LinkedIn Social Selling Breakfast - Sydney - 15th May 2014
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Transcript of LinkedIn Social Selling Breakfast - Sydney - 15th May 2014
![Page 1: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/1.jpg)
Social Selling BreakfastMay 15th, 2014
David Watson Dimity MacDiarmidAccount Executive Product Consultant
LinkedIn Sales Solutions LinkedIn Sales Solutions
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![Page 3: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/3.jpg)
Members Worldwide
+2 newMembers Per Second
180M+Monthly Unique Visitors
300M+
LinkedIn: Worlds largest professional network
North America: 100M+
Latin America and Caribbean:
20M+
Europe, Middle East and Africa:
50M+Asia Pacific:
50M+Australia: 5M+
![Page 4: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/4.jpg)
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The world and buyers have changed
97% 75% 57% Of the time cold calls do not work
B2B purchases influencedby social
Of the buying processis complete before
sales rep involvement
Sources: CEB, Connect & Sell, IBM Buyers Preference Study
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6
Do you know who your decision maker is?
The average B2B opportunity has 5.4 decision makers involved
Corporate Executive Board
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Social selling leverages
your professional brand to fill your pipeline
with the right people, insights,
and relationships.
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HowHow do I get
a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatWhat to
talk about?
WhoWho are the Right People?
Connections Profiles4 5
1 2 3
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HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatTo talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
![Page 10: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/10.jpg)
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatTo talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
![Page 11: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/11.jpg)
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatDo I talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
Your network is valuable
![Page 12: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/12.jpg)
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatDo I talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
Your network is valuable
![Page 13: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/13.jpg)
HowDo I get a warm intro?
+300Mmembers
+2Bmember updates
per week
Billionsconnections
5 Core Competencies of Social Selling
WhatDo I talk about?
WhoAre the right people?
Connections Profiles4 5
1 2 3
Would you do business with you?
![Page 14: LinkedIn Social Selling Breakfast - Sydney - 15th May 2014](https://reader033.fdocuments.us/reader033/viewer/2022042607/5585e463d8b42ab1518b51fb/html5/thumbnails/14.jpg)
Who would you buy from?
Does your profile look like this? Or this?
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