LinkedIn Small Business Intro
1
1 Preface LinkedIn is a social media site that many business professionals and companies disregard due to its complexities. The truth is, I am constantly learning more about LinkedIn each day because of the vast amount of features that it has to offer. In my opinion, LinkedIn is the most important social networking site for both individuals and businesses alike. This manual will explain why it is essential to your business and profession, how to optimize your experience on LinkedIn, and provide stepbystep instructions to do so. LinkedIn Manual Facebook, Twitter, Tumblr: you’ve certainly heard of these social media platforms. So what is it that separates LinkedIn from the rest and why should you invest your valuable time into this website? I’ll answer these questions and more in this online LinkedIn Manual. Before we get to the why, let’s begin with the what: what is LinkedIn? What is LinkedIn? LinkedIn is a social networking site for business professionals. It was launched in 2003 and is currently the #1 social networking site for business professionals with over 250 million members as of this writing. LinkedIn helps professionals find and share opportunities with individuals in their field. It is also a tool that recruiters use in the job market. According to the 2013 Jobvite Social Recruiting Survey, 94% of recruiters today use social media in their search for employees. Not to mention that executives from every Fortune 500 Company are registered on LinkedIn. Its Company Pages feature is also a significant tool for companies showcasing their products and services. If you are to be taken seriously as a professional, today’s most pertinent professional platform is LinkedIn. Why should you join? People who can gain from LinkedIn are business owners, entrepreneurs, industry professionals, companies, or motivated individuals. But why and how will it benefit you? To begin, LinkedIn allows you to develop a professional profile – almost like having your own website. Just like a resume, your profile explains your experience, capabilities, and establishes you as a credible and authoritative person in your field. However, what separates this from a paper resume is that LinkedIn makes you searchable on the Internet, spotlighting your credentials to millions of employers, colleagues, and potential collaborators. The difference between LinkedIn and Google is that LinkedIn gives you control over what people can see in the search.
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Transcript of LinkedIn Small Business Intro
1
Preface
LinkedIn is a social media site that many business professionals and companies disregard due to its complexities. The truth is, I am constantly learning more about LinkedIn each day because of the vast amount of features that it has to offer. In my
opinion, LinkedIn is the most important social networking site for both individuals and businesses alike. This manual will explain why it is essential to your business and profession, how to optimize your experience on LinkedIn, and provide step-‐by-‐step
instructions to do so.
LinkedIn Manual Facebook, Twitter, Tumblr: you’ve certainly heard of these social media platforms. So what is it that separates LinkedIn from the rest and why should you invest your valuable time into this website? I’ll answer these questions and more in this online LinkedIn Manual. Before we get to the why, let’s begin with the what: what is LinkedIn? What is LinkedIn? LinkedIn is a social networking site for business professionals. It was launched in 2003 and is currently the #1 social networking site for business professionals with over 250 million members as of this writing. LinkedIn helps professionals find and share opportunities with individuals in their field. It is also a tool that recruiters use in the job market. According to the 2013 Jobvite Social Recruiting Survey, 94% of recruiters today use social media in their search for employees. Not to mention that executives from every Fortune 500 Company are registered on LinkedIn. Its Company Pages feature is also a significant tool for companies showcasing their products and services. If you are to be taken seriously as a professional, today’s most pertinent professional platform is LinkedIn. Why should you join? People who can gain from LinkedIn are business owners, entrepreneurs, industry professionals, companies, or motivated individuals. But why and how will it benefit you? To begin, LinkedIn allows you to develop a professional profile – almost like having your own website. Just like a resume, your profile explains your experience, capabilities, and establishes you as a credible and authoritative person in your field. However, what separates this from a paper resume is that LinkedIn makes you searchable on the Internet, spotlighting your credentials to millions of employers, colleagues, and potential collaborators. The difference between LinkedIn and Google is that LinkedIn gives you control over what people can see in the search.
