Welcome to the Introduction to

LinkedInworkshop

Workshop Objectives1) Learn more about what the LinkedIn website

is, and how it can help you with both your job search and general career development.

2) Learn more about how to use LinkedIn to build and maintain a larger and more effective personal network.

3) Join LinkedIn and start building a Profile page.4) If possible, make at least one invitation to

someone to “Connect” and join your network.5) Learn how to start to manage various Account

and Privacy Settings.

Workshop Introductions1) Please tell us your name, and what kind of

work you are currently trying to find?2) What do you already know about LinkedIn?3) What are your primary interests, questions,

concerns, and/or worries about having a Profile Page on LinkedIn?

4) What do you most want to learn or accomplish today?

Did you know… LinkedIn was launched in 2003.As of May 2015 there are 347 million users, with an average growth rate of 2 “new” users per second.

Primary purpose of LinkedIn is to allow users to create a professional on-line

Profileto build their personal network, join career

development groups, and establish

Connections with each other.

Why use LinkedIn?

• Allows you to find people, jobs, companies, groups, and potential employment opportunities easily and quickly.

• Employers are increasingly using LinkedIn to list jobs and search for potential candidates, and it ensures a Google search provides them with what you want them to know.

• Job seekers can review the profiles of hiring managers and potentially discover which of their connections might be able to introduce and recommend them.

• Users can support, endorse and recommend each other for skills, competencies and knowledge. “Recommendations” are important when potential employers review your Profile.

BUILDING AND MAINTAINING YOUR NETWORK“BEST PRACTICES”

• There are various methods available for communicating with other LinkedIn members – try them all

• Send messages to Connections, Groups and Contacts• Invitations, Recommendations, Endorsements, and

Introductions• Using the “People You May Know” feature• Controlling your Connections and how to go about

searching and utilizing someone else’s

ELEMENTS OF A GOOD PROFILE

Industry you work in and Postal Code, current situation with potential value proposition, a welcoming Profile

Photo, a clear and personally compelling Summary, an indication of two or more previous employment situations, full description of Education and Training, at least five Skills

listed, 50+ Connections, discussion of any volunteer experience (including accomplishments and learning

outcomes), work related samples, evidence of competency in any area, documents, or projects you are proud to

display.

POSSIBLY THE MOST IMPORTANT THING IS THE PHOTO… FIND AND UPLOAD A PROFESSIONAL

IMAGE AS SOON AS POSSIBLE.* YOUR PROFILE IS 14X MORE LIKELY TO BE

VIEWED IF THERE IS A PHOTO* DIGITAL MARKETING STATS AND STRATEGY 2015

To join LinkedIn1) Google “LinkedIn Canada”

2) Click on “Join Now”3) Begin building your Profile

HOW TO MANAGE YOUR ACCOUNT AND PRIVACY SETTINGS:

1) Move the cursor over your LinkedIn photo in the top right corner of your PROFILE page and select Privacy & Settings

2) If prompted to do so, sign in to your Account again3) Investigate all the options available using the panel of choices on the

left side of the screen:

- Profile- Communications- Groups, Companies. and Applications- Account

THE INFORMATION PANELTHIS IS WHAT’S AVAILABLE:

Sign up, Help Center, About Press, Blog, Developers, Careers, Advertising, Talent Solutions, Sales Solutions, Small Business, Mobile, Language, Slide Share, LinkedIn Updates, LinkedIn Influencers, LinkedIn Jobs, Directories, Members, Jobs, Pulse , Companies, Groups, Universities, Titles, LinkedIn User Agreement, Privacy Policy, Community Guidelines, Cookie Policy, Copyright Policy, Guest Controls

CHECK OUT “HELP CENTER”Then “PULSE”, “COMPANIES”, & “GROUPS”

ASSIGNMENT

1) Find and examine at least 5 LinkedIn Profiles you like.2) What is it you liked best about each person’s Profile?3) In your opinion, how effective was their Branding Headline and

Summary section? What did you like or dislike about their Summary?4) What might you do differently from what they have done?5) Invite at least one person you know, or might want to get to know, to

become a Connection.