

ISSUE 12 SEPTEMBER 2012

F E A T U R E S

19Headley to

Houston

Your Businessand Cybercrime28

ON THE COVERFull-Figured Fashion7Krystal Bick’sFashion Playground10

Managing aSmall Business31Creating Outfitsfor the Workplace32

– BUSINESS

5 EDITOR’S LETTER7 STILETTO STATEMENT

12 LIPSTICK CHRONICLES22 MANAGING ME

ON THE COVERModel Carmina Suzanne

http://www.thelionessgroup.com

ISSUE 12 SEPTEMBER 2012

©2012 Lioness Magazine is thefirst online magazine gearedtoward female entrepreneurs. Wedeliver sharp and compelling infor-mation on a variety of topics thatare relevant to female entrepre-neurs and professionals. Our mis-sion is to elevate, educate and sup-port female professionals.

We celebrate the unique challengesand achievements of women inbusiness. We believe women aremulti-dimensional creations whoflourish, personally and profes-sionally, when they take time tonurture their spirits.

Editor-in-ChiefNatasha Clark

Copy EditorJeanne Wroblewski

Art DirectorLeonardo Pilares

Director of PhotographyDenise Smith

ColumnistsCrystal Senter Brown

Brenda’s ChildErin CorriveauKatelyn GendronKristina Chapell

Contributing WritersLamara HunterEmily ThurlowJennifer Sawyer

mailto:[email protected]

LIONESS SEPTEMBER 2012 5

Natasha

It’s not the clothes that make the woman …It’s the woman that makes the clothes

y clothes are an extension of who I am.I purchase pieces based on feel – how Ifeel in them and how the material feelsagainst my skin. When it comes tobusiness attire, I always need a dash ofboldness. Whether it is a large piece of

jewelry or a shockingly bright pink dress, Ilove clothes that say I am all woman, but allbusiness at the same time.

If it is a dig in and work at my deskday – I know I am focused and at my best injeans, a t-shirt and a pair of flip flops. Thinkabout your favorite outfit. What do you loveabout it? Is it the color? What about the fabric?

Does it make you feel beautiful? My celebrity style icon has always

been Jennifer Aniston. Her clothes are alwayssimple but the fit is second to none. She wearsthe clothes, they don’t wear her. You can havethe best blouse, but if it is ill fitting, it’s a dud.

It’s not about the price tag, a trend,the designer or what year it hit retail. A qualitypiece of apparel is timeless. What it is about ishow you feel when you step out each morningto face the world.

When a woman is confident, she feelslike she can tackle anything the day throws herway. You are your own runway show. Work it.

M

Natasha Clark

welcome to lionesseditor’s letter

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GETTING THE

on Full-FiguredFall Fashionistas

he fall season marks a very particu-lar time in the fashion world whenmodels grace runways from NewYork to Paris, displaying whatwomen throughout the world willrun up their charge cards to

acquire for spring. Those runways, however, aremissing a very important segment – the majori-ty – of the population: plus size women, widelycategorized as those who are a size 6 or larger.

Desiree A. Gartmon of Los Angeles, Calif., andJoy Ashley of New York, N.Y., have been labor-ing for the past 15 months to call attention tothe plus size fashion industry and the promo-tion of its models through the establishment ofPlus Model 411 (www.plusmodel411.com).The site went live on June 17, 2011, withGartmon at the helm and Ashley as the headcontributing writer, lending her expertise as aplus size model herself.

“Right now, the plus size industry, plus size

Continued on page 15

Plus Model 411 Co-Founder

Desiree A. Gartmon

8 LIONESS SEPTEMBER 2012

ine West has launched YouTube networkChannel 9. Channel 9 is a video-centric digi-tal destination that will engage shoe and fash-ion fanatics through compelling and shareablepremium programming, as well as innovativeuser generated content all infused with styleand pop culture. With Channel 9, Nine Westillustrates a unique and unprecedented com-mitment to provide real multi-platform brand-ed experiences to consumers globally.

"What we are creating goes far beyond provid-ing branded content," says Richard Dickson,President and Chief Executive Officer of TheJones Group. "Channel 9 is a new and innova-tive first-to-market portal for the footwear andfashion obsessed that will bring brand adjacent

content and entertainment to viewers. Webelieve that a destination of this caliber is miss-ing and will be welcomed by an audience thatwe know is actively consuming content acrossmultiple digital channels."

Channel 9 will be a platform for online usersto celebrate shoes and interact with the NineWest brand, as well as some of the fashion andentertainment industries' biggest stars. Userswill access Channel 9 in a variety of waysthrough its microsite, YouTube, Facebook,Twitter and Tumblr pages. Wherever theyaccess it, shoe fans will find a full slate of digi-tal programming covering everything "shoe"-from profiles of shoe addicts and red carpetreporting to how-to videos.

N Heading West on YouTube

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Krystal Bick is a genius when it comes to clothes. She has a way of pairing the right shoes with the rightbag in such a chic way that even a woman with the worst sense of fashion would look at one of her getupsand agree that there was simply no other way to wear that.

Her website, This Time Tomorrow, features the coolest of cool, when it comes to style in the workplace.This month Lioness showcases some of our favorite looks featuring the trendsetter herself. A fashion geniusthat can model her own looks? We know. It’s not fair.

FashionPlayground

Well SuitedJumpsuit: Zara; Hat: J. Crew; Bag: 3.1 Phillip Lim; Scarf:c/o Otrera; Sunglasses: Karen Walker; Jewelry:Zara necklace

Carried AwayShirt: Rodarte for Opening Ceremony; Skirt: Jaeger; Shoes:B. Brian Atwood c/o; Clutch: Kate Spade; Sunglasses: KarenWalker; Jewelry: Jewel Mint earrings

Fall Musings {with brahmin} Jacket: Zara; Skirt: Topshop; Top: Zara; Bag: borrowed fromBrahmin; Shoes: Zara


New in Town Dress: 10 Crosby by Derek Lam; Shoes: Zara; Bag: c/oBrahmin; Sunglasses: Cynthia Rowley; Jewelry: Michael Korswatch, Lauren Elan "Carter" bracelet c/o

Maiden Lane Dress: Maje; Vest: Topshop; Shoes: J. W. Anderson X Aldo;Bag: c/o Rebecca Minkoff; Sunglasses: Karen Walker;Jewelry: Michael Kors watch

Sequins on the Strip Dress: Parker; Shoes: J.W. AndersonX Aldo; Bag: Vintage; Sunglasses:Karen Walker

Black/White Blazer: Elizabeth & James; Tank top: Urban Outfitters;Pants: Club Monaco (similar style here); Shoes: ChristianLouboutin; Bag: 3.1 Phillip Lim; Sunglasses: Karen Walker;Jewelry: Michael Kors watch

Recharge Outfit: Zara


fashion playground


ast month I wrote an article aboutan experience I had recently whereI walked away without any regrets.I went into the “relationship” withno expectations and walked awaywithout regrets, but that triggered a

lot of questions by readers. The biggest ques-tion – “how can you walk away?”

Well, let me try to answer this the best way Ican. I have been single and dating for yearsnow and even observing relationships. What Ifind is a man tends to lower his standards fora one-night stand. As women, we want theaffection and the possibility of a boyfriend;and men just want, well you know. So theylower their standards because it is easier towalk away. As women, we don’t lower ourstandards. If we did, we too could enjoy aone-night stand and walk away, like I recent-ly did.

For me, I know we both lowered our stan-dards. Jacob and I dated four years ago for awhile; but he eventually married someoneelse, and I continued the single/dating

lifestyle. We weren’t right for one anotherthen and we still aren’t, but when he walkedback into my life, I knew this and it made iteasy for both of us to spend a few hourstogether, enjoy our time, and then part ways.He isn’t anyone I would marry, and I am surehe feels the same about me.

In general, women have more to lose thanmen do. We are the ones who can becomepregnant from a one-night stand even if wepracticed safe sex. Guys get what they wantand can bail on you, too. It’s a win-win forthem. For us, it is an emotional experience –during and after. Many times we get throwninto a one-night stand situation without real-ly knowing it. We are out for the evening,meet a guy, are having a good time and thengo home with him. For me, I can honestly sayI knew I was going to have a one-night stand– a different situation than many and know-ing what I wanted and what I was doingallowed me to walk away after the fact with-out regrets.

Continued on next page

One-Nightersand No Regrets

L


While I am not a huge advocate forone night stands, my advice is loweryour standards and plan for one if youare going to do it. Guys do it all thetime. They go out thinking they aregoing to have a one-night stand andthey tend to lower their standards. Ifyou participate, don’t sit there and beflattered he chose you to sleep with. Ifhis standards weren’t lowered, he wouldcall you the next day and then the nextand you could potentially be dating him.There is a reason he doesn’t call you thenext morning or make more plans withyou. You were simply a one-nightencounter for him.

Remember, one-night stands aren’t foreveryone. If you don’t think you can han-dle the emotions that come with them,don’t fall into the trap no matter how cutehe is.

one nighters and no regrets

KRISTINA CHAPELL is a single gal in her thirtiesmaking her way in the world. Passionate, savvy, andstylish; Kristina is a social relationship builder. Youcan often find her on Facebook and Twitter keepingup with the latest news and always supporting causesshe is passionate about such as the Alzheimer’s

Association, Link to Libraries, andThe Businews Channel.

The LipstickChronicles


models and the community aregetting a lot of attention [and] it’sgreat because it’s been a long timecoming. On the other hand, we allknow that what’s hot becomescold and forgotten. It's up to theplus community to use their voiceand buying power [to] strengthenthe market so it has a chance totake root and grow,” Ashley said.

“Many people think being a plussize models differs greatly frombeing a straight size model … itdoesn't other than industry

acceptance. Plus size models have to maintain agreat physique, have great skin and teeth andwork hard just as their smaller counterparts.Plus models are valuable to the industry becausethey represent a member of society that is oftenignored but [does] exist nonetheless,” sheadded.

Plus Model 411, Gartmon explained, “is aboutpositive exposure for aspiring plus size models.”

She added, “You don’t have to have ‘made it’ tobe included. There’s even a section on the site

getting the 411 onfull-figured fashionistas


Continued on page 17

Model and Plus Model411 Co-FounderJoy Ashley

Model Keri Atkins Photo courtesy of Lydene Robertson


Whether hair is wavy or straight, dry or fine, onething most women have in common is the desirefor strong, beautiful hair. In fact, 80 percent ofwomen say they feel more confident when theyhave a good hair day, according to a recent surveyfrom KRC Research.What many women may not know, however, isthat they've been treating the wrong end of theirhair instead of focusing on the source - the scalp.Research conducted on behalf of Unilever sug-gests that 99 percent of hair's natural strength andbeauty comes from the scalp, and a well-nour-ished scalp is the right foundation for strong,beautiful hair. Top celebrity hair and skin expertsfrom the Clear Scalp & Hair Therapy team dis-cuss the importance of caring for the scalp andwhat it takes to get gorgeous hair.Feed scalp, feed beauty: Nationally renowned der-matologist Dr. Francesca Fusco advises her clientsto nourish the scalp. "It is essential to give ourscalp as much TLC as we give to our skin because

after all, scalp is skin," she says. Foods high inomega-3 fatty acids, like salmon, also have a ben-eficial effect on skin and scalp. Fusco also suggestsusing nourishing shampoos and conditionerssuch as new Clear Scalp & Hair Beauty Therapywhich restore the scalp's natural moisture balance.The line is infused with Nutrium 10, a rich blendof vitamins and nutrients including vitamins B5,C and E designed to nourish the scalp and hairdeeply.Drink up: There's a new reason to refill yourwater bottle. Along with a healthy diet and reduc-ing stress, staying hydrated can impact the overallhealth of your skin (and scalp) and also plays apart in keeping hair looking beautiful. "I recom-mend drinking at least two liters of water daily tokeep skin hydrated," says Dr. Fusco. Not onlydoes hydration help with skin health but it canalso help reduce frizz.Nourish the foundation: Celebrity stylist OscarJames cautions against sacrificing scalp nourish-

ment for style. "African American women tend tohave dryer scalps and many use chemical treat-ments and relaxers that can dry out the scalp,"says James. "That's why I like the Clear Scalp &Hair Beauty Therapy Ultra Shea line because itincludes shampoo, conditioner, oil and balm thatwork together to quench dryness and lock inmoisture for long-lasting nourishment."Take a break: Jen Atkin, stylist to some ofHollywood's leading ladies, advises giving yourhair a break from heat styling and lots of productsto help improve overall scalp and hair health. "Agreat cut that works with your hair's natural tex-ture makes a huge difference and can reducestyling time," she says. Letting hair dry naturallycan save time and is easier on your strands. For more tips on caring for your scalp and hairvisit www.facebook.com/clearultrashea.

- ARA

The scalp is the foundation forstrong, beautiful hair


called ‘Introducing … You,’ and there aspiringmodels can make a public declaration of theirintentions to pursue the plus modeling field andwhy they are choosing to do so. Claim it!”

Gartmon began to carve out her niche in thefashion industry prior to Plus Model 411 asowner of Taste-Fully, a plus size clothing com-pany.

“By the end of my first photo-shoot for [Taste-Fully] I realized two things: one, photo shootsare a blast; and two, aspiring plus size modelshave it rough! I wanted to build something thatcould become something I enjoyed while help-ing aspiring plus size models too,” she recalled.

“After I did the model search for the shoot, Iwas able to spend some time with each modelfor fittings and just getting to know them a bitbefore the event and I learned how many aspir-ing plus size models didn't know where to start,how to find paid work, or how to get exposure,”Gartmon continued. “I should note, not justexposure, but positive exposure. It's not hard tobe noticed when you're scantily-clad, but that'snot the direction all models choose to take, andthe latter is the group I'd like to think are beingserved by Plus Model 411. They're able to findout how to market themselves, submit articlesabout their experiences, send in their photo-graphs to get their name and face out there, andread great articles with tips and advice writtenby Joy and others.”

Gartmon was quick to note, however, thatthough Plus Model 411 is not a modeling

agency at this time, “there is still a screeningprocess when it comes to being on the site.”

“With the Plus Model 411 audience beingmade up of teenagers, young women, and adultwomen, it is important that the photographs wepublish are suitable for all audiences. I reallyenjoy featuring models that are making ‘RoleModel Moves’ as I call it. These are models thatare involved with volunteering, non-profitorganizations, or are also parents,” sheexplained.

The fashions worn and models used by hercompany “showcase a range of body shapes toreflect that women are different and beautiful,”Gartmon said. “No shape is better than anoth-er, just different.”

Currently, the fashion industry and Plus Model411 are promoting bright colors and prints forspring, which lend themselves to capturing theshape of full-figured women as opposed to pre-vious attempts to conceal it.

“Right now color is hot and it will also be forspring. I think this is great because full figuredwomen will have options other than black ordrab and boring frocks. Another trend that isextremely flattering to the plus form is peplumbecause [it] makes the eye dance and adds defi-nition and extra curves while camouflagingtrouble areas. Pixilated prints are also a greatoption if worn correctly,” Ashley advised.

“Don’t settle for boring just because it's whatyou find, look harder, there are designers thatare producing thoughtful pieces designed withthe plus size woman in mind, you just have tofind them,” she added, noting that there are sev-eral designers doing just that for spring.

“Anna Scholz, Rue 114, Monif C, QristylFrazier Designs are a few plus size designers thatare producing fresh designs and sexy clothingthat is body conscious and figure flattering.They embrace the idea that full figured womenwant to feel and look sexy as well taking on cur-rent trends and tweaking them so they work forthe everyday woman,” Ashley said.

When asked about the future of the plus sizefashion industry and Plus Model 411’s role in it,Gartmon replied, “In a years time, Plus Model411 may be in a position to conduct travelingphoto shoots. In five years time, we may repre-sent models as an agency. In 20 years, wow, thesky’s the limit!”

Katelyn Gendron is a native of New York,who is currently living and working as a newspapereditor in Western Massachusetts. She is a college-trained journalist and world traveler, who has docu-mented her journeys for various publications span-ning five of the seven continents (she plans to visitthe remaining two during her lifetime). Her motto:

“Life’s a ball. Let’s play!”

The StilettoStatement

getting the 411 onfull-figured fashionistas

Model Keri Atkins


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Grammy® and Tony Award-Winner HeatherHeadley announces her new CD, Only One InThe World, slated for release on September 25,2012, featuring new songs penned by Headley,R&B hits, familiar favorites and a cut from theupcoming production of The Bodyguard: A NewMusical in which Headley makes her LondonWest End debut this fall. The highly-anticipatedCD project is released by in:ciite Media and its dis-tribution partner EMI-CMG Distribution.

"I'm incredibly honored to play Rachel in themusical version of The Bodyguard, but I'm alsoreally excited to bring the new music to my fans onmy upcoming CD," said Headley. "I wanted torecord songs that are inspiring and uplifting, songsI love singing, and I hope my fans enjoy the vari-ety of songs that I put together for them on OnlyOne In The World."

Produced by Paul Mills and Keith Thomas, OnlyOne In The World includes a collection of R&Btracks, inspirational songs, and original songs fromHeadley. Whitney Houston's famed song "Run ToYou" from The Bodyguard also featured in TheBodyguard: A New Musical wonderfully createdin Heather Headley style along with other well-known favorites such as "River Deep, MountainHigh" and "Superwoman" all showcase Headley'spowerful vocals. "Home," famed by Dianna Ross

in The Wiz, and "The Reason" are stand-out cov-ers on the CD.

Born on the Caribbean island of Trinidad and thedaughter of a pastor, Headley started singing andplaying piano in church at a young age. Since, hermulti-faceted career has been a blessing. Headleywon a Tony Award in 2000 for best actress in amusical for her role in Aida and originated the role

of Nala in Broadway's The Lion King. In 2002,her debut album This Is Who I Am was nominat-ed for two Grammy® Awards, and in 2010, shewon a Grammy® in the best contemporary R&BGospel album for Audience of One.

"In addition to the well-known songs I recorded,the CD also features a few new songs, which I'mexcited to share," said Headley. One new song, "ALittle While," touches the heart of Headley'sadmiration for her own mother and her handlingof a tough family moment, Headley's own broth-er, Iric Headley, Jr., co-wrote and produced thebass driven R&B track "Hey Mama" which trulyreflects the extension of Headley's uncontainabletalent. She adds to the beautifully constructedtimbre of songs, with the soaring duet, "BecauseYou Need Me," performed and written with thestar of The Voice, Chris Mann."Heather is an inspiring and amazing talent whohas the heart, passion, and talent to move an audi-ence whether the songs are live or recorded," saidin:ciite Media CEO Chris Thomason. "We arehonored to be a part of this milestone project inher career which will translate to her entire fanbase of Broadway, Gospel, and R&B."

Gearing up for the premier of The Bodyguard: ANew Musical in December, Headley will be inLondon rehearsing over the next few months.

Heather Headley to play Whitney Houston’s rolein the stage version of The Bodyguard:

A New Musical

Heather Headley

Amy Rader in front of oneof her murals at VanquishLounge in Atlanta, GA. –

Photo by Alex Martinez


or more than a decade, Atlanta-based artist,Amy Rader, has been the name behind some ofmost the recognizable visuals in the city’s night-clubs, restaurants, boutiques and salons. Recentprojects include six large mural designs forReign and Vanquish nightclubs as well as cus-tom art and branding for Viande RougeSteakhouse.

Last month, Rader debuted The Aura Series,which is comprised of 12, limited-edition mul-timedia works of art. Known for a sultry, high-fashion influenced style, Rader has once againmanaged to allure with her vision. In contrast tothe darkly sexy series created for Viande Rougeand Vanquish, The Aura Series is inspired by themeaning itself; the spirit that is vital energy thatanimates, imbuing it with meaning and pur-pose. The bold usage of color in Aura wasinspired by one of the most colorful events onearth, the Indian Festival of Color (HoliFestival), where color is celebrated with brightchalk being thrown amongst and onto a crowd.The Aura Series is an ode to the vitality ofSummer, gilded with hope and splashed inwhimsy.Born with that mysterious artist’s eye, Rader

was very determined to escape small town livingand begin her journey. Awarded a full scholar-ship to the Art Institute of Atlanta in 1993, shegraduated with the Best Portfolio Award and aninternship at one of Atlanta’s top ad agencies.Going solo in 2005, Amy has been using herunique gifts in both graphic design and art forprojects ranging from graphics for well-knownFortune 500 companies to custom art andgraphics for local Atlanta businesses. Rader’swork titled ‘Help Japan’ (inspired by the earth-quake and resulting tsunami) was recentlyselected by a curator in Boston to be included ina coffee-table book of visual commentaries onnatural disaster, economic and politicalupheaval. Constantly challenging herself togrow as an artist, Rader will undoubtedly be onyour radar in Atlanta’s design scene and beyond.

The Aura Series pieces are a fitting addition toany fine art collection but are refreshingly acces-sible, ranging in price from $800-$1,400. Formore information, visithttp://www.behance.net/raderdesigns.

On your RADER … Georgia artist Amy Rader debuts new series


TheOpinion

ThatCounts

How many times have you asked someonewhich dress or shoes to wear, only to pick theopposite of what they chose? It’s not that wedon’t trust our friends’ choices; it’s that wedon’t trust our choices. This means we lack theconfidence to follow our own instincts and ourknowledge of common sense. We’ve all done itat one point or another in our lives, and whilechoosing short hair or long hair will not usual-ly lead to catastrophic consequences, there aretimes when indecisiveness can hold us back.

In October I will begin my PHD studies at anonline university. I told myself that I’d taketwo years off after I completed my Master’sbefore I went back to school. Then I had ababy in the interim. For the longest time Iwent back and forth considering when wouldbe a good time to return to my studies sincelife had thrown me some surprises. Well, afterspeaking to the admissions counselor for thesecond time in a year, I was seriously feelinglike I should take on this next challenge. Still,I asked other people, many of whom onlyreminded me about the arduous journey that



would lie ahead. Now I was second guessing myself; I thought about maybe putting it off foranother year or two.

I completed the application with enthusiasm; but even after getting accepted, I procrastinatedwhen it came to filling out the financial aid form. Once I received my award letter, I found myselfstalling again to press the ACCEPT button. It was only after I heard that lovely inner voice ofmine scream loudly, “What am I waiting for? Do it!” It was then that I finally felt comfortablewith my decision and the consequences and rewards that would come with it.

The funny thing is, I knew all along that this was my dream and I wanted it. I foundthat when I go with my gut on the bigger choices, it generally tends to work to my advantage.That’s not to say that I don’t think critically. I’m just realizing that over thinking can have farworse results sometimes than acting instinctively. What is the lesson in all of this? Bedecisive…YOU KNOW BEST WHEN IT COMES TO YOU

the opinionthat counts

Brenda’s Child has made it her life’s missionto inspire people through poetry and stories andthrough leading by example with courage, confi-dence, and integrity. She emphasizes self-love,worth, and value. She also feels obligated to tell

the truth ... even if it hurts.Visit www.brendaschild.com

Managing Me

http://www.theceomamma.com/blog


Learn the secret to a natural, flawless lookMany women struggle with how to apply foun-dation in a way that looks flawless and natural,yet gives them the coverage they need. Lionessscoured the web for the best in makeup advice.Here are tried and true tips brought to youcourtesy of makeuptip.com.

Applying Foundation1. Apply foundation to your cheeks, forehead,and chin using a foundation brush, sponge,or clean fingertips. Blend the foundation allthe way to your natural hairline with long,light strokes.

2. Continue blending over the jawline and ontoyour neck to achieve a natural, seamless look.Check your face and neck in natural light tomake sure the foundation is completelyblended in all areas.

3. If under-eye circles or red spots remain, donot add more foundation; it can look heavyand cakey. Instead, try a concealer.

Tip: Choose the shade of your foundation care-fully. When testing out shades, pick one thatmatches the tone of your jawline exactly. It

helps to use a mirror outdoors to see how shadeslook in natural light.

Tip: Begin by applying a small amount of foun-dation then increase amount to achieve thedegree of coverage that suits your skin. Tip: For daytime, mix your foundation with alight SPF moisturizer before applying for asmoother, sheerer application.

The Eyes Have It1. Apply a light eyeshadow over your entire eye-lid from lash line to eyebrow bone, but notbeyond.

2. Define the crease of your eyelid using a medi-um or dark shade. The deeper the shade, themore dramatic look.

3. To open up your eyes so that they appear live-lier, place a dot of a light shade in the innercorner of each eye.

Tip:When choosing an eyeshadow shade, keepin mind that a pastel shade will look softer whilea darker shade will appear more dramatic whenapplied.

A natural, rosy radianceWhen applying blush, you want the color tolook soft and natural, as if it comes from with-in. Read below for tips on how to put on make-up.

1. Tap or lightly blow on the applicator brush toremove any excess blush before applying to pre-vent a harsh and uneven application.2. Apply your blush on the apple of the cheekand carefully blend towards your natural hair-line.3. If you have two shades, apply the darker oneon the apple of the cheek first, then use thelighter shade to highlight. Blend well so there isno visible line between colors.4. Highlight your temples, forehead and chin.

Tip: To know "where to glow" bend over for 30seconds, then slowly stand up. Where yourcheeks are flushed is where you are meant toblush. Apply your blush there and it will be nat-urally rosy every time.



Tip: Cheek color should be used to enhanceyour complexion, not to change your naturalskin tone. Use sparingly for daytime, then addmore or a deeper shade for a more dramaticnighttime effect. For special occasions, dust alightly frosted powder over your cheekbones fora subtle but alluring glow.

Tip: Make sure to blend your blush into yourfoundation well or it will tend to look unnatu-ral and add the appearance of 5 years to yourlooks.

Perfecting Your Pout1. Apply color onto the center of your lips,blending up and out to the lip line workingtowards the corners.2. For longer lasting color, gently blot with tis-sue, reapply lipstick and blot again.3. For evening, remember to select a lipstick oneor two shades deeper than your daytime color. Tip: For a creamy effect, apply a lip balm to lipsbefore applying lipstick.

Tip: For a matte effect, apply lipstick then blotgently with tissue.

Tip: For a sheer effect, apply lip balm. Gentlydot a small amount of neutral color lipstickacross lips, then smooth out. Tip: For a glossy effect, apply lipstick then fin-ish with a clear or neutral color gloss coat for amoist, seductive shine. Remember, the morecoats you apply, the more shine so turn up thevolume!

secrets to a flawless look

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Jewel KadeFounder & DesignerTalks UpcomingFashion Trends

he adage “less ismore” does not holdtrue for jewelry fash-ion this fall – layeringis where the trends

are stacking up for the upcoming season. This isjust one of the fall and spring jewelry trendsJanet Kinkade, Jewel Kade founder, presidentand designer is sharing.Other fall 2012 trends include mixed metalsand customization. “Don’t be afraid to mix sil-ver, gold and even brass or copper in one look.While you don’t want to go overboard, you cansubtly bring out different tones in layers thatcatch the eye and complement your wardrobe,”said Kinkade. As for customization, the trend is leaningtoward one-of-a-kind pieces that express anindividual’s personality or interests and cele-brate family. “We’ve definitely seen a surge in

demand for custom pieces – there is somethingprofoundly meaningful in wearing pieces thattell our story and share what we love,” Kinkadesaid.This coming spring, it will be all about color.Vibrant hues borrowed from nature’s brightestdisplays will be everywhere, including sorbet,coral and lemon yellow. Jewel Kade, which justreleased its JK Fall & Winter 2012 catalog, iscurrently designing pieces for its JK Spring &Summer 2013 catalog that will be in step withthe upcoming “shade parade.” Expect its hand-crafted charms to pop with bright tones, and itsnecklaces, bracelets and earrings to includesplashes of color, as well. “I’m excited to beworking with some of these brighter colors,”said Kinkade. “My designs typically tendtoward neutral tones, so it will be fun to do avintage take on a palette of colors that push theenvelope for Jewel Kade.”


The Rodeo Drive Committee and the City ofBeverly Hills inducted legendary editor andfashion icon Diana Vreeland into the RodeoDrive Walk of Style® on September 10, 2012in Beverly Hills on the Via Rodeo at TwoRodeo Drive. The event took place on theheels of the anticipated release of the SamuelGoldwyn Films and EPIX film “DianaVreeland: The Eye Has to Travel.”

Celebrated for her impact on fashion from the1930s to the 1980s, Vreeland was the nine-teenth recipient of the award (posthumous)and received a bronze plaque featuring her sig-nature and her quote, "You gotta have style. Ithelps you get down the stairs. It helps you getup in the morning. It's a way of life. Withoutit you're nobody." The on-going award, inau-gurated in 2003, honors style legends for theircontributions to the worlds of fashion andentertainment.

The plaque honoring Vreeland, which will bepermanently embedded on Rodeo Drive'ssidewalk, was unveiled by her son TimVreeland and Lisa Immordino Vreeland, pro-ducer and director of the film DIANA VREE-LAND: THE EYE HAS TO TRAVEL. Thefilm will be released by Samuel GoldwynFilms and EPIX on September 21, 2012 and isan intimate portrait and a vibrant celebrationof an enduring icon whose influence impactedthe worlds of fashion, beauty, art, publishingand culture forever.

During her fifty-year reign as the "Empress ofFashion," Vreeland launched Twiggy, advisedJackie O and coined some of fashion's mosteloquent proverbs such as "the bikini is thebiggest thing since the atom bomb." She wasthe fashion editor of Harper's Bazaar whereshe worked for 25 years before becoming edi-tor-in-chief of Vogue followed by a remark-

able stint at the Met's Costume Institute inNew York where she helped popularize its his-torical collections.

Diana Vreeland was the nineteenth recipientinducted into the Rodeo Drive Walk ofStyle®, following previous honorees Missoni,Iman, Fred Hayman, Princess Grace (Kelly) ofMonaco, Cartier, Valentino Garavani, ManoloBlahnik, James Galanos, Gianni andDonatella Versace, Salvatore Ferragamo, EdithHead, James Acheson, Milena Canonero,Herb Ritts, Mario Testino and Tom Ford.Giorgio Armani was the first recipient in2003. Honorees are selected by an independ-ent committee comprised of media, celebri-ties, past honorees and academics in theworlds of fashion and entertainment.

Legendary editor and style icon Diana Vreeland is honored

Honorees past and present: Tim Vreeland, James Galanos, Fred Hayman and Peggy Moffitt pose as The City of Beverly Hills and the RodeoDrive Committee posthumously honor Diana Vreeland with The Rodeo Drive Walk of Style Award on Rodeo Drive in Beverly Hills, CA onMonday, September 10, 2012.

Photo courtesy of PRNewsFoto/The Rodeo Drive Committee, Alex J. Berliner/ABimages.


As social media grows, so does cybercrimeone are the days whenhackers were theweekend enthusiastsyou tolerated on thegolf course, whenviruses were the thingsthat gave you the fluor a cold, and Phishwas a popular jamband who served asthe inspiration foryour favorite flavor ofBen and Jerry's. Withthe rise of the Internetand electronic deviceshas come the rise of

cyber-related crime.Cybercrime, as it is called, is defined as a criminalactivity using computers or other electronicdevices to victimize people, organizations or busi-nesses."Despite a global recession, improved security andinternational crackdown efforts, cybercrime hasthrived over the last decade, growing by doubledigits year after year," says Clint Kirkwood, a pro-fessor of Criminal Justice at Argosy University,Orange County and 28-year veteran and retiredcommanding officer of the vice section of the nar-cotics division of the Detroit Police Department.While estimates of the cost of cybercrime to busi-nesses and the private sector vary, a 2011 publica-tion released by Javelin Strategy and Research, theannual cost of identity theft alone was $37 billion."Today, some of the most successful criminals do

not have to leave the comfort of their own homesto pull off crimes bigger than ever. All they need isan Internet connection, a little tech savvy and a lotof bad will," says Kirkwood.The Internet Crime Complaint Center receivedmore than 300,000 complaints in 2011, whichincluded such crimes as FBI-related scams, identi-ty theft, advance fee fraud and a host of romance,work-from-home, auto auction, loan intimidationand other scams."Since the take-off of social networking and thepaperless way of conducting business, cyber-basedcriminal activity has skyrocketed in many cornersof the world," says Gary Gonzales, a professor inthe Criminal Justice program at Argosy University,San Diego and police detective in his 16th year ofservice with the San Diego Police Department."Criminals are masking themselves as potentialcustomers, clients or even professionals to lureinnocent people into a web of deception andgreed. From copyright infringement and cyberbullying to child pornography and spamming, theimpact is enormous."Knowing the threats you face online and the toolsavailable to help you keep a watchful eye is criticalin protecting yourself in the digital world. Thereare simple precautions that computer, mobilephone and other digital users can take to ensuretheir safety. Do not open emails/attachments fromunknown or suspicious sources, nor answer emailmessages that ask for your personal information."The widows of Nigerian generals desperatelyseeking your financial assistance and notificationsthat you've won a European lottery are obvious

scams but some email fraud can be much moredifficult to distinguish," says Arabinda Banerjee,senior vice president of Technology Infrastructureat a leading bank in Tampa, Florida and facultymember at Argosy University, Tampa. "In general, if it seems too good to be true orrequires you to send money in to receive a reward,be sure to avoid it. Emails with vague but feel-good subject lines like 'Congratulations! …' or thename of a friend and the message 'has shared a pic-ture/video …' can be malicious emails, even whenapparently sent out by one of your friends." Do anInternet search using the term 'scam' and some ofthe key words from the message, advises Banerjee.If it's a known scam, you'll likely see it pop up inyour search engine results. Invest in a good anti-virus software and firewall,the experts suggest. While this will not guarantee100 percent protection, they will definitely reduceyour risk greatly. Be sure that any WiFi connectionyou are using to conduct financial business islocked and protected and any stores you are mak-ing purchases from are reputable. In addition, besure to monitor your financial accounts monthlyto determine any fraudulent charges and reportsuspicious activity immediately. Change your passwords frequently and create pass-words that are difficult to guess. Do not use thesame ID/password in all websites. While keepingtrack of multiple logins and passwords may be aninconvenience, it's a necessary protection againsthackers.

- ARA

“Criminals aremasking them-

selves as potentialcustomers, clientsor even profes-sionals to lureinnocent peopleinto a webof deceptionand greed.”

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Tips for women focused on managing their small businessest's no secret small businesses are essentialto the economy. The latest U.S. CensusBureau's Survey of Business Ownersreported women owned 7.8 million busi-nesses and accounted for 28.7 percent ofall businesses nationwide. These small

business firms generated $1.2 trillion in receipts.Given the challenges facing small businesses over-all in this current economic climate, now morethan ever women are navigating work-lifedemands, business management and talent reten-tion issues.

In fact, women are more concerned about virtu-ally every economic factor than men, includingthe effectiveness of government leaders (76 per-cent vs. 73 percent), commodities prices (76 per-cent vs. 70 percent) and healthcare costs (75 per-cent vs. 66 percent), says the recent Bank ofAmerica Small Business Owner Report, a semi-annual study exploring the concerns, aspirationsand perspectives of small business owners nation-wide.

The report also revealed that running a smallbusiness causes owners - both men and women -three times as much stress as raising children andtwice as much stress as maintaining a healthy rela-tionship with a spouse or partner. However,women do not give themselves the free time thatmen do - 62 percent compared to 53 percent.

"Small business owners are constantly makingsacrifices and prioritizing the success of their busi-ness over other personal priorities in their lives,but there are some simple ways to maintain a bet-ter work-life balance," says Steve Strauss, smallbusiness expert and USA TODAY columnist. Strauss offers the following tips to managing thedaily juggling act of owning a small business:

Build a diverse support system: While a vastmajority of small business owners need some levelof financial guidance, often in the form of occa-sional or ongoing expert advice, the report findsmore women than men engage anaccountant/bookkeeper (79 percent vs. 70 per-cent), a financial advisor (73 percent vs. 65 per-cent) or banker (52 percent vs. 47 percent) tohelp them run their businesses. Resources such asthese can expand your network, provide essentialprofessional support and keep you current on rel-evant trends.

Use tech tools and resources available to you:According to the Bank of America Small BusinessOwner Report women are actually more likelythan men to view technology as a useful cashmanagement tool. For example, female smallbusiness owners are more likely to view onlinebanking (78 percent vs. 67 percent of their malecounterparts) or direct payments (46 percent vs.35 percent of males) as helpful in managing their

small business. Electronic invoicing, online pay-roll services and mobile banking are otherresources that can help. If you're not alreadyusing these types of tools, be sure to speak withyour financial institution about how to bettermanage your finances and improve efficiency.

Boost your competitive edge in the war fortalent: The financial benefits you offer currentand potential employees can be a dealmaker ... ordeal breaker. The good news is that small busi-nesses now have access to 401(k) and IRA prod-ucts designed specifically for their needs andbudgets. For example, Merrill Edge SmallBusiness 401(k) is designed for small businesses'unique needs and offers a simplified, easy-to-manage retirement plan with lower costs thanmany traditional 401(k) plans, enabling ownersto provide an important benefit to their employ-ees. Offering these benefits is more important forwomen particularly when coupled with the cul-tural and work-life balance perks that often makesmall businesses attractive to employees, and theycan boost your competitive edge.

With the right expertise and tools, small businessowners can be equipped to improve their work-life balance.

- ARA

I


WorkChic.comwhere technology meets fashion

Do you hate the idea of putting together outfitsfor work? Yujin “Sophie” Wood has carved outa niche helping the working woman look styl-ish. Leave it up to her and you’ll be workplaceready with the click of your mouse atworkchic.com.

A professional fashion blogger/writer since2007, Wood is on a mission to help womenwith their work wardrobe. She teaches profes-sionals how to dress professionally while at thesame time doing it with style. The mission ofworkchic.com is to show every woman how toget their desired look.

From business to casual, workchic.com showsyou how to mix and match wardrobe basics.The site features complete looks with acces-sories. The shopper simply clicks on an outfitthey like and purchase it.

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Lioness Magazine - September 2012

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