LinkedIn Slideshare

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1 www.freshnetworks.com The growth, current use and future direction of LinkedIn Stats and facts FreshNetworks report: August 2011 @FreshNetworks
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A new report from social media agency FreshNetworks looking at the growth, current use and future direction of LinkedIn

Transcript of LinkedIn Slideshare

Page 1: LinkedIn Slideshare

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www.freshnetworks.com

The growth, current use and

future direction of LinkedIn

Stats and facts

FreshNetworks report: August 2011

@FreshNetworks

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The growth of LinkedIn

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LinkedIn: Eight years since launchN

um

ber o

f users in M

illions

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Membership growth

Image source: LinkedIn

Overall, global memberships - free and paid for – on LinkedIn grew to

115.8 million in the second quarter of this year, up 61% on 2010. By Q1

2011, user numbers were beyond the 100 million mark.

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Membership demographic

70% of LinkedIn users are

between 25-54 years old.

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Member connections

There are over 1.3 billion connections between members on LinkedIn.

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Member activity

Currently 17.8 million LinkedIn

users are members of groups

and 1.2 million post comments

to groups every week.

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Fastest growing markets (% increase)

Brazil 428%

Mexico 178%

India 76%

France 72%

*2010 year-on-year growth

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Predicted LinkedIn growth by end 2011

By looking at the growth figures for LinkedIn over the last three years

and then considering the increase in users between 1st January and

31st March we predict that:

LinkedIn will have 165 million users by the end of 2011.

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Revenue increase

LinkedIn has also recently announced a

revenue increase of 120% - up year on year

to $121m (£74m) in the three months to

June.

Profit was also up to $4.5m (£2.8m),

compared to $4.3m (£2.6m) in the previous

year.

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Brands and businesses on

LinkedIn.

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Company pages

There are now over 2 million company pages on LinkedIn and almost 80

million job transitions have been tracked across the network.

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Top companies on LinkedIn

Top 10 followed companies on

LinkedIn:

• IBM

• Hewlett Packard

• Accenture

• Microsoft

• Oracle

• Deloitte

• PwC

• Cisco

• Apple

• Google

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Most followed & most employees

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Ratio employees to followers

On average, each company has 2.5

followers for each employee on

the site.

However, there are a couple of

standout performers:

• Apple has 6 followers .

• Google has 8 followers.

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Size of companies on LinkedIn

• Largest companies (with 10,000+ employees) account for only 0.007%

of company pages on the site.

• Over three quarters of the organisations on LinkedIn are SME’s - 51%

of which have between 1-10 employees and 27% have 11-50

employees.

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Download the full report

How and why are brands using LinkedIn?

The growth, current use and future direction of LinkedIn

http://bit.ly/qNDa5b

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Top companies on LinkedIn

© 2011