LinkedIn's Data, Learning Content and Job Matching ... · LinkedIn can uncover insights and trends...
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LinkedIn's Data, Learning Content and Job Matching Powering Workforce Development in Ontario Jake Hirsch-Allen Workforce Development Lead, LinkedIn North America
Transcript of LinkedIn's Data, Learning Content and Job Matching ... · LinkedIn can uncover insights and trends...
LinkedIn's Data, Learning Content and Job Matching Powering Workforce Development in Ontario
Jake Hirsch-Allen
Workforce Development Lead, LinkedIn North America
610MMembers
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We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality: 313M members, 200+ countries, 23 languages
20M+Active company profiles
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3.5M active company profiles
20M+Jobs
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300k jobs
50KSkills
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24K+ schools
29KSchools
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Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
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Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce.
LinkedIn’s Canadian Talent Insights (~Labour Market Information)
800Kcompanies
represented
114.1Krecent conversations
(last 90 days)
163Kopen job
opportunities
31Kstandardized skills
on members’ profiles
25Khigher education orgs represented
By analyzing the Economic Graph, a digital representation of the global economy, LinkedIn can uncover insights and trends about your region
CONFIDENTIAL: Canada Q1 2017
MEMBERS COMPANIES JOBS SKILLS SCHOOLS KNOWLEDGE14.1Mmembers from
Canada
In particular, Ontario has the opportunity to close skills gaps by leveraging this data to better coordinate workforce development through online and lifelong learning
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The vast majority of the working population of Canada is represented on LinkedIn. More so than in almost any other country. This gives us a broad and in depth picture of human capital, skills, organizations, and more in Canada.
AlbertaCanada
Canada Skills Analysis
Proving reliability in data via partnership with Canada’s Labor Market Information Council
Top 10 Skills in Demand
Business Management
Oral Communication
Leadership
Retail Sales
Project Management
Digital Literacy
Foreign Languages
Technical Support
Development Tools
Administrative Assistance
Top 10 Skills in Supply
Business Management
Project Management
Digital Literacy
Administrative Assistance
Technical Support
Leadership
Graphic Design
Development Tools
Oral Communication
Data Storage Technologies
Top 10 Skills in Demand
Business Management
Oral Communication
Leadership
Retail Sales
Project Management
Digital Literacy
Employee Learning & Development
Public Policy
Administrative Assistance
Technical Support
Top 10 Skills in Supply
Business Management
Project Management
Digital Literacy
Oil & Gas
Administrative Assistance
Technical Support
Leadership
Graphic Design
Manufacturing Operations
People Management
Unique skills highlighted in each list
Advantages of LinkedIn Data
Compare hundreds of countries
and cities
Global
Breakdown by location, industry,
function, etc.
Granular
Members constantly update their profiles
Real-Time
Monitor data – like migration patterns –
over time
Historical
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Economic graph slides that I think would be great to use as inserts for Workforce Development specific examples
The labor market is skills-based
We measure supply and demand of
50,000 unique skills
With this data we can measure
• Skills gaps in specific cities and industries
• Niche, trending skills
• Skills losing popularity
LinkedIn’s unique skills data
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Economic graph slides that I think would be great to use as inserts for Workforce Development specific examples
CONFIDENTIAL©2016 LinkedIn Corporation. All Rights Reserved.
LinkedIn is developing the world's first economic graph - a digital mapping of the global economy - to create economic opportunity for every member of the global workforce. Insights from the Economic Graph can help you grow your region’s market, fill open jobs, and build the workforce.
Powering the Economy | Toronto, C anada A rea
2.9MMemberProfiles
546M+LinkedIn G lobally
27KStandardized
Skills
50K
11KSchools
Repres ented
29K
238KC ompanies
Repres ented
20M
46KOpen Jobs*
14M
Q1-2018* As of end of Q1-2018
CONFIDENTIAL©2016 LinkedIn Corporation. All Rights Reserved.
Top In-Demand JobsOccupations with most job postings in the past 12 months
Top In-Demand SkillsSkills with highest hiring rates in the last year
2. FILL OPE N JOB S
Arduino
HootSuite
React.js
SASS
Social Media Communications
1
2
3
5
4
Racket
Haskell
Gulp.js
User Research
Debate
1
2
3
5
4
Firebase
Sublime Text
NumPy
Sketch App
ROS
1
2
3
5
4
DefinitionsThe skills above are segmented into groups based on how prevalent they are among LinkedIn members. Mass Market are the top 3rd tier of skills by popularity; Medium Market are the middle 3rd; Niche Skills are the bottom 3rd.
Mas s Market
Medium Market
Niche Skills
Toronto, Canada A rea Q1-2018
Source: LinkedIn jobs data
Combined with highly engaging content from industry-leading practitioners and expert instructors
Designed by leaders in learning content
of experience new courses per year1,800+12,000+
courses overall23 years
Taught by expert instructors
High quality production value
LinkedIn LearningCombining the quality learning content of Lynda.com with the data insights and social reach of LinkedIn
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Key to this success is quality content from Lynda.com Founded more than 23 years ago by Lynda Weinman -- an educator and pioneer in online instruction, Lynda.com was built with the belief that learning should be flexible -- in order to meet the diverse needs of learners and that quality content tops everything else. �We still believe this today and that’s why quality content is core to everything we do. � Breadth & Depth: A multi-format and up-to-date content library is necessary for the needs of today’s learners. Whether it’s the subject matter, duration, format, or level of sophistication, our library of 12,000+ courses provides the range of learning required. We release 35 courses per week to ensure our content is current. That’s over 1,800 new courses per year, guaranteeing we have the latest topics covered. Our courses are broken up into digestible segments to meet the needs of both just-in-time “micro” learners and in-depth “macro” learners. �We have extended the idea of playlists to include Collections, Learning Paths and now the ability to add Custom Content - allowing for personalized learning that fits the culture and needs of the institution. Whether this is content developed by your faculty as a complement to their curriculum or courses developed by your own learning and development team, you can now house all of these content within the LinkedIn Learning platform. �Expert Instructors: Our courses are taught by leading experts in their fields, including real-world practitioners and university professors. We have deep relationships with over 1,800 instructors. �World-class video production: We’re the only broad-based content provider that owns the production process end-to-end, which guarantees both curation and quality. We have in-house production experts who use modern tools to keep learners engaged and in-the-know. �We create in-depth content relevant to students, faculty and staff, ranging from beginner to advanced, across: Student tools, e.g. Soft skills like leadership, teamwork, collaboration and more for workplace readiness Educational technology to help faculty modernize their classrooms Technology, Engineering and IT courses (operating systems, security, network admin) courses for students and technical staff Developer, design, photography courses Leadership and management courses for faculty and staff to grow in their current roles and take their careers to the next level Business functions, e.g. Sales, Marketing, Creative, HR, Customer Service, and more Business software, e.g. Microsoft and Google applications. Speaking of Microsoft, we were acquired by them two years ago, so we’re sure to have the latest and greatest training content on Microsoft software, which is critical to the success of many in the university setting.
CONFIDENTIAL©2016 LinkedIn Corporation. All Rights Reserved.
EDUCATION
Match Education Options to Skill Demand
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Two years ago LinkedIn purchased the top provider of online skills focused courses so it could to help address skills gaps directly with education. In Ontario we are working with the Ministry of Advanced Education and Skills Development to provide access to our 5000 online courses to all faculty, staff and students at all of Ontario’s 44 colleges and universities. This will provide students with access to up-to-date on-demand bite-sized learning so that they can acquire the skills they need. Our content compliments and is integrated into these institutions courses and is driven by our data on what skills are most in demand. We also have information on learning pathways so we can help students and faculty understand how to navigate their careers.
Connect talent with opportunity at scale
HIRE SMARTER
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By combining access to real-time professional data and insights with cutting-edge AI and machine-learning capabilities, LinkedIn Talent Solutions offers a suite of products that enables talent professionals to identify, engage and hire talent with the highest potential. Use data and insights as your competitive advantage. Available in 2018, LinkedIn Talent Insights will give companies access to real-time data and candidate insights to recruit and manage talent more strategically. Reach the right person for your job. LinkedIn Jobs helps companies of all sizes post and target open roles to reach the right candidates. Using advanced AI technology, LinkedIn Jobs also recommends relevant candidates from across our network of 575M+ professionals, who could be a good fit for your role. Expand your talent pool. With Recruiter, LinkedIn’s advanced sourcing software, talent professionals are empowered to identify candidates faster and narrow search results through unique filters such as “Open to Relocate,” “Years of Experience,” “Search by City” and more. Showcase your company brand. LinkedIn Career Pages allows companies to get even more out of their employer brand to give candidates an authentic view into your culture with employee-created content, videos and photos.� �
Civic Engagement PILOT PROJECTS TO TEST NEW STRATEGIES TO SUPPORT WORKERS
Training Finder PilotIn partnership with Skillful, we launched Training Finder, a product which helps workers discover training programs to learn skills needed for in-demand middle-skill roles
InPloyment PilotAssessing the impact of LinkedIn products and training on re-employment outcomes for workers receiving unemployment insurance benefits from the government
LinkedIn Gigs PilotA common application that can be used to apply to multiple on-demand gigs at once, with the goal of democratizing access to the gig economy for low-skill and middle-skill workers
Sharing insights that inspire action for policymakers
The Economic Graph team has delivered 50+ city research projects and partnerships with groups like the White House, European Union, and WEF.
Labor Market Insights for CitiesEngage cities like New York, Dubai, and Amsterdam to increase the impact of millions of dollars of economic development investment. In 2017, we plan to add scale to these projects through increased automation.
We are delighted that we are the first city in the Netherlands who has gained access to LinkedIn's unique data insights. This information will help us to better respond to economic and employment trends.
– Kajsa Ollongren, Alderman for Economic Affairs of Amsterdam
World Bank GroupCo-developing new, publicly-available insights with the Competitive Sectors unit on topics such as economic diversification, skills development, talent attraction, and the future of work.
LinkedIn insights helped us identify the need to further invest in the business and entrepreneurship programs of our local universities. They helped us see our strength of our Transportation sector, and increase collaboration with private sector firms.
– Ajiv Maharaj, Deputy Head of Economic Development, eThekwini Municipality, South Africa
World Economic ForumLinkedIn data is being used to highlight global economic trends relating to the future of the workforce. Skills dynamics and reskilling are among the major themes for 2017.
LinkedIn’s analytics describe each job function as an agglomeration of skills, enabling the platform to nowcast changes in the skills landscape as members update their professional information. This enables the platform to identify clusters of skills…and to map how these change over time.
– World Economic Forum
Connect populations to economic opportunity
National Job Bank PartnershipsWe invite governments to distribute job listings/vacancies from Public Employment Service job banks on LinkedIn. Allowing public job banks to distribute jobs on LinkedIn enables government to provide a better service to employers, particularly SMEs, who rely on public employment services for applicants.
LinkedIn has been a terrific partner to the National Labor Exchange and enabled us to put jobs from US state job banks in front of millions of potential applicants.
-Pam Gerassimides, NLX Director
LinkedIn GigsThe team formed partnerships with 4 gig companies to enable prospective workers to apply once for multiple gig opportunities, leading to higher chance of immediate income.
LinkedIn has been an incredible partner, primarily because of our shared set of values and vision for helping people move forward together. We heard from drivers in Denver that the event was transformative for them, and we're looking forward to following-up and seeing the impact it had on their lives.
– Mike Masserman, Senior Director, Lyft
Job Center PilotsProduced job seeking resources for over 2,400 American Job Centers - saving staff time and energy that can be reinvested in the vital work of delivering services to millions of workers who visit centers each year.
We are excited to evaluate new and innovative ways of engaging our customers in the process of becoming reemployed. This pilot gives us the opportunity to work closely with LinkedIn to evaluate outcomes and influence our strategy.
– Michelle Beebe, Utah Unemployment Insurance Director
Recent successes include forming new partnerships with job training centers and testing new products for gig workers.
Utah InPloyment Pilot
Providing unemployment insurance beneficiaries with LinkedIn training and LinkedIn Premium accounts
Average Total Connections
+26%
Pilot Total Connections
+66%
Successful claimants added more connections during the pilot
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Contact Nate Williams for more details.
Appendix
The Case for
Online + Brick and Mortar Education
And for
Public + Private Collaboration
In order to
Close Skills Gaps More Efficiently
Students saved
Facultybenefits
Lynda.com videos replaced textbook and software purchases
In 14 programs, such as:
Construction Engineering Technology Interior Design Technology Building Information Modeling Management
With savings between:
$38.00 - $503.50 CAD / per student Average of $189.95 / per student
Re-enforcement materials: ready access to high-quality and reliable
resources Use Lynda videos to supplement in-class content Most importantly, frees up time for faculty so they can
do what they do best: connect with students, share and re-inforce
learning through applied labs, case studies and projects as well as foster engagement
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When George looked closer, she noticed that there were actual cost savings to the students by having a Lynda.com subscriptions. The faculty in the Centre Construction and Engineering division took it upon themselves to utilize the Lynda.com videos and used them as supplementary material in classes and even to replace the Design software that was previously purchased. The three courses listed are just to illustrate the breadth of programs that have started incorporating Lynda.com videos into their courses. Jake to speak to small college pricing
Lethbridge College published two articles in EDUCAUSE concluding
Lynda.com was the best platform for its professional
development
OCADU’s Director, Academic Computing & Innovation presented at national conferences last year noting that 2/3rds of OCADU’s students use Lynda.com
LinkedIn Lynda.comand the future of education in Ontario
Step 1:
One portal for every student, faculty and staff in Ontario to access the highest quality educational content
LinkedIn Lynda.comand the future of education in Ontario
Step 2:
Lifelong learning for underemployed and disadvantaged Ontarians
Wins for Ontario with step 1:
• lower price per student, faculty and staff
• Skills development through facilitate hybrid and competency-based
learning• Globally innovative pilot of data partnership on learning pathways,
career clarity and skills gaps
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Currently spending $671,740 USD for 110331 licenses across 24 schools. 16 pros contracts
Wins for Ontario with step 2: • Far more and higher quality online education resources for the trainers and
clients at Employment Ontario service delivery partners such as:
• Employment Services, Literacy and Basic Skills and Apprenticeship and other Community- and School Board-based programs and regional support organizations
• Customized learning and career pathways for each learner
• Ability to track impact of MTCU services via LinkedIn’s platform
• More closely link the skills delivery role of Ontario’s colleges and universities to the services delivered by other Employment services organizations
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Currently spending $671,740 USD for 110331 licenses across 24 schools. 16 pros contracts
• 500+ Participants• 100 LinkedIn Volunteers
• 260 Youth• 105 Employment Service Providers
• 45 Employer Advisors• 2000 LinkedIn Learning Licenses
9 of 40+ proposed Future Skills Centre partners:
Defining Success
Objective
Provides students tools to build skills for academics and career-readiness
Goals Strategy Success Criteria & Measurement
• Help students build employability skills for any career
• Enhance academic outcomes• Arm career centers with
tools to better coach and mentor students
• Identify high-profile leadership/ stakeholders to support as sponsors
• Plan formal launch campaign to reach all learners
• Map content to career competencies and curriculum
• Engage student government groups
6 Months: 10% adoption rate and 70%+ positive feedback1 Year: Goals from HEQCO3 Years: Goals from HEQCO
• monitor logins• review top course rankings
Roles & Responsibilities
● Define Systemwide Goals & Success Metrics
● Set Implementation Timeline● Allocate Contacts at each campus● Allocating reporting metrics
● SSO configuration● LMS integration
● Central Contacts at each school● Liaison between schools and CSMs● Define Specific Learning Objectives
● SSO configuration
● LMS integration
● Technical Issues
● Partnership Strategy● Business Reviews
● User Management● Reporting
● Marketing Campaigns● Drive Alignment of Content with
Key Initiatives
● Events ● Webinars
Roles at each campus
eCampus Ontario Lynda.com Roles
Customer Success Managers
Elma and Reggie
Relationship Manager Jake
Solutions EngineerMitchell
Technical Contacts
Marketing Champions*
Master Administrator*
Individual Campus Coordinator
eCampus Executive Partners
David and Lena
● Engagement Partners● Marketing/Promotion best
practices● Product Training and Events
Individual Campus Roles
* Thes e roles can be optional or all rolled into the "Individual Campus Coordinator" based on each individual school's needs .
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Onboarding Process & Partnership Roadmap
Client Services
Planning & Strategy Phas e 1
ImplementationPhas e 2
Meas urementPhas e 3
~90 days pos t-formal launch
Strategy EnhancementPhas e 4
~180 days pos t-formal launch
● Configuration:o Authenticationo CAF Integrationo LMS Integration
● Soft Launch
● Campus Engagement
Partners Onsite Kick Off
Event
● Formal Launch
● Week of Learning
● Content Alignment and
Mapping
● Post Launch Assessment
● Regular Reporting
● Continue Engagements at
each School
● Conduct Information
sessions
● Host Impact Survey
● Align additional content
● Content Assumption
Analysis
● Review Measurements and
Success metrics
● Impact Survey Results
● Assess Strategy
Success
● Review Effectiveness of
Learning Program:
content, delivery,
process
● Identify Key Success
Factors for
achievements
● Identify Challenges
● eCampus Kick Off Meeting
● Define eCampus Goals &
Initiatives
● Define Authentication and
LMS Integration
● Soft and Formal Launch
Plan
● Identify for each Campus:
o Technical Contactso Engagement Managers
● Communication Plan
● Define Success Metrics
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