The Proof is in the ROI: LinkedIn Marketing Insights from the Pros
LinkedIn Marketing ROI - What You Can Expect
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Transcript of LinkedIn Marketing ROI - What You Can Expect
Linkedin.com/in/[email protected] @GetLinkedInHelp
ROI of GetLinkedInHelp.com’s Done-For-You Profile Makeovers
and Our Profile Makeover Training for Sales Teams
Linkedin.com/in/[email protected] @GetLinkedInHelp
Our Done-For-You Profile Makeovers and Our Profile Makeover Training Program Helps Sales and Marketing Overcome One of Their Biggest Obstacles to Getting More Sales Opportunities on LinkedIn….
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While Helping Our Clients Communicate Their Value – We Differentiate Them:
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Because Our Clients Are Communicating Value on Their Profiles, They Are Getting Results Like…. (Notice the Connection Conversion)
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Ian Aguilar (Schneider’s New Business Development Manager) goes from 30 in the social selling index to 80 and more importantly his connection conversions have increased by 400%!
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More Results of Our LinkedIn Profile Makeovers….
Managed service provider (Single Point of Contact) attracts a large real estate management firm that has ignored previous communications
Wizard Media gains a $36,000 a year opportunity A collections law firm gains a client and 3 accounts after profile
makeover WebAttract gains more requests for company data sheets and
more downloads of ebooks and other corporate assets The CMO Team is attracting multi-million dollar printing firms with
a renewed LinkedIn presence and strategy
**** Your LinkedIn profile is your foundation – If you’re not communicating your value it will affect your connection conversion. It will affect your response rate. It will affect the whole LinkedIn program
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ROI of GetLinkedInHelp.com’s
LinkedIn Strategy Program
Linkedin.com/in/kristinajaramillo@[email protected]
The Non-Client LinkedIn Marketing Results Sales and Marketing Are Getting – As Told in Our Recent SurveyGetting leads and opps but with the wrong peopleI have connections but no leads or oppsI am getting some leads but not many and not consistently. I am regularly generating leads and opportunities using LinkedIn
Look at the difference – sales and marketing must be engaging wrong!!!
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Strategy is the Biggest Difference Between a Sales
and Marketing Leader Who Is Just Getting Connections and
Brand Awareness and One Who is Regularly Generating
Demand and Sales Opportunities!
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LinkedIn and Content Strategy Helps Messages That Matter Gain Clients Like Membrain, Cubewise, Rocket Software and Many Others
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Results an Explainer Video Firm Gained After Getting a New LinkedIn & Content Strategy….
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ROI of GetLinkedInHelp.com’s Managed LinkedIn Services
Program
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Because our programs are strategy-focused and goal based and are not
focused on “activity” but on the “value of the relationships” that are being formed,
we cannot provide specific metrics for your program at this time.
But, we can let you know the value that other clients are
receiving…..
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Return on Strategic Expansion of Personal NetworksOur client’s individual
networks typically expand at a rate of 200 targeted, relevant connections per month.
Each new connection we make, increases the number of people who are potentially exposed to your messages and exponentially increases the number of potential prospects and partners you have access to – and the number of sales opportunities that can become available to you.
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Return on Time:• Since we have already worked in a
number of professional service firm, software and technology industries, we already have a database of prospects to connect with. This will cut out waste and time as our databases are kept up to date.
• We also have the LinkedIn marketing experience so by using us to build your foundation you will accelerate results. Our clients have found that by using our managed services they have decreased the sales cycle time while increasing the sales ready volume.
• Our clients sales teams are freeing themselves from mundane LinkedIn tasks so they can maximize their sales conversion percentage.
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Return on Access to Hard to Reach Key Influencers and Decision Makers Our SCM automation software
client had a great track record with the US military but was unknown in the private sector. Their sales team was finding it difficult to open doors with high level supply chain executives.
We were able to make connections and have our client engage with key decision makers and influencers at Nestle, Disney Store, Apple, Walmart, Kimberly-Clark, Staples, Starbucks and more. And, we’re talking about Directors and VPs.
Linkedin.com/in/kristinajaramillo@[email protected]
Return on Community – A Pool of Prospects and Sales Opportunities for Sales Teams to Fish and Nurture
Sales and marketing data technology company builds a community filled with Fortune 1000 sales and marketing leaders!
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Return on Community – A Pool of Prospects and Sales Opportunities for Sales Teams to Fish and Nurture
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Return on Relationships….
More than just keeping the conversation levels high and the content flowing – more than just providing you with leads that go nowhere– we help our clients build profitable, one-on-one relationships with their buyers at targeted accounts. We focus on prospect development!
Linkedin.com/in/kristinajaramillo@[email protected]
Return on Relationships….• Positioning and messaging firm is in sales conversations with
SAS, Emerson Network Power and other tech companies
• Lindenberger Group is attracting HR prospects throughout the US and abroad
• Partners in Performance is having ongoing sales conversations with sales leaders at First Data and Oracle
• Tao Leadership Development is building relationships with organizations like USAA for its new leadership presence and communication training
• Kubica Laforest Consulting is filling their schedules with calls with Fortune 500 companies like Adobe
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Return on Relationships….Here Are Some of the Companies Our Clients Are Building Relationships With… This is Our Real Value!
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Return on Revenues….
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In short, our managed LinkedIn programs help you….
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Social Media Reach Without Engagement That Leads to Revenue Means Nothing…. And When You Have a Complex Sale the Engagement Comes in the Form of Value-Added Relationships.
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We Are One of the Only LinkedIn Marketing Firms That Focus on Relationships and Prospect Development Rather Thank Leads That Go Nowhere!
Having 10, 20, 30, 50, 60+ leads per week is no good if the leads don’t convert!