to Use LinkedIn

Guy Kawasaki’s

10 Ways

Add connections to increase the probability of being seen.

1. Increase your visibility

2. Improve your connectability.

Show all your affiliations in your profile - your past

companies, educational institutions, and activities.

3. Improve your Google PageRank.

Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.

4. Enhanceyour search engine results.

Promote your blog/website by including links to them in your

LinkedIn profile.

5. Perform blind, “reverse,” and

Check references for a potential boss or company

you are interviewing at.

company reference checks.

6. Increase the relevancy of your job

search.Use advanced search to

find where people with experience like yours

work. Search using keywords relevant to

your field.

7. Makeyour interview go smoother.

Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.

8. Gaugethe health of the company.

Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.

9. Gaugethe health of the industry.Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.

10. Track startups.

Find out who is doing new startups by

searching for “stealth” or “new startup.” Sort by degrees to see people

closest to you first.

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to Use LinkedIn

Guy Kawasaki’s

10 Ways