Lion & Lion Case Studies

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- Confidential - CLIENT EXAMPLE: IKEA Challenge IKEA developed an app to increase revenue in store. From global experience, the key challenge was driving app downloads. Solution Lion & Lion developed and implemented a strategy for increasing awareness and downloads of a mobile application, utilizing multiple online marketing channels on both mobile devices and desktop computers. Execution Conducted workshops to facilitate the strategic approach as well as the online launch of the campaign. Developed a digital marketing strategy to allocate budget efficiently and improve on KPIs by maintaining daily optimization and budget re-allocation. Results Reduced cost per download by >30% Achieved 1000’s of downloads within the first month in each market Achieved the lowest cost per download

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Lion & Lion marketing case studies, including for IKEA, AirAsia, Gavsicon, Power Panda and L'Oreal

Transcript of Lion & Lion Case Studies

Page 1: Lion & Lion Case Studies

- Confidential -

CLIENT EXAMPLE:IKEA

ChallengeIKEA developed an app to increase revenue in

store. From global experience, the key

challenge was driving app downloads.

SolutionLion & Lion developed and implemented a

strategy for increasing awareness and

downloads of a mobile application, utilizing

multiple online marketing channels on both

mobile devices and desktop computers.

ExecutionConducted workshops to facilitate the

strategic approach as well as the online

launch of the campaign.

Developed a digital marketing strategy to

allocate budget efficiently and improve on

KPIs by maintaining daily optimization and

budget re-allocation.

Results▸ Reduced cost per download by >30%

▸ Achieved 1000’s of downloads within the

first month in each market

▸ Achieved the lowest cost per download

globally in Thailand

Page 2: Lion & Lion Case Studies

- Confidential -

ChallengeCreate awareness, generate new leads and

convert existing customers of Air Asia to their

BIG loyalty program using a campaign

consisting of Search Engine Marketing and

Display Marketing

SolutionDeliver a best-practice display marketing

campaign to boost awareness of BIG

campaign for reduced fare seats. Harnessed

optimization techniques to ensure that client

budget could be used as efficiently as

possible.

ExecutionDue to client time constraints, the campaign

had to be built and launched within 48 hours

from first touch point with Lion & Lion.

Allocated resources around the clock to work

non-stop for 5 days to build, launch, and

optimize on the campaign including all copy,

creative, ad development, and account

structure for 10,000 ads.

Results▸ Cost per acquisition was driven down by

35% over 72 hours

▸ ROI far superior to client’s offline

campaigns

▸ The cost per acquisitions and volume of the

campaign made it one of Air Asia’s most

successful campaigns to date

CLIENT EXAMPLE:AIR ASIA

Page 3: Lion & Lion Case Studies

- Confidential -

ChallengeQuickly build awareness and traction for

Zalora in a region where e-commerce has only

started to take shape. Being one of the first to

enter a market still at its infancy, Zalora had

to learn on it’s own on how to be a market

leader.

SolutionMake Zalora omnipresent across fashion and

lifestyle related websites, as well as create a

strong presence in paid and organic searches.

Execution“Face of Zalora” campaign was launched to

create enough exposure and demand and also

to compete with offline retailers. The message

was a mix of products and brand USPs. A deep

and broad keyword structure for paid ads, as

well as solid link-building for SEO support,

ensured capture of all search traffic.

Results▸ 1000+ orders a day per country within the

first 5 months of launch

▸ Continuously driving down cost action

income to 15-20% of initial ratio

▸ The “Face of Zalora” campaign resulted in

more than 50,000 new likes on Facebook

in 2 weeks

CLIENT EXAMPLE:ZALORA

Page 4: Lion & Lion Case Studies

- Confidential -

ChallengeBuild long term visibility for one of their

leading products in Malaysia. Create brand

awareness for Reckitt Benckiser’s heartburn

and indigestion products in Malaysia.

SolutionDeliver super effective marketing campaign’s

to boost awareness of Gaviscon – the leading

medicine aimed at reducing heartburn and

indigestion problems. Best practice

optimization techniques to ensure that budget

could be used as efficiently as possible.

ExecutionCompleted a comprehensive SEO audit of the

website. Managed the on-site and off-site SEO

optimization, as well as conducted workshops

to facilitate strategic planning of new product

launches online

Results▸ Increased the number of backlinks and

referring domains by more than 300% in

less than 2 months resulting in significant

ranking improvements

▸ Built relationships with over 315 bloggers

▸ Reckitt Benckiser added two more brands

for Lion & Lion to manage

CLIENT EXAMPLE:GAVISCON

Page 5: Lion & Lion Case Studies

- Confidential -

ChallengeCreate awareness and build brand equity to a

newly entered player in a very competitive

market. Link online and offline marketing

strategies. Develop 6 months content and

social engagement strategy. Reach 15,000

fans in 3 months

SolutionDeliver best-practice, long-term social media

marketing campaign, focusing on monthly

online and offline contests to boost awareness

and social presence of the brand. Ensure that

budget could be used as efficiently as possible

and the targeted goal is reached on time

Results▸ 15,000 Likes were achieved in 6 weeks:50%

ahead of time

▸ Cost per acquisition was driven down by

31%

▸ Superior Engagement rate of 20%

CLIENT EXAMPLE:POWER PANDA

Page 6: Lion & Lion Case Studies

- Confidential -

ChallengeL’Oreal wanted to create engagement and

brand awareness via Facebook by using an

app for the popular brand Lancome

SolutionLion & Lion built an emotional connection

between Lancome and its consumers that

extended beyond B2C communication towards

a peer-to-peer promotion strategy. A viral

Facebook application was created for L’Oreal

Lancome, where fans could create their own

doll to match their “styles and persona”

Results▸ Facebook likes increased from 50-80 likes

per day to 800-900 likes per day

▸ Facebook hits per week increased 500%

▸ Engagement rate on Facebook page

increased dramatically

CLIENT EXAMPLE:L’OREAL