LINKEDIN FOR LAWYERS

DAR’SHUN KENDRICK, ESQ./M.B.A

DK MEDIA GROUP, LLC DBA SOCIALPROF

(404) 919-0660

DKENDRICK@SOCIALPROF.NET

PRESENTED BY DK MEDIA GROUP, LLC D/B/A SOCIALPROF

• ONLINE MARKETING CONSULTING FIRM FOR ATTORNEYS AND ELECTED OFFICIALS WITH THE GOAL OF BEING PROFESSIONAL. PROFITABLE. & PROFICIENT. (WHILE YOU SLEEP)

• MY STORY: FROM LAWYERING TO ADVERTISING

• DISCLAIMER: WITH ANY ADVERTISING, CONSULT YOUR STATE BAR RULES ON ADVERTISING AND PROFESSIONALISM (GA STATE BAR RULES 7.1-7.5 ON WWW.GABAR.ORG)

WHY SHOULD YOU LISTEN TO ME?

• 2 B.A.S (POLITICAL SCIENCE/COMMUNICATIONS) FROM OGLETHORPE UNIVERSITY [2004]

• LAW DEGREE FROM UNIVERSITY OF GEORGIA [2007]

• MASTER IN BUSINESS ADMINISTRATION FROM KENNESAW STATE [2011]

• LINKEDIN CONNECTIONS- 5,135 (TOP RANKED PROFILE OUT OF ALL ATTORNEY CONNECTIONS, NO. 7 OVERALL)

• TWITTER- OVER 2,000 (GROWING AT A RATE OF 4-5 PER DAY)

• INSTAGRAM- OVER 1,600 (IMPLEMENTING NEW STRATEGY TO INCREASE FOLLOWERS)

• FACEBOOK- OVER 4,000 (NEW FACEBOOK PAGE COMING SOON…)

WHAT IS LINKEDIN?

LINKEDIN IS…

• ONLINE NETWORKING PLATFORM FOR [BUSINESS] PROFESSIONALS

WHAT IS NOT LINKEDIN?

• FACEBOOK

• TWITTER

• INSTAGRAM

• OR ANY OTHER “SOCIAL” NETWORKING PLATFORM

GEORGIA STATE BAR RULES• RULE 7.1

• RULE 7.2

• RULE 7.3

• RULE 7.4

• RULE 7.5

• SOURCE: WWW.GABAR.ORG

DISCLAIMERS

1. I PRACTICE A VERY SPECIALIZED AREA OF LAW. ADJUST ACCORDINGLY.

2. LINKEDIN, LIKE MOST ADVERTISING, TAKES TIME.

3. I HAVE A LINKEDIN PREMIUM ACCOUNT.

STEP 1: COMPLETING YOUR PROFILE

• LINKEDIN TELLS YOU WHEN YOU HAVE A COMPLETED PROFILE AND SUGGESTS WHEN YOU SHOULD UPDATE

• REMEMBER TO USE “BUZZ WORDS” IN YOUR PROFILE THAT NON-LAWYERS CAN FIND

• UPLOAD DOCUMENTS AND OTHER PROFESSIONAL ACCOMPLISHMENTS (MINI-WEBSITE)

• WRITE A CATCHY NAME

• USE A PROFESSIONAL PROFILE PIC

STEP 2: USE YOUR PROFILE.

• BEFORE YOU POST, WHAT ARE YOU TRYING TO ACCOMPLISH?!

• ACT & ACT CONSISTENTLY.

• PROMOTE YOUR LINKEDIN PROFILE. (DOWNLOAD & SHARE)

• ENGAGE. (RESPOND, JOIN OR START A GROUP, BLOG)

STEP 3: UPDATE YOUR PROFILE

• GENERAL RULE: WHENEVER SOMETHING ABOUT YOU OR YOUR FIRM CHANGES, UPDATE LINKEDIN JUST LIKE YOU WOULD YOUR WEBSITE. (EVENTS, ADDED STAFF, PRESENTATIONS, ETC.)

WHAT YOU WILL LEARN WITH MORE CONSULTING

LINKEDIN COMPANY PAGES

IT HAS A SEPARATE FUNCTION AND STRATEGY AND CAN BE USED

TO GAIN FOLLOWERS THAT MAY NOT BE INTERESTED IN YOU AS A

PERSON

LINKEDIN PREMIUMHOW TO TAKE FULL ADVANTAGE

OF LINKEDIN PREMIUM MEMBERSHIP

LINKEDIN BLOGGINGUSING THE LINKEDIN BLOG TO BECOME A SUBJECT MATTER

EXPERT AND BE FEATURED ON LINKEDIN BLOG

FOLLOW UP RESOURCES• LINKEDIN-

WWW.LINKEDIN.COM/IN/DARSHUNKENDRICK

• TWITTER- @DARSHUNKENDRICK

• FACEBOOK- WWW.FACEBOOK.COM/DARSHUNKENDRICK

• INSTAGRAM- @DARSHUNKENDRICK

• WEBSITE- COMING SOON.

• SLIDESHARE ACCOUNT- WWW.SLIDESHARE.NET/SOCIALPROF

• BLOG- WWW.SOCIALPROF.WORDPRESS.COM

• CONTACT- DAR’SHUN KENDRICK

• DARSHUN.KENDRICK@GMAIL.COM

• (404) 919-0660

• *CARD TO SIGN UP FOR ENEWSLETTER

THANK YOU!DAR’SHUN KENDRICK, ESQ./M.B.A

DKENDRICK@SOCIALPROF.NET

(404) 919-0660 (OFFICE)

(404) 697-8006 (CELL)