LINKEDIN POLICY PRIMERSUMMARY OF TERMS OF THE USER

AGREEMENT AND POLICIES

NET303 - Anna Dobos 17570163

Considering joining LinkedIn?

By signing up you accept LinkedIn`s- User Agreement, - Privacy Policy, - Copyright Policy and- Cookie Policy

and number of other policies.

HAVE YOU EVER READ THE USER AGREEMENT AND/OR POLICIES?Individual interest Business interestPROSInformation is powerClarity about privacy, data collection, freedom of expression vs censorship, copyright issues and ownership of information posted)CONSTakes long time to read and understand text in legaleseNo negotiation power, the only choice is not to use the services

For-profit organisations have spent millions of $ to develop an application. They can determine the terms of use freely, however:Claim wanting to "change the world"- "Fake ethics" - business interest override ethical considerations and fairnessFull T&C are often dispersed over numerous documents, real terms camuflagedCarefully crafted vague and ambigous terms and policies allow the broadest interpretation

I B

USER AGREEMENTIS A LEGALLY BINDING AGREEMENT - the

terms are enforceableit applies to both - members and visitorsthe term "Agreement" includes UA and

Privacy Policy, in addition other rules applicable to certain features, the latter will only be displayed when using those features - blank check given to LinkedIn in advance

users are required to keep up with the changes

LinkedIn`s guarantees under User Agreement - guarantees nothingNot required to notify about any changesMinimal user protection through individual

settings, otherwise other information is public

Not required to publish content, can remove content without prior notice

May change , limit or suspend entirely services and accounts

Not responsible for contentNot responsible for storing informationNo warranty and express exclusion of liability

LinkedIn`s rights under User Agreement "...non-exclusive license: A worldwide,

transferable and sublicensable right to use, copy, modify, distribute, publish, and process, information and content ... without any further consent, notice and/or compensation to you or others" (Clause 3.1)

may change or modify contentno duty to notify users or can do it in general

manneruse and store any information provided by

membersterminate services any time, however a

number of terms survives termination and continues bind the users

Privacy PolicyGoverns what information is collected, how is it stored and what is it used for

"One of our core values is to make decisions based on the best long-term interests of ourmembers ..." "Members first" - as long as they serve our purposes as long as they comply with the terms and policies (LinkedIn, 2014, p. 21.)

Compulsory vs optional information(Real) name, email address , mobile number

and password is required to open an accountOther information, such as location,

qualifications, employment history, payment details are optional

Users decide how much information they provide about themselves, however the more information they provide the higher their ranking and visibility will be

Once posted, it becomes public and members in fact have no control over how is it used by the company or anyone else.

LinkedIn is watching you all the time!Rule: every piece of information is valuable, therefore personal, behavioral and technical data is collected and stored indefinitely.- Customer behaviour is constantly monitored and analysed - 360 degree surveillance (frequency of visits, activities, searches, posts, groups, contacts, ads)- Data collected includes address book and other contacts, calentar entries- Information is shared with third parties, LinkedIn also receives information from third parties

Technical information (cookies and beacons)- Regulated by Privaty Policy and Cookie Policy- Accepting the use of both persistent and session cookies and other technologies is compulsory- Information collected includes log files, IP addresses, ISP details and information about devices- the list of tracking methods is not exhaustive, members authorise LinkedIn to collect any type of information in any way that may becomes available in the future.

How information is usedCollecting information for you about you...

Information can be used for authentification and security purposes, or improving services

BUT, it is mostly not about you!Data mining = more $$$.

Information is shared with affiliates and third partiesReal concern: while users MUST provide real information, they MUST agree that their data is processed by undisclosed service providers.

Copyright PolicyAlthough LinkedIn uses your content and guarantees no accuracy of the information- the user is responsible for any content posted on their website- copyright infringement may give rise to personal liability- the policy describes in detail the procedure to be followed in case of suspected copyright violation and also- how to report abuse/inappropriate content

So what? "To be, or not to be..."

on LinkedIn?

Costs vs benefits - How much is too much?

There is no doubt that LinkedIn is the most effective community for professionals and businessess.

It is worth to give up our freedom to rip the benefits?

Each of us must make his/her own decision.You can create an authentic profile and

network effectively without telling people EVERYTHING about yourself.

Don`t assume anyting - read the terms and policies yourself to realise the magnitude of

your decision to share information.

Thank you for your attention

I trust that this short presentation highlighted some important issues in relation to privacy, copyright and other topics that you will consider when signing up to LinkedIn.

Reference ListLinkedIn. (2014). Annual Report. Retrieved from http://investors.linkedin.com/annuals.cfmLinkedin.(2015). Quarterly earnings. Retrieved from http://investors.linkedin.com/results.cfmLinkedin. (2014). Cookie Policy. Retrieved from https://www.linkedin.com/legal/cookie-policy?trk=hb_ft_cookieLinkedin. (2014). Copyright Policy. Retrieved from https://www.linkedin.com/legal/copyright-policy?trk=hb_ft_copy

Reference List cont.Linkedin. (2014). Privacy Policy. Retrieved from https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_privLinkedin. (2014). User Agreement. Retrieved from https://www.linkedin.com/legal/user-agreement?trk=hb_ft_userag