LinkedIn for NGos
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Transcript of LinkedIn for NGos
Top 3 Tips For Nonprofits
Do you have a strategy for social media?
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What is LinkedIn?
300M+ Members across the globe
LinkedIn is the world’s largest professional network
22+ million members are “following” their favorite nonprofits on LinkedIn
6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters
26 million members in India
Over 1.5 lac volunteers in India
Top 5 cities Bangalore, Delhi, Mumbai, Chennai, Hyderabad, Pune
Which organizations do they support?
Strengthen Your
Professional Brand
Build
& Engage Your Network
Build Your
Organization’s Brand &
Leverage Your Networks
Top 3 Tips for Nonprofit Professionals
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Strengthen Your Professional Brand
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1
Include a Picture & Headline
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Showcase Your Professional Experience
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Promote Your Organization &
its Cause
Three easy steps to build your brand
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Make a strong first impression with a picture and a headline
Develop a headline as your professional tagline
Adding a photo makes your profile 7x more likely to be viewed
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Profile: Show the depth of your brand through your experience
Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization
Tell people where you’re coming from & what you’ve accomplished
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Profile: Use the Volunteering & Causes section to promote your organization3
Build and Engage Your Network
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1
Add Your Current
Contacts (>50!)
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Make New Connections
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Join the Right Groups
Build your network strategically
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Network: Add your current contacts as your foundational network1
You can easily upload your contacts or search for individuals
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Network: Make new connections to diversify your opportunities
How do you get from this
2
to this?
Redundant connectionsAccess to multiple
communities & sectors
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Industry Connectedness 1stDegree CXO Connections
Network: Get access to new communities by joining groups3
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Network: Get into the conversation by sharing and commenting on interesting content
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3
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Network: Search for professionals interested in your organization and volunteering3
1. Click on Advanced Search
2. Select what you’re looking for
3. See what pops up
4. Get even more specific to find the perfect matches
Build Your Organization’s Brand & Leverage Your Networks
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1
Create a Strong ‘Company’ Page
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Leverage Networks to Find Board Members and Volunteers
Build your online community – and use it wisely
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Encourage Supporters to
Spread the Word
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Company Page: A great nonprofit company page is inspiring, informative, alive1
Over 165k nonprofits have a company page on LinkedIn
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Company Page: First, add or claim your company page1
If you see someone has already created your company page and you’d like to become the admin of that page, email: [email protected]
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Company Page: Make it come alive by adding a logo, photos, and compelling content1
Be sure to add your logo so people can easily find & recognize your organization.
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Supporters: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2
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Talent: LinkedIn’s Volunteer Marketplace allows you to post your skilled volunteering and board opportunities in front of talented professionals
A marketing expert to enhance your digital marketing strategy
An HR expert to lead your board governance
committee
An architect to advise your future site expansion
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Talent: Not sure how to post a volunteer opportunity? We have resources to help! 3
Just visit nonprofits.linkedin.com to start!
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Talent: LinkedIn’s job matching tools will send your postings to the professionals with the right skills and experience for you3
Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature
Create a complete profile
Connect with at least 50 contacts, adding old and finding new
Are you ready?Here’s your checklist!
Find 2-3 relevant Groups to join. Pencil in weekly 15-minute blocks for sharing, liking and commenting
Create a dynamic company page
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Scope and post opportunities in the Volunteer Marketplace
Start searching your network for individuals interested in skills-based volunteering and board service
?
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How One Warm Coat Found Passionate Volunteers Across the U.S. with LinkedIn
Volunteer Marketplace
Challenge SolutionLinkedIn volunteer posts made it easy to target and screen qualified applicants all over the country, leading to 80+ candidates for board and volunteer positions.
ResultsThree new board members filling skill and experience gaps and two volunteer strategic planning consultants to facilitate board retreat
Building a geographically diverse network of supporters, volunteers, and board members
We believe that people want to help, but often don’t know how. LinkedIn makes it easy for us to tell talented and giving professionals where the need is in a simple and clear way that shows the value of what they have to offer. -Sherri Lewis Wood, National Founder & Chair, One Warm Coat