LinkedIn Made Easy 7 Steps to a Dynamic LinkedIn Experience

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Transcript of LinkedIn Made Easy 7 Steps to a Dynamic LinkedIn Experience

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LinkedIn Made Easy 7 Steps to a Dynamic LinkedIn Experience Slide 2 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy 2 Slide 3 3 Slide 4 Poll How Proficient are you on LinkedIn?: Whats LinkedIn? I dont have a profile. I have a profile but not sure what to do with it. Ive been using LinkedIn for a long time but not making money with it yet. Id consider myself very proficient 4 Slide 5 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Are My Prospects Even On LinkedIn? 5 Slide 6 One out of every three professionals on the planet is on LinkedIn - making LinkedIn is the more effective social network for delivering B2B content. According to LinkedIns eBook The Sophisticated Marketers Guide to LinkedIn B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 7 More than 300 million members in the world 100+ Million members in the US 7 Slide 8 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy 8 Slide 9 LinkedIn Users Average Years of Experience 15 yrs. Average Age 41 yrs. 49% are Decision- makers 106K Income 9 Slide 10 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy 10 Do you know exactly who your audience is? (You can have more than one but make sure they are defined) Who are they? What gender? What age? What race? What economic classification / income bracket? What do they like? How do they spend their free time? What is their Point of Pain? Slide 11 of Marketers rate LinkedIn as effective for generating leads 93% Slide 12 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Poll How many of you can directly attribute a sale to your presence on LinkedIn? 12 Slide 13 Thanks to your work with us I have gone from about 20 to 80+ views a week, received 5 hot leads this week and had someone email me today about purchasing a crane. Elena Petrunina BSL Group Slide 14 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy LinkedIn - A Better Way To Get Found Don't Just Say It Prove It Skipping the Connection Hoops Letting LinkedIn Do The Work For You Keep Track And Keep In Touch Get Published And Get Publicity Showcase Your Company But wait theres more! Slide 15 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy A prospect is someone in a company, business, industry or organization who you find (or attract) that has a need for your product or service, is aware of that need, and has the desire and ability to purchase it. Slide 16 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy 16 Slide 17 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Bad Profile or No Profile? 17 Slide 18 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Create a Unified Brand 18 Slide 19 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy New Profile Banner for Premium Accounts 19 Slide 20 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Use a Template 20 Slide 21 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Like Google, your profile must be optimized if you want to be found Check members profiles for their keywords and skills 21 Slide 22 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy New Keyword Search for Premium Accounts 22 Slide 23 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Are you Findable? 23 My keywords My Industry Job Title Offers Services Ideal Client Competition Optimize Your Header Optimize Your Content Optimize Your Interests Slide 24 Whos Viewed Your Profile Slide 25 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy LinkedIn Personal Profile URL Websites Customize You URLs Slide 26 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Media Endorsement Mashable Slide 27 Examples of Your Work TV / YouTube Interviews Podcasts Slideshare Presentations Screenshots of Print/PR Images of Degrees Pics with you & Influencers Media Slide 28 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Really Famous??? 28 Slide 29 Claim your Skillset Dont turn off notifications Endorse others Thank Endorsers Use to Engage Endorsements Slide 30 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Do (At Least)These 3 Things! Make a List Of Keywords Create an Awesome Headline Add Media to Your Profile 30 Slide 31 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Poll How Many Connections Do You have? Less than 100 100 - 500 500 - 1000 1000 - 5000 5000+ 31 Slide 32 You are only as visible and LinkedIn is only as usable as the size of your network. This tweet-worthy quote has been brought to you by @LinkedInExpert Slide 33 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy People You May Know Introductions Slide 34 Click on SEE MORE People You May Know Slide 35 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Poll Have You Ever Used LinkedIns Introduction Feature? Never Only once in awhile All the time! 35 Slide 36 Message Introducer first When granted permission, use Get Introduced tool Be polite and give them an out Introductions Slide 37 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Saved Searches Similar People Slide 38 Create an Advanced or Boolean Search Save Search Let LinkedIn send you LEADS Saved Searches Slide 39 Companies Youve Viewed People Youve Viewed Similar People Slide 40 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Do (At Least)These 3 Things! Connect to some People You May Know Get Introduced to a Prospect Create and Save a Search 40 Slide 41 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Best Uses for LinkedIns Contacts CRM Notes Reminders Tagging Messaging Campaigns Slide 42 Existing Contacts (unless Premium) Take Notes Slide 43 In Profile or InBox Set Reminders Slide 44 Segment your Contacts by Tags Up to 200 Tags Can use multiple Tags Private Tag Your Network Slide 45 Do You Have a Company Page? 45 Slide 46 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn first f Marketers rate LinkedIn as effective for generating leads 50% of companies acquired B2B leads through LinkedIn 65% Slide 47 @LinkedInExpert LinkedIn is the number one social network for driving traffic to corporate websites Slide 48 646 x 220 Pixels 2000 character description CTAs Keywords (Specialties) Website link CONTENT Company Pages Slide 49 974 x 330 Pixels 200 Character Description Content Get your URLs NOW Showcase Pages Slide 50 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Do (At Least)These 3 Things! Try our Contacts (notes and reminders) Apply for Publisher Create a Company Page 50 Slide 51 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Checklists Scheduling Delegation Slide 52 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Third Party Tools I Use All the Time: Oktopost Nimble eGrabber Account Researcher Slide 53 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy 53 Slide 54 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Sure theres the ROI of LinkedIn But whats the COI??? Loss of Income Loss of Prospects Loss of Credibility Blacklisted on LinkedIn Lose Your Profile Or 54 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 55 Slide 56 Stage One Increase your Visibility: Your LinkedIn Profile is Your Launchpad. Make sure that youve got an optimized and effective personal profile. In this first training series, youll learn how to create a more professional and search-friendly LinkedIn profile. From this foundation, you can help launch your career upward while helping to lift your business ahead of its competition. And you can add some pretty special features that those other earth dwellers just dont know about! 56 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 57 Stage Two Increase Engagement: Stage 2 training is all about getting the fuel you need to reach make the most of your LinkedIn experience while advancing your professional development and reaching your business objectives. That fuel is Connections! This training will cover all the best practices and steps you need in order to make sure that youre rocket is fueled with a growing network of relevant and mutually beneficial business connections. 57 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 58 Stage Three Increase Leads and Connections: Stage 3 training will talk about those special strategies you need to drive business success. You will be guided through all of LinkedIns features and tools you can use along with strategies and best practices for increasing your B2B marketing leads and growing your business. Even the best astronaut shouldnt do it alone so we have two more trainings for you. 58 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 59 Stage Four Increase Company Page Performance: Learn the latest on how to create a a better B2B Branded Company page to attract the business following you need. Optimize your content, engage your employees, clients and prospects and create dynamic links to your company website. Make sure that your light shines brighter than the other stars out there. 59 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 60 Stage Five Learn the Ins and Outs of LinkedIn Groups: Stage 5 training will show you all about LinkedIn Groups. From finding the best groups to join to making the most of your membership, learn how to groups can be a more dynamic part of your LinkedIn experience. Also gain insights on launching a LinkedIn Group that will help you grow your following and your business! 60 B2B LinkedIn Launchpad Training Series: LinkedIn Made Easy Slide 61 But wait.. The Platinum Version also contains 1 live Group Q&A webinar session with me each month for one year. In addition to the above, the Platinum Version provides you with free access to future LinkedIn