LinkedIn- What's New in 2017
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LINKEDIN- WHAT’S NEW IN 2017 8 th February 2017 David Reilly
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Transcript of LinkedIn- What's New in 2017
LINKEDIN- WHAT’S NEW IN 2017
8th February 2017
David Reilly
ABOUT MEDeliver digital training workshops/ marketing strategy to start ups
Manage the Future Thinking in Digital Marketing network in London, 1500 members
GREAT BOOKS
“An effective strategy is like a lever that magnifies force.”
Richard Rumelt, Good Strategy Bad Strategy
LINKEDIN- WHY IT MATTERS?
LINKEDIN DATA4 out of 5 British professionals are now LinkedIn members
2.5 million registered users in London
820 000- UK Financial Services Professionals registered
REVENUES- Q3 2016
2009 2010 2011 2012 2013 2016
In millions
84.5
3
1
10
UK Membership GrowthDirect access to 20 million subscribers profiles of valuable and important information
2015
PREMIUM ACCOUNTS- WORTH THE INVESTMENT?
Business Plus- £359 PA
BENEFITS OF BUSINESS PLUS ACCOUNT-Access to full Profiles of everyone in your network - 1st, 2nd connections and ability to view non connected full profiles
-Access to Who's Viewed Your Profile function so that you can see how they found you.
PRIVACY SETTINGS
PRIVACY- IMPORTANT
LINKEDIN’S MISSION
To connect the world’s professionals to enable them to be more productive and successful
NEW HOME PAGE LAUNCHED- 7TH FEB 2017
BUILDING YOUR PROFILE
HOME PAGE PROFILEInclude a detailed Summary
More client testimonials
Up to date contact details
ADD MATERIALS TO YOUR PROFILE
Connect to slide share
EXAMPLES
ADD MATERIALS TO YOUR PROFILE
Connect your profiles to slideshare
Building your connections
TIP 1: JOIN RELEVANT GROUPS
You can join up to 50 Groups
Join relevant Groups and engage
Your profile is 5 times more likely to be viewed if you have joined or are active in a Group
TIP 2 USE RECENT ACTIVITY Join the conversation
TIP 3 USE PERSONAL NOTES: AUTHENTIC COMPLIMENTS
TIP 4- USE INMAILUse InMail to connect directly
Linkedin Allows 25 direct inMails per month for a paid subscription
CONTENT MARKETING
TIP 1 USE LINKEDIN PULSEOwn publishing network
Requires a long term approach
TIP 2 INTEGRATE SLIDESHARE INTO YOUR PROFILE
Presentations are one of the best ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,”
TIP 3 USE COMPANY PAGES TO HOST CONTENT
Salesforce: 371,954 followers
Concise and snappy headline are more likely to get engagement
USE IMAGES, INFOGRAPHICS AND VIDEO
Company updates with images have a 98% higher engagement rate than those that don’t Source: Social Media Week
USE LINKEDIN ADVERTISING
ADVERTISING OPTIONS
LINKEDIN CAMPAIGN MANAGER
Upgraded Self Serve Campaign Manager launched in Aug 2015
FANTASTIC TARGETING FOR ADVERTISING
Excellent targeting for Self Service Advertising
1,891,391 linked subscribers in the UK, age 18- 24, 25-34
PROMOTES WEBINAR AND EVENT INVITATIONS
SPONSORED INMAIL
SPONSORED UPDATES – ADVERTISING IN NEWS
SUMMARY Exceptional reach for building relevant connections
Trusted environment for distributing content
Reaching people at the start of the sales funnel
