How to Effectively Use LinkedIn to Earn New Business

Presented by Denise Reed, Chief Business Connector

Linkedin.com the big picture…� LinkedIn is 277% better for lead generation than other social

networks. (http://ducttape.me/TjMIHL)

� LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012. (http://press.linkedin.com/about)

� As of August 2, 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 175 million members in over 200 countries and territories. (http://press.linkedin.com/about)

Linkedin.com

what makes it effective� It is all about business connections and introductions to build your

network.

� Drive traffic to your website, blog, or cross pollinate other social media platforms.

� Increase search engine optimization (S.E.O.).

� Get past business connection gate keepers with personal introductions.

� Underscore business experience and validity.

� Be recognized in your field.

� Turn a digital connection into real life connections.

Linkedin.com ways to work it1. Personal Profile

2. Groups

3. Business Profile

Linkedin.com personal highlights1. Personal Profile

� Help people remember you with a profile head shot

� Summarize your business experience.

� Highlight resume related accomplishments.

� Gain endorsements of skills and expertise.

� Make education connections

� Request personal recommendations.

� Share more ways to connect: websites, Twitter, interests, groups and associations, honors and awards, personal information, contact for…

� Highlight your personal work with SlideShare Presentations

� What are you reading?

� Announce event happenings.

� And more!

Linkedin.com

Personal Profile must haves

� A clear, professional head shot so people will know who you are when you meet in person. The image can be from the shoulders up in what you would wear to work. Professional photography is not mandatory, if the image meets these standards.

� Add all the ways people might reach you and best times to call.

� Provide a career summary, current employer, skills and expertise.

� We recommend requesting endorsements and recommendations to validate your experience.

Linkedin.com Personal ProfilePaid vs. Free Personal Profile

� Free Personal Profile� Get your name and business experience out there,

only if you post the information.

� Able to join groups and network within them to the 2nd degree of connection. To work beyond the 2nd degree, find someone who is linked on the 1st degree and ask for a introduction or invite them to a Group you belong.

� Link to your Business Profile.

� Paid Personal Profile (click the link to review paid options)

� There are currently four profile options with increasing ways to connect, including Free.

� If you’re a recruiter or “dialing for dollars” a Paid Profile will provide more connection details.

Check out some possibilities and a bench mark for what your personal profile could share with other digital networkers. Click the link for details.

Linkedin.com Groups2. Groups

� What’s a Group?

Like minded individuals that want to share:news, events, information polls, jobs

� Personal Profiles (you), join Groups and why?

� Share the latest news that relates to the reason your group was formed and would be of interest “underlining” your on top of your business game.

� Announce your Group’s events or related events your participants might want to attend.

� Learn about job openings to refer possible candidates.

� Check out Chattanoogans.

Linkedin.com Groups3. Business Profile

� What’s included:� Business summary.

� Your staff that have Personal Profiles.

� List your products or services.

� Insights highlight Business Profile activities.

� Business Profiles, what can be done:� Employees listing the business will automatically be listed.

� Everything (but Insights) can be entered by the Business Profile “administrator.”

Linkedin.com Other Power up for other ways to integrate business connections:

� Make sure you integrate other social media: Twitter.

Contact us for moreTo learn more “how to” for Linkedin, other social media coaching and

business tips consider participating in an Idea Factory, a Jelly! Chattanooga event.

For more Linkedin tips and User Guides.

Check out:

633 Chestnut Street, Suite 600

Chattanooga, TN 37450

423-266-6388