LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January...

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Copyright 2010 - David J. Lanners, MBA, PMP 1 www.leaderhelper.com www.leaderhelper.com LinkedIn Key to Higher Rankings. 2 http://www.youtube.com/watch?v=cL9Wu2kWwSY 3 rd Edition =11.0 million views (career impact) http://www.youtube.com/watch?v=6ILQrUrEWe8 4 th Edition = 1.7 million views (media trends) Intro: “Did You Know?” 3 4 LinkedIn KEY (to Higher Rankings) Keywords in fields highlighted in GREEN below influence your profile ranking. Title (Maximum 44 characters including spaces): Headline (Maximum 120 characters including spaces): Update: (Maximum 140 characters including spaces): (like a Tweet) Current: [Automatic from Current Position(s)] Past: [Automatic from Current Position(s)] Education: [Automatic from Current Position(s)] Recommendations: [Automatic Count] (3 minimum for complete profile) Connections: [Automatic Count] - (light color font if set to private) Websites: [Labels can be edited and the hyperlinks work] Summary: (Maximum 1,900 characters including spaces): Specialties: (Maximum 500 characters including spaces): Applications: (News, Personal Slide Presentations, etc.): Box – (Free storage for up to 40 downloadable 25 megabyte files) SlideShare – (Maximum three files displayed on LinkedIn) Experience (Positions may overlap) [Mo & Yr Start] to [Mo & Yr Finish]: Job Title (Description): (Maximum 100 characters including spaces): at Employer (Company): (Maximum 100 characters including spaces): Actions & Results: (Maximum 2,000 characters including spaces): Education (Enrollment may overlap) [Mo & Yr Start] to [Mo & Yr Finish]: School Name: (Select from Drop-Down Menu or Other): Degree Field of Study (Maximum 100 Characters including spaces): Additional Notes: (Maximum 970 Characters including spaces): Activities and Societies: (Maximum 500 Characters including spaces): Additional Information: Websites (Maximum Three Hyperlinks): Interests (Maximum 900 Characters including spaces): Groups & Associations (Maximum 920 Characters including spaces): Honors& Awards (Maximum 920 Characters including spaces): Contact Settings (Maximum 2,040 Characters including spaces): References: At least one makes all Keywords in that experience section count twice. 5 6

Transcript of LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January...

Page 1: LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. Craigslist.com

Copyright 2010 - David J. Lanners, MBA, PMP 1

www.leaderhelper.comwww.leaderhelper.com

LinkedInKey to Higher Rankings.

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http://www.youtube.com/watch?v=cL9Wu2kWwSY

3rd Edition =11.0 million views (career impact)

http://www.youtube.com/watch?v=6ILQrUrEWe8

4th Edition = 1.7 million views (media trends)

Intro: “Did You Know?”

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LinkedIn KEY (to Higher Rankings) Keywords in fields highlighted in GREEN below influence your profile ranking.

Title (Maximum 44 characters including spaces):

Headline (Maximum 120 characters including spaces):

Update: (Maximum 140 characters including spaces): (like a Tweet)

Current: [Automatic from Current Position(s)] Past: [Automatic from Current Position(s)] Education: [Automatic from Current Position(s)] Recommendations: [Automatic Count] (3 minimum for complete profile)

Connections: [Automatic Count] - (light color font if set to private) Websites: [Labels can be edited and the hyperlinks work]

Summary: (Maximum 1,900 characters including spaces):

Specialties: (Maximum 500 characters including spaces):

Applications: (News, Personal Slide Presentations, etc.): Box – (Free storage for up to 40 downloadable 25 megabyte files)

SlideShare – (Maximum three files displayed on LinkedIn)

Experience (Positions may overlap) [Mo & Yr Start] to [Mo & Yr Finish]:

Job Title (Description): (Maximum 100 characters including spaces):

at Employer (Company): (Maximum 100 characters including spaces):

Actions & Results: (Maximum 2,000 characters including spaces):

Education (Enrollment may overlap) [Mo & Yr Start] to [Mo & Yr Finish]:

School Name: (Select from Drop-Down Menu or Other):

Degree

Field of Study (Maximum 100 Characters including spaces):

Additional Notes: (Maximum 970 Characters including spaces):

Activities and Societies: (Maximum 500 Characters including spaces):

Additional Information:

Websites (Maximum Three Hyperlinks):

Interests (Maximum 900 Characters including spaces):

Groups & Associations (Maximum 920 Characters including spaces):

Honors& Awards (Maximum 920 Characters including spaces):

Contact Settings (Maximum 2,040 Characters including spaces):

References:

At least one makes all Keywords in that experience section count twice.

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Page 2: LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. Craigslist.com

Copyright 2010 - David J. Lanners, MBA, PMP 2

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* Avoid having multiple LinkedIn profiles.

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Copyright 2010 - David J. Lanners, MBA, PMP 3

Keyword Placement is CriticalTitle:Dennis O'Hagan, AHS, CDPE, I.R.E.S., SFR (35/40 characters)

Headline:Affordable Housing Specialist, Distressed Property Expert, International Real Estate, Short Sales & Foreclosure Resource (120/120 characters)

Specialties:Addison Real Estate Allen Real Estate Anna Real Estate Carrollton Real Estate Collin County Real Estate Coppell Real Estate Dallas Real Estate Denton County Real Estate Distressed Property Specialist Flower Mound Real Estate Frisco Real Estate Irving Real Estate Lewisville Real Estate Little Elm Real Estate McKinney Real Estate Murphy Real Estate North Dallas Real Estate Parker Real Estate Plano Real Estate Prosper Real Estate Richardson Real Estate The Colony Real Estate Wylie Real Estate (494/500 characters)

Groups & Associations:Active Rainer's - Dallas, TexasBest Practices for Telephone ProspectingCareerConnection - Dallas, Texas CareerDFW Board of Directors Certified Distressed Property ExpertsCollin County Association of Realtors (CCAR)Connect Realty.com – Dallas, TexasCouncil of Residential SpecialistsDFW - Midlevel Executive Group (MEG)Friends of Country Place Living (LinkedIn)Graduate Realtor Institute (GRI)International Real Estate Specialist (IRES)McKinney Chamber of CommerceNational Association of Realtors (NAR)RE/MAX Associates - (DFW Texas Area) RE/MAX in Portugal - (International Real Estate)RE/MAX Texas Real Estate ProfessionalsSalesBlogcast.com - (Sales Leadership)Texas Affordable Housing Specialist (AHS)Texas Association of Realtors (TAR)Texas Certified Distress Property Experts (CDPE)Texas Realtors Leadership Program (TRLP)The Linked CXO (Executive Networking)Women’s Council of Realtors (WCR) (919/920 characters)

Interests:.. Addison Real Estate.. Affordable Housing.. Allen Real Estate.. Anna Real Estate.. Carrollton Real Estate.. Career Counseling.. Collin County Real Estate.. Continuing Education.. Coppell Real Estate.. Dallas Real Estate.. Denton County Real Estate.. DFW Real Estate.. Distressed Real Estate.. Flower Mound Real Estate.. Frisco Real Estate.. International Real Estate.. Irving Real Estate.. Leadership Development.. Lewisville Real Estate.. LinkedIn Coaching.. LinkedIn Consulting.. LinkedIn Education.. LinkedIn Training.. Little Elm Real Estate.. Marketing & Sales.. McKinney Real Estate.. Murphy Real Estate.. National Real Estate.. North Dallas Real Estate.. Parker Real Estate.. Plano Real Estate.. Prosper Real Estate.. Real Estate Education.. Real Estate Training.. Richardson Real Estate.. Texas Real Estate.. The Colony Real Estate.. Wylie Real Estate (898/900 characters)

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Question

“Best” Answer

Page 4: LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. Craigslist.com

Copyright 2010 - David J. Lanners, MBA, PMP 4

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Page 5: LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. Craigslist.com

Copyright 2010 - David J. Lanners, MBA, PMP 5

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Page 6: LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. Craigslist.com

Copyright 2010 - David J. Lanners, MBA, PMP 6

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Posting Jobs Online - Price ComparisonEffective on February 28, 2010

Location: Dallas, Texas$ Cost /

Qualified Resume

Job Board Name List Price Comments

Dice $459.00 Career Hub for Technology Insiders ?

CareerBuilder.com $419.00 Largest Exposure and Screening Tools $175.50

HotJobs.com $369.00 Price: $189 to $369 based on Location ?

Monster.com $365.00 Price: $210 to $395 based on Location ?

LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33

CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. ?

Craigslist.com $25.00 Price: $0 to $75 based on Location ?

TweetMyJobs.com $19.99 Price for one day is only $1.99 ?

CareerDFW.org $0.00 Price: $0 (Maintained by Volunteers) $0.00

Feedback to David Lanners at: [email protected]

Page 7: LinkedIn Intro: “Did You Know?” · LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S. Craigslist.com

Copyright 2010 - David J. Lanners, MBA, PMP 7

37 www.leaderhelper.comwww.leaderhelper.com

LinkedInFour simple steps to a recommendation that can benefit both parties.

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LinkedIn Recommendationsthat can benefit both parties

1. Define the relationship between the parties

2. Identify the role of the one being endorsed

3. Year 1st hired,  more than once?,  attributes

4. Paste in a “spell‐checked” recommendation

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1) Define the relationship between the parties

Note: Compensation to the service provider might be a non‐financial business development opportunity in exchange for delivery of a value‐adding presentation to members of the receiving organization. 

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2) Identify a Role in an “Education” relationship   (or)

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2) Identify a Role in the “Colleague” group   (or)

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Copyright 2010 - David J. Lanners, MBA, PMP 8

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2) Identify a Role in the “Business Partner” group   (or)

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2) Identify a Role in “Service Provider” relationship and

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3) Show 1st year hired and Select up to Three Attributes

x

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x

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4)  Paste in a short “spell‐checked” recommendation*

Our organization brought Joseph Lanners in to coach senior and mid‐level executives on the art and science of recruiting at UTD.   We saw throughout his presentation and during our follow‐up discussion that Joseph is dedicated to helping others develop win‐win solutions.  The value that Joseph provided earned him a place on the list of those we can enthusiastically recommend to other executive groups.

Note: The recommender’s name along with a link to the recommender’s LinkedIn profile will automatically be added by LinkedIn to the bottom of the written recommendation.  *Avoid self‐promotion in recommendations.

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