Lionel Bunting HEEG16 presentation on pinterest
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Transcript of Lionel Bunting HEEG16 presentation on pinterest
Pin it, Click it! Embedding enterprise in the curriculum with
creative imageryand Pinterest
Lionel Bunting @SussexClimber
© All Rights Reserved, Lionel Bunting, 2016
Senior Lecturer at University of Chichester
Previously Enterprise & Employability Lecturer at University of Central Lancashire
Marketing Consultant & Agency Principal
Start up & new business experienceBusiness Link Northwest & DTIDelivered enterprise programmes in
Sri Lanka and Nigeria for the British Council
Current research: Brand & adventure sport Pinterest & Social Media
Introduction
© All Rights Reserved, Lionel Bunting, 2016
University Strategy - one of the key priorities
Employability
A focus on employability and enterprise skills will mean our graduates are equipped to thrive in a global economy“ ’’
© All Rights Reserved, Lionel Bunting, 2016
Embedding enterprise & employability
TacticsCase studiesAsynchronous discussionsVideo/film Printed advertsSocial mediaLive projectsEmoji cardsBusiness Model CanvasGuest speakerCompany visitsChilli ChallengeSchool newsletter Business forums
ModulesIntroduction to MarketingBusiness Decision MakingBrands & Brand ManagementNiche/Luxury MarketingSmall Business EnterpriseAgency Life
My work maps well to the HEA frameworks on engaging students through active participation and levels of choice and ownership
© All Rights Reserved, Lionel Bunting, 2016
Imagery & Social MediaTeaching must take into account the new ways of thinking and processing information of the digital natives. Pedagogy has to be rethought taking into account the constructivist approach, collaborative learning, and networking for learning(Unesco, 2011)Students need skills to competently use digital technologies and apply the technology for relevant purposes. Digital engagement is a vital part of digital literacy - the ability to use and understand digital technology to locate, evaluate, use and create information(Edmundson-Bird et al, 2012), (Illinois University, n.d.)H.E needs to fully embrace the pedagogical advantages social media can offer students to regulate their own learning activities and connect to peers beyond time and place. Social media is driving this shift to a joint approach of sharing knowledge.(Lapolla, 2014)
© All Rights Reserved, Lionel Bunting, 2016
Review video & printed advertsCompare market segmentsPortrayal of women in advertsBrand personalityBuild in a brand prismLinked video on perfume industryUnderstanding business not just the externalise marketing effort
Adverts
On Pinterest there are links and direct watch pins of videos supporting the learning – in addition to resources on the Virtual learning environment.
© All Rights Reserved, Lionel Bunting, 2016
Identity Prism
Product features, symbols & attributes to evoke feelings or attitudes
Customer’s view of the brand & perceived image of self
Brand relationships & possibilities for interpersonal exchange
Character & attitude, the ‘face’ of the brand
Set of values & beliefs, intentions of the brand
Internal mirror of customer as user of brand
Picture of sender
Picture of receiver
Exte
rnal
isatio
n InternalisationKapferer (1992)
© All Rights Reserved, Lionel Bunting, 2016
Used to develop brand identityEstablish strengths & weaknessesStructure marketing messages to support identity Identifies six components or facets
How brand owners want target group to perceive brand identity
Identity Prism
>> Student project - Voyages a ChanelThe assessment is based on the development of a new product or brand extension with criteria on business and operations, management decisions, branding and marketing. Students must use a range of marketing and business concepts/tools/models and present it as a Wordpress hybrid report website.
© All Rights Reserved, Lionel Bunting, 2016
A place to organize and share the users own images online and the sharing of other pictures (Mashable, 2011, 2015)
It can be likened to a contemporary digital version of a collage or scrapbook (Pearce & Learmoth, 2013)
What is Pinterest
“’’“’’
© All Rights Reserved, Lionel Bunting, 2016
Users of Pinterest
Pew Research Center, 2015
© All Rights Reserved, Lionel Bunting, 2016
Create or curate pins for self & students
Share images – students can repin or share on other social networks
Share thought – by adding comments
Share in class – encourage participation and discussion by using it in class
Adds to monitoring of engagement & understanding of academic aspects
Pinterest Board
>> Lionel Bunting Pinterest>> Dan Wembridge Pinterest>> Frances Roberson Pinterest
© All Rights Reserved, Lionel Bunting, 2016
Businesses on Pinterest
© All Rights Reserved, Lionel Bunting, 2016
EngagementTwitter & other social mediaOne to one meetingsDiscussion University teaching awardsStop start keep!Module evaluation questionnaires
Need to consider what is classed as engagement and how students actually engage – metrics only tell part of the story!
© All Rights Reserved, Lionel Bunting, 2016
Found Pinterest hard to useOpportunity to share findingsThought it was usefulEngaging learning environmentUsing a range of skillsBringing all knowledge togetherGood use of slides & interactionloved videos & visual methods
Thumbs up from students!100% rated trip as Excellent
Feedback
Thumbs up from Junhao He – International student at the University of Chichester
Has gone onto impact course improvements including new modules and new assessments with Social Media & collaborative tools.