SOCIAL MEDIA

LINKEDIN

SOCIAL MEDIA FAQ

September 11, 2001

No Facebook

No LinkedIn

No Twitter

Facebook 750 million users

LinkedIn 120 million users

Twitter 100 million users

Google+ (Next Gen Site)

SOCIAL MEDIA FAQ

Facebook ~ #1 Job Search Board

LinkedIn ~ #1 Recruiting Tool

Twitter ~ 54,000 jobs tweeted in

24 hours and 1,840,000 jobs

tweeted in 30 days

Google+ ~ Fastest growing social

media site with 100 million

users and it still in Beta!

WHAT IS SOCIAL MEDIA

The media part of the term is about how we use various

mediums or technologies to create and maintain those

relationships, while building trust.

Social media is a new set of tools that allow us to

connect and build relationships. Social media is doing

what traditional mass media like telephones,

advertising and televisions used to do.

It seems disconnected to think that social media is

replacing traditional communication tools. Perhaps a

better way to consider the role of social media is its

ability to add to or supplement existing tools. Social

media is another method we can use to communicate

I STILL DON’T UNDERSTAND!!!

Think of regular media as a one-way

street where you can read a newspaper or

listen to a report on television, but you

have very limited ability to give your

thoughts on the matter.

Social media, on the other hand, is a two-

way street that gives you the ability to

communicate too.

HOW DOES THIS EFFECT HOW WE DO

BUSINESS?

The Power of Job Search Networking

In almost every job search tip column and book there is a section dedicated to networking, taking us back to the age old debated quip “it’s not what you know, it’s who know.”

Networking itself is not a revolutionary concept, but how people are networking and connecting is changing with next-generation job sites that combine job search and networking.

WHAT IS LINKEDIN?

LinkedIn is a social network principally

intended for businesses and used for

professional networking..

Founded in 2003 ~ 120 plus million users ~ 200 plus

countries ~ One million new member each week

Your profile is equivalent to your on-line resume only

more complete

LinkedIn is suit and tie whereas you can surf on

Facebook wearing shorts and sandals (or whatever).

YOUR NETWORK

SIGN UP TODAY

CREATE PROFILE

SKIP THIS STEP

Skip all of the steps on LinkedIn that urge you to invite, right now,

people to join your LinkedIn network. Why wait? … Because it is

advisable to finalize your profile to your entire satisfaction before you

offer it to the view of your entire professional universe.

CHOOSE YOUR PLAN

EDIT PROFILE

YOUR BLANK SLATE

YOUR OBJECTIVE

Fill out the form COMPLETELY. Yep, the little gauge that you’ll see on the

right of your profile does not lie. The more complete your profile, the more it

will stand out in the crowd. At this stage the curser shows 25%

PERSONALIZE YOUR LINKEDIN PICTURE

OPTIMIZE YOUR LINKEDIN TITLE

How? By using key words that will help your future

contacts find you more easily.

Career Coach | Talent Management | Innovation | HR

Business Partner | Employee Relations | Social Media |

Marketing

Cathleen Slone 500+ connections

SUMMARY

Situated right under your name and title, the summary is one of the

first things people will see about you on LinkedIn. The purpose of the

summary is to incite people to contact you.

ADD POSITION

EDUCATION

ADDITIONAL INFORMATION

PERSONAL INFORMATION

VANITY URL

LinkedIn will automatically assign you a LinkedIn URL. You

have the option to change it.

By all means please do. Suggest using your first and last names,

for example, www.linkedin.com/in/yourname – This change will

optimize the referencing of your identity by the search engines

and the URL will be much easier to remember

Mine is: www.linkedin.com/in/frankalaniz

SETTINGS

SETTINGS 2

EMAIL INVITATIONS

PEOPLE YOU MAY KNOW

DIRECT SEARCH INVITE

LINKEDIN UPDATES

UPDATES ~ MORE

PROFILE VIEWS / CONNECTIONS

PROFILE STATS

LINKEDIN SKILLS

ENTER SKILL & EXPLORE

SEARCH, EXPLORE, GROWTH, JOBS

LINKEDIN JOBS

LINKEDIN JOBS RESULTS

LINKEDIN COMPANIES

FIND COMPANIES

COMPANY PROFILES

COMPANY INFORMATION

GROUPS

SEARCH GROUPS

St Louis Agency on Training and Employment (SLATEMCC)

ST LOUIS AGENCY ON TRAINING AND

EMPLOYMENT (SLATEMCC) GROUP

MORE

PROFILE DONE? GREAT. NOW, LET’S FIND YOU

SOME MORE LINKEDIN CONNECTIONS. HOW?

Connect with your current professional contacts.

Connect with colleagues from previous jobs.

Connect with current/former classmates.

These people should be relevant to your job

search. Jason Alba (@JasonAlba), a LinkedIn

guru, stressed the importance of relevant

connections. Why? Well, because people who do

what you do, work in your industry, etc. might

just know about opportunities relevant to your

knowledge, skills, and abilities.

WORDLE.NET

3 BIG LINKEDIN MISTAKES

Failing to use all the space provided You’re guilty of this if your summary is comprised of just a few sentences, your

work history only includes titles, or you skipped sections like Interests or Specialties. These are valuable pieces of data that not only educate readers on your career, but also serve to boost your search-ability.

Mistaking a Resume Summary for a LinkedIn Summary The LinkedIn summary area was designed primarily to present a snapshot of

your brand and value proposition. However, many people mistake this area for the resume summary of qualifications, and insert that same, long-winded paragraph in this section.

Presenting Data Inconsistent with your Resume There’s no way around it – employers will be trolling the Web for information

about you, even if you’ve already sent your resume to them to review. The problem arises when your job history, education, or achievements appear differently online than on paper

5 TOP LINKEDIN TIPS

1. Don’t get in Picture Trouble!

1. Many people choose not to use a picture on their LinkedIn profiles. While some of you have your reasons, it's a mistake for the typical user.

2. Write a Descriptive Professional Headline

1. When you edit your LinkedIn profile, you have "professional headline" right beneath the name. The common mistake here is to simply put your name and title.

3. Properly Label Websites Displaying Your Work or Blog

1. LinkedIn offers you the ability to list the websites where your work might be displayed. This is a great option if you keep a personal website with a resume or a blog.

TOP 5 TIPS CON’T

4. Consider a Vanity URL:

1. When you edit your LinkedIn profile, go to the "public

profile" section to create your LinkedIn URL of choice.

5. Finish with a Strong, SEO – Friendly Summary

1. The "summary" section of your LinkedIn profile could

be the biggest missed opportunity for the majority of

job seekers. While this section has a 2,000 character

limit, Alba suggests packing as much about you and

your abilities into it as possible

2. Remember that you're in a crowded field of applicants.

Put in short "problem, action and results" stories that

show how you contended with challenges that helped

your business succeed.PC Business

World

WHAT MAKES BAD LINKEDIN PROFILE

1. An incomplete profile 2. No profile photo, or one that doesn't show your face 3. No website, blog, or Twitter links 4. Profiles that are kept private or choose not to outline the person's name 5. No Connections and Recommendations 6. Obvious lack of interactivity on LinkedIn 7. No LinkedIn groups or use of LinkedIn Applications 8. No Contact Settings or Personal Information

STUDENTS

WWW.GRADS.LINKEDIN.COM

INMAPS.LINKEDIN.COM

LINKS

www.slideshare.com/slatemcc

www.facebook.com/slatemcc

www.twitter.com/slate_mcc

SLATE’s LinkedIn Group Page

http://linkd.in/napBtY

Questions?

Frank Alaniz

Missouri Workforce Regional Liaison

www.linkedin.com/in/frankalaniz