Welcome to the Session:

LinkedIn Tips and TricksPresented to Detroit Regional Chamber

Leads to BusinessWednesday, April 2, 2014

Let’s Connect: www.linkedin.com/in/brendameller

© 2014 Walsh College

Tips and Tricks

LinkedIn can be a powerful networking and

business tool. There are a ton of tips and

techniques to help you optimize your efforts -

without spending a lot of extra time on the site.

Attend this session if you have an established

LinkedIn account and if you are looking to further

expand and supercharge your profile and

networking efforts.

2

© 2014 Walsh College

Let’s Learn Some Tips and Tricks!

• Creative, powerful techniques:

recommendations, endorsements, groups,

and status updates

• Secrets LinkedIn won't tell you - but will

help you with networking and your

LinkedIn efforts

• Profile do's and don'ts - and why

• Q&A

3

© 2014 Walsh College

• Company rules / policies

• LinkedIn will change…

again

• Everyone has a different

comfort level

• Listen, learn, consider…

then decide 4

Because I’m Not the Boss of You

© 2014 Walsh College

What is ?

• Professional networking site:

– 250 million members in 200 countries*

– Every Fortune 500 company*

– 85 of Fortune 100 use for recruiting*

– Fastest growing: college students and

graduates (20M+)

• Networking Tool: a way to manage

professional relationships

• “Connections”

www.linkedin.com/in/brendameller 5*Source: LinkedIn.com

© 2014 Walsh College

TIP: Which Email Do You Use?

6

• Your connections will see your email address IF you connect

• You can associate multiple emails (home, work) to your account

www.linkedin.com/in/brendameller

7 7© 2014 Walsh College

TIP: Become an “All Star”

To achieve “All-Star”• Your Industry and Location

• An up-to-date Current Position (with

a description)

• Two Past Positions

• Your Education

• Your Skills (minimum of 3)

• A Profile Photo

• At least 50 Connections

© 2014 Walsh College

My suggested

profile checklist

1. Photo Professional (no baseball caps, no sunglasses)

Pleasant / smiling

Head & shoulders

2. Headline: Your current job title. BONUS:

add a slogan or descriptive phrase.

3. >10 connections shows you are active

4. Simplified URL

5. Websites: use all 3 links

Your company website

Blog

Association website

www.linkedin.com/in/brendameller 8

1 2

3

4

5

HINT: click “Edit,” choose

“Other” and type in

description.

© 2014 Walsh College

My suggested

profile checklist

6. Professional summary statement

7. Experience

8. Recommendations from 2+ different

connections

www.linkedin.com/in/brendameller 9

7

6

8

© 2014 Walsh College

My suggested profile checklist

(continued)

9. Endorsements

10.Groups

www.linkedin.com/in/brendameller 10

9

10

© 2014 Walsh College

TIP: Character Limits

• Headline: 120 characters

• Professional Summary: 2,000 characters

• Status Update: 700 on LinkedIn (only 140 if

sharing on Twitter)

Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/

11

TIP: Invitations

12

ALWAYS

ALWAYS

ALWAYS PERSONALIZE YOUR NOTE© 2014 Walsh College

© 2014 Walsh College

TIP: People Search

1313© 2014 Walsh College

© 2014 Walsh College

Advanced People SearchUsing “Free” Account

1414© 2014 Walsh College

© 2014 Walsh College

TRICK: InvitationsShould You Accept?

• Hover over “Accept” and click arrow

• Click “Reply (don’t accept yet)

• Reply with Hi (firstname), Thanks for the invite. Have we met?

15

TIP: Join “Groups” on LinkedIn

Associations

1. Join groups where

you have

professional

memberships.

2. Join college,

alumni groups,

former employers.

3. Join professional

interest groups to

network with like-

minded

professionals in

your industry.

16© 2014 Walsh College

Industry Groups

TRICK: Making the Connection

17© 2014 Walsh College

Common

groups

TIP: Kudos = Recommendations

Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.

1. Give someone in your network a recommendation.

2. Request recommendations. Aim for 2-3 minimum.

www.linkedin.com/in/brendameller 18© 2014 Walsh College

TIP: Endorsements Can Be Telling

1. Endorse someone in your network.

2. Review your endorsements.

www.linkedin.com/in/brendameller 19© 2014 Walsh College

Add Skills & Expertise to Your Profile Click to Endorse Your Connections

© 2014 Walsh College

TIP: Update Your Status Frequently

Your status

20www.linkedin.com/in/brendameller

1. Update your

status

TODAY.

2. Update your

status once

per week.

© 2014 Walsh College

Suggested Status Updates

• Conferences, workshops, etc. attended

• Job opening at your company, in your network

• Industry news item

• Company items: news, blog posts, enews

• Business tips / your expertise and passion

• Networking or other professional events you

plan to attend

• BONUS: Tips you’ve learned on LinkedIn

21

© 2014 Walsh College

TIP: Using LinkedIn to Find Prospects

• If you’re initiating…relationship first, connect

second

• If they’re seeking you… be ON LinkedIn

– Answer questions in groups, add keywords to your

profile

– Recommendations, endorsements

– Go where your sales leads are (Groups, etc.)

22

© 2014 Walsh College

TRICK: Visit “HELP” on LinkedIn(Because I don’t know everything… I just know where to look)

23www.linkedin.com/in/brendameller

© 2014 Walsh College

TIP: Get Comfortable with LinkedIn

• How much?

– 15 minutes a day

• How often?

– Daily until you are comfortable using LinkedIn

– Then, once a week

24

© 2014 Walsh College

How to Spend that 15 Minutes

http://15minutesadayonlinkedin.blogspot.com/

• Shhh.... Hiding Profile Updates

• Anonymous Views of Your LinkedIn Profile

• CHEESE (your LinkedIn profile photo)

• LinkedIn for Executives: How Do You Stack Up?

25

About Walsh College

© 2014 Walsh College

Live. Breathe. Business. A Leader in Business Education

• All-business college offering business and related IT programs:

undergraduate, graduate, certificate

• Private, not for profit business college with costs comparable to

public institutions

• Founded in 1922

• Fully accredited (for both on campus and online degrees):

www.walshcollege.edu/accreditation for details

27

Professor Lee Meadows speaking to an MBA class.

© 2014 Walsh College

Why Walsh?

• Small class size: 25 students or less

• All-business focus: application using

real-world examples

• Considering online? No on-campus

residency requirement*

• Case-study based learning

28* Note: some online classes may require proctored exams at approved testing locations

© 2014 Walsh College

Across Metro Detroit and Online

• Campuses based in southeast

Michigan

• Many degree programs offered

entirely online

29

Troy Campus

Novi Campus

University Center Locations

www.walshcollege.edu/facebook

www.walshcollege.edu/linkedin

www.twitter.com/walshcollege

© 2014 Walsh College

Hire Walsh Students and Alumni

The Numbers:• More than 1,000 companies recruited in 2012-13

academic year.

• More than 2,300 job opportunities posted through Career

Services during the 2012-13 academic year.

Recruitment Services• Intern, entry-level, and experienced executives

• Access more than 4,000 students and 22,000 experienced

alumni

• Most are working professionals offering experience and

targeted business competencies

30

© 2014 Walsh College

Career Fairs and Presentations

• Two career fairs per year

– May (Novi)

– September (Troy)

31

• Company presentations and

career Information tables

• Inquire about assistance with

job descriptions or salaries

Over 90 employers attract

hundreds of Walsh students and

alumni to the bi-annual career fairs

© 2014 Walsh College

Your Featured Presenter

Brenda Meller is the Assistant Vice

President of Marketing for Walsh

College and experienced in using

social media for networking and

business marketing. She is a self-

proclaimed social media ambassador

whose goal is for each attendee to

walk away feeling more inspired about

using LinkedIn.

www.linkedin.com/in/BrendaMeller

32