LinkedIn Recruiting Solutions “tagline” · Developing a Reputation: Building a strong online...
Transcript of LinkedIn Recruiting Solutions “tagline” · Developing a Reputation: Building a strong online...
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©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
Talent Solutions
Tips for Social Selling Professionals
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What is Social Selling?
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Leveraging your social brand to fill
your pipeline with the right people,
insights and relationships.
Social Selling Defined:
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Developing a Reputation: Building a strong online reputation that
showcases your experience and increases your credibility
Gathering Intelligence: Researching social information to prepare
for sales conversations
Building your Network: Developing relationships with people who
can share information and provide referrals
Offering Insights: Providing meaningful insights that earn
opportunities to engage with and influence contacts
What is Social Selling?
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Where are you on the social selling spectrum?
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• Weak Online REPUTATION
• NOT Gathering INTELLIGENCE
• Reactively Building NETWORK
• NOT Contributing INSIGHTS
• NOT Using Social Selling SOLUTIONS
“Laggards”
“Tip-Toers”
“Leaders”
Low
High
• Strong Online REPUTATION
• Gathering INTELLIGENCE
• Proactively Building NETWORK
• Contributing INSIGHTS
• Using Social Selling SOLUTIONS
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4 Steps to Becoming a Social
Selling Expert
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Developing a Reputation: Building a strong online
reputation that showcases your experience and increases
your credibility
Gathering Intelligence: Researching social information
to prepare for sales conversations
Building your Network: Developing relationships with
people who can share information and provide referrals
Offering Insights: Providing meaningful insights that earn
opportunities to engage with and influence contacts
1. Build Your PROFILE
3. Gather INTELLIGENCE
2. Develop Your NETWORK
4. Contribute INSIGHTS
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1. Build a Strong Professional Profile Add a photo, experience and skills that showcase the brand of YOU
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2. Proactively Develop Your Network Build trusted relationships who can support your professional objectives
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3. Gather Intelligence Be prepared for every interaction by researching contacts and companies
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4. Contribute Insights Share ideas through status updates, and participate in groups
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