Marketing Intelligence voor Managers – Stappenplan voor toolkeuze
LinkedIn voor jongdelft
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date post
18-Oct-2014 -
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Education
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Transcript of LinkedIn voor jongdelft
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Wie ben ik?
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Agenda
• What is LinkedIn?
• Your Profile
• Your Connections
• Start communicating
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What is LinkedIn?• On-line business networking portal
• Based upon the premise of Six Degrees of Separation
• However, LinkedIn uses only three degrees in its model
• Can also be used as:• Business e-mail address book• Substitute on-line resume• Professional marketing brochure• Job research tool (bi-directional)… and more.
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LinkedIn Demographics 2011
Source: http://wp.me/s1ioD7-53
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Creating a profile
• Post a photo
• Add previous work experience
• Include education
• Seek recommendations
• Start making connections!
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Profile tips
• Use your resume as a starting point – but don’t cut and paste
• Focus on the benefits you provide to clients
• Be sure to include specializations - they help you stand out
• Include most professional experience – even if it doesn’t relate to what you do now
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Assignment 1Complete your profile
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Feedback on profiles
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The power of three degrees
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Your Network Power of Three Degrees
WNO
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Your Connections
• College friends
• (Former) clients
• Referral sources
• (Former) colleagues
• Neighbors and friends
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Get Connected!
• Strive for 50+ connections in first month
• Only connect with people you have met
• The more connections you make, the more value you
will get out of it
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Do your homework
• Study your connections’ connections – ask for introductions
• Read their status updates
• Post your own status updates
• Ask and Answer questions
• Spend 10 minutes per day on the site
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Status updates
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Groups
• Join groups of your
interest
• Participate in the
discussion
• Create your own
group
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Assignment 2Grow your network
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Promote and attend Events
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Connect with other sites
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Assignment 3Add applications to your profile
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Time Drain or Strategic Tool?• How much time do you spend networking
IRL?
• How do you keep track of your contacts now?
• How useful would it be to research a prospect or contact’s background before meeting them?
• How much time would you save if a LinkedIn contact connected you with the right partner at the right firm without you having to leave your desk?
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Social networking etiquette
• Be professional
• Only connect with people you’d recommend
• Seek to give rather than to receive
• Engage – social networking involves give and take
• Don’t divulge client names
• Just assume that everything you post online is
public
• Don’t brag but do self-promote
• When in doubt, don’t.
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Summary
Contact++
RespectReward
=with
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Questions?
Ask them in the JongDelft group