Linkedin2013BHandout2
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LinkedIn “LinkedIn is only valuable if you decide to be an active member.” Neal Schaffer, Maximizing LinkedIn for Sales and Social Media Marketing LinkedIn LinkedIn A professional networking application
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Transcript of Linkedin2013BHandout2
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“LinkedIn is only valuable if you decide to be an active member.”
Neal Schaffer, Maximizing LinkedIn for Sales and Social Media Marketing
LinkedInLinkedIn A professional networking application
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Steps to Market Yourself
Create a Presence
Find Others
Be Active
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What is LinkedIn?A professional on-line networking program
developed in 2003
Originally designed for business networking; now heavily used for the job search
Exchange knowledge, ideas, and opportunities with your contacts
Help you connect for a job
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Some Recent StatsLinkedIn has approximately 350 million members worldwide.
Two members join LinkedIn approximately every second
LinkedIn’s specific purpose is well understood
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Recruiters/Employers on LinkedIn
96% of employers use LinkedIn to find talent
Is LinkedIn replacing the Job Boards?
Recruiters/hiring managers recruit through the “Hidden Job Market”
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Let’s Look at the Home Page
Pulse—latest news
Post updates
Network Updates — News about your contacts
Who they’ve connected with, groups they’ve joined, what news they’ve shared, have they been endorsed…
Suggestions—People You May Know, Groups You May Like, etc.
Profile Views
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CREATE A PRESENCE
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Your Profile
It’s your online résumé…well, sort of
Build online branding
Should be 100% or close to completion
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What Constitutes 100% Completion?
A summary
Industry and postal code
A current position with description
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
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Components of Your Profile
Snap Shot: the first information employers and contacts will see
Summary: make it good, creative, comprehensive
Employment: chronological order
Education: similar to résumé
Recommendations
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Recommendations
Employers can see the value others see in you
Can be accepted or rejected
When you recommend someone, it shows your values
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FIND OTHERS
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Understanding Degrees of Connections
1st
2nd
3rd
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Add Contacts
Who will you target?
Former boss/supervisor & colleaguesPeople in same industry, same occupationMedical, marketing
People in other industries, same occupationFinancial, marketing
Former vendors, competitorsPeople of interest
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Advanced Search People
Allows you to narrow your searchKeywordsNameTitleCompany SchoolLocationIndustry
Upgrade for higher search results
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Ways to ConnectOne way to connect
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Best Way to ConnectThe best way
1. Go to someone’s profile, e.g., Workshop Facilitator
2. Advanced Search for a specific person
3. Read his/her profile
4. Click Connect
5. How do you know the person?
6. Write a personalized note
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InCustomer Relations
Management
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BE ACTIVE
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Communicate with Contacts
Share status updates
You communicate with your contacts
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Other Ways to Communicate
Like what other people post
Make comments to support Updates and Shares
Thank people for joining your network
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Jobs
Will allow you to apply on their website
Get introduced to decision makers….
You may have a connection to the company
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CompaniesTrue essence of networking
Find potential decision makers
Get introductions
Profiles feature:
overviewCareersProductsInsights
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Groups
Join groups of common interests
Network with group members
Discussions
Jobs —jobs are posted for group members
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How Employers Search for Talent
They use Search
This means you must have the skills/keywords
"quality engineer" AND (CFR AND FDA AND ISO AND GMP AND Boston)
They’ll look at the top profiles first
