LinkedIn Training By Quintain Marketing February 13, 2013.
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LinkedIn Training By Quintain Marketing February 13, 2013
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Transcript of LinkedIn Training By Quintain Marketing February 13, 2013.
LinkedIn TrainingBy Quintain MarketingFebruary 13, 2013
Great MarketingIs like getting kids to eat broccoli they’re going to have to see you 7-10 times before they do something
Business GrowthMay be limited by your current network
The Panda EffectSEO as we knew it is dead. When Google changed their search algorithm to include• Relevant• Recent• Relationship basedsearch data. The game changed for everyone.
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Stay top of mind
Expand your network beyond current relationships
Use great content to drive traffic to your website and generate leads
Do it all without spending a dime!
Th
e S
olu
tion
Why LinkedIn?• The world’s largest professional network
– Created specifically for networking– 90 million+ members in more than
200 countries– Most affluent and highly educated
users– Available in six languages– Executives from all Fortune 500
companies are members– Used by 69 of the Fortune 100
companies as a hiring solution
The New LinkedIn• Better graphic interface• More detailed profile information
– Publications– Projects– Classes– Etc.
• No more “apps”– Now rich media can be added directly
to your profile• Focus on “endorsements” instead of
“referrals”• Now a news source
– LinkedIn Today– Original content
Two Ways To Use LinkedIn
As An Individual
As A Company
Using LinkedIn As An Individual
• The more information you give LinkedIn, the more it will give you!– A complete profile is critical (use the profile completion
wizard)
The Secret(s) to Success
• Stay top of mind with your contacts:– You must show up in the
Digest Email• Expand your network beyond
your contacts:– Post in groups
• Share great content:– Curate others’ content– Create and syndicate your
own– Use a 3rd party tool
How To Do It
• Get in the Digest Email:– Make new connections– Update your profile– Post status updates– Participate in a group
• Participate in Groups:– Repost relevant blogs or interesting articles– Ask/answer questions– Comment– Connect with other group members
• Share great content:– Post directly– Use Hootsuite, Postling, etc.
Using LinkedIn As A Company
How I Know It WorksThe proof is in the numbers…
My Profile ViewsHave increased dramatically
Increased Website Traffic & Qualified Leads
Expanded Reach for Content
The CaveatWhat will your visitors find when they get to your website?
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Update your status
Post to groups and comment on others’ posts
Mine your connections (HOT TIP: Use CardMunch)
Complete your company page and post updates
Make sure your website includes calls to action and lead conversion opportunities
Actio
n Ite
ms
QUESTIONS & DISCUSSION
HOW TO REACH US
Call: (866) 788-3226
Mail: PO Box 4087Annapolis,
MD 21403
Fax: (443) 973-6087
Facebook.com/quintainmarketing
Twitter.com/quintain
Linkedin.com/company/quintain-marketing
Info.quintainmarketing.com/blog
Email: [email protected]
THANK YOU
