Linking Levels, Learning Outcomes and Assessment Criteria: the
Linking Objectives to Outcomes for Successful Results
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Transcript of Linking Objectives to Outcomes for Successful Results
Linking Objectives to Outcomes –
for Successful Results
Carolyn Browning, CMP, CMM
Twitter - @crbcmp
Housekeeping• Cell phones on stun
• Please tweet/share!
– @crbcmp
– #rejuvenateMP
• Handouts are for reference – summarize content
• Survey on conference app at end of session
• Green feedback form for speaker
Objectives Drive DecisionsType of Meeting
Broad Objective(WHY?)
Training Introduce new product to sales team
Incentive Reward & recognizetop performers
Sales Teambuilding, goals for year, some training
Convention Provide education & networking opportunities for membership
• Budget• Who’s going• Who’s paying• Type of venue• F&B• Entertainment• Guests• Amenities• Sponsors• Exhibits• Marketing• Etc.
Refine the Objectives
• Use action verbs – show me
• Make them SMART
Objectives & ROI – what’s the link?
Food Pyramid -Way to Eat
Level 5 -ROI
Level 4 –Business Impact
Level 3 - Application
Level 2 - Learning
Level 1 – Reaction & Satisfaction
Level 0 – Statistics, Scope, Volume
Phillips Method -Way to Measure
Statistics, Scope, Volume
Level 0 - 100% of meetings
Example:Achieve 100 registrants @ $100 each by June 1
Reaction & Satisfaction
Level 1 – 90-100% of meetings
Example:40% of attendees would recommend meeting to others
Learning (Performance,
Condition, Criteria)
Level 2 – 40- 60% of meetings
Example:Score 80% or better on quiz given at end of session
Application (back in the
office)
Level 3 – 30% of meetingsExample:Use skills learned to resolve 80% of customer complaints within the first 3 months after the meeting
Business Impact
Level 4 – 10-20% of meetingsExample:Increase sales from existing customers by 5% within 6 months of the meeting
ROI
Level 5 – 5-10% of meetings
Example:Achieve 15% ROI within 12 months of the meeting.
ROI = (Benefits-Cost)/Cost
Decrease the amount of time required to complete projects by 5% within 6 months of the meeting.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
After participating in the meeting, attendees will…
4
Score 80 out of 100 or better on the quiz at the end of the session.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
After participating in the meeting, attendees will…
2
Use the new customer interaction skills in 90% of the situations where they are needed.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
After participating in the meeting, attendees will…
3
Achieve a 25% return within 12 months of the meeting.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
After participating in the meeting, attendees will…
5
Successfully demonstrate the new selling techniques during classroom role play.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
After participating in the meeting, attendees will…
2
Increase sales from existing customers by 5% within 9 months of the meeting.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
After participating in the meeting, attendees will…
4
After participating in the meeting, attendees will…
Rate the relevance of the meeting to success in their jobs as 4.5 on a 5 point scale.
This is a level ____ objective
Level 1 - Participant Reaction, Satisfaction & Planned Actions Level 2 - LearningLevel 3 - Application & ImplementationLevel 4 - ImpactLevel 5 - Return on Investment
1
Your turn
• Write 2 objectives for an upcoming meeting based on the Phillips Method
• Partner up & share
Remember…
Make them SMART
Level appropriate (most will be Level 2 or 3)
Don’t overcomplicate
Why ask “why”?
• Objectives define purpose
• Objectives direct logistics
• Objectives help with marketing by relating benefits
• Objectives give you something to measure
To complete your survey via
the app!
Connect with [email protected] @crbcmpMEETing Needs, LLC