LinkedIn Strategies for Intermediates
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Transcript of LinkedIn Strategies for Intermediates
LinkedIn Strategies for Intermediates
mcdougall & duval advertising | BankFive
Director of Social Mediaat McDougall & Duval Advertising
Amesbury, MA
Carie Schelfhaudt
mcdougall & duval advertising | BankFive
Above is an example of a Facebook Home Page, which automatically defaults to the News Feed.
LinkedIn Home Page
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Main Components of LinkedIn
• Profile
• Contacts
• Groups
• Jobs
• Inbox
• Companies
• News
LinkedIn Home Page
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Enhance Your LinkedIn Profile
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Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, connections and Twitter handle.
LinkedIn Profile
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Make sure your LinkedIn profile is complete with at least the following:
• Profile picture
• Summary of yourself
• Industry and postal code
• Current position with description
• Two or more past positions
• Your education
• A minimum of 5 skills
• At least 50 contacts/connections
LinkedIn Profile
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Why complete your LinkedIn profile?
• Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn search results
For example:
• If you listed “Residential Mortgages” as a skill, a potential client may come across your profile when they perform an advanced search on those keywords
LinkedIn Profile
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Link your LinkedIn profile to Twitter:
• Go to Profile Edit Profile
• Click “Add Twitter Account” and follow the steps to authorize LinkedIn
• Options include:
• Display Twitter account on your LinkedIn profile
• Share only tweets that contain #in (#li also works) in your LinkedIn status
• Show rich link display where possible (picture, page title, and short description)
LinkedIn Profile
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Enhance your LinkedIn profile by adding sections/modules:
• Certifications
• Awards
• Languages
• Legal Updates
• Real Estate Pro
How? Go to your LinkedIn Profile
LinkedIn Profile
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Request recommendations
• Colleagues, clients, managers and employees can endorse each other’s work by requesting and receiving LinkedIn recommendations
• Get recommendations for past and current positions
• Review recommendations received
• Make recommendations
• Request recommendations for past and current positions
How? Go to LinkedIn Profile Recommendations
LinkedIn Profile
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LinkedIn Contacts
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People you may know
• LinkedIn’s algorithm determines people you may know based on their relationship to your connections
• Use this “People You May Know” feature to broaden your connections
• degree connections – people you have already connected with on LinkedIn
• degree connections – people that are DIRECTLY linked to your 1st degree connections
• degree connections – people that are friends of friends of your connections
• connections – people who are members of groups that you are a member of
LinkedIn Contacts
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See who’s viewed your profile by clicking the link in the bottom right corner of the Home page.
Who’s viewed your profile
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Regularly scan the news feed on your Home page. Your news feed will regularly display your connections’ new
connections.
Search news feed for connections
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LinkedIn Status Updates
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Use status updates to establish yourself as a subject matter expert (SME)
• Frequently post status updates that will appear on the Home Page feed of your connections
• Posting status updates will increase your engagement and top-of-mind awareness
• Status updates should be professional and/or industry-related (unlike Facebook updates)
• Share links, events, topics and statistics
Use status updates to post job openings
LinkedIn Status Updates
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Follow LinkedIn company pages for content:
• Just like people, you can follow companies, except they cannot follow you back
• Simply search for a company in the search box and click “Follow”
• You’ll automatically be connected to the company and receive updates in your news feed
• These updates can be used in new business strategies or “shared” by your personal account
LinkedIn Company Profiles
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LinkedIn Groups
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LinkedIn Groups
• Currently more than 1.3 mil. groups on LinkedIn
• Some are open to the public; others require authentication
LinkedIn Groups are places where professionals can
• Share industry-related contest
• Ask for advice
• Network with others
• Post jobs
• Promote upcoming events
Note: Groups should not be confused with company pages (see next section)
LinkedIn Groups
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How to find a group that interests you • “Groups” “Groups You May Like” to find groups suggested for you
• “Groups” “Group Directory” to search for groups based on your interests
Group Examples:
• NEFMA (New England Financial Marketing Association)
• Professional Mortgage Originators
• Wholesale Mortgage Banking Network
• Boston Banking and Financial Services Professionals
• University of New Hampshire Alumni Association
LinkedIn Groups
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At any time, you can go to Groups Your Groups to see a list of all of the LinkedIn groups you currently belong to.
LinkedIn Groups
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Above is an example of a group page on LinkedIn for NEFMA. The group is currently in discussion over the
most recent NEFMA conference, as well as the dos and don’ts of creating videos.
LinkedIn Groups
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Interacting in Groups • Discussions
• Polls
• Members
• Promotions
• Jobs
• Search
How? Go to your LinkedIn Group
LinkedIn Groups
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Q & A
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Start now!
• Determine when you have time during your week to post rich content
• Create a list of trusted blogs for post content and send them to your RSS feed
• Determine your desired ROI/why this will be important to your company
• Decide how you will measure and manage your results
Start Now!
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Thank You!
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