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10/11/2011 1 Brenda Bernstein of The Essay Expert LLC www.TheEssayExpert.com [email protected] 608-467-0067 Primary job & business networking site on the web -- and it’s FREE! ◦ Find a Job -- *NEW* Apply with LinkedIn ◦ Build Relationships ◦ Attract Business= $$ ◦ Promote events ◦ Connect with experts ◦ Contact people reliably Keywords Keywords Keywords Keywords are the KEY! •Headline Headline Headline Headline -- Job Titles Job Titles Job Titles Job Titles -- Specialties Specialties Specialties Specialties •“Attorney” vs. “Real Estate Lawyer” •Software, certifications, job duties, titles, etc. •Search Rankings •LinkedIn Updates •Unexpected **Positive Results** It’s “who you know”
Transcript of LinkedIn for ilostmyjob10-11-11 [Read-Only]bordersnextchapterjac.weebly.com/uploads/9/5/0/8/...Oct...
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10/11/2011
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Brenda Bernstein of The Essay Expert LLCwww.TheEssayExpert.com
� Primary job & business networking site on the web -- and it’s FREE!
◦ Find a Job -- *NEW*
Apply with LinkedIn◦ Build Relationships
◦ Attract Business= $$
◦ Promote events
◦ Connect with experts
◦ Contact people reliably
KeywordsKeywordsKeywordsKeywords are the KEY!
•HeadlineHeadlineHeadlineHeadline -- Job Titles Job Titles Job Titles Job Titles -- SpecialtiesSpecialtiesSpecialtiesSpecialties
•“Attorney” vs. “Real Estate Lawyer”
•Software, certifications, job duties,
titles, etc.
•Search Rankings
•LinkedIn Updates
•Unexpected **Positive
Results**
It’s “who
you know”
![Page 2: LinkedIn for ilostmyjob10-11-11 [Read-Only]bordersnextchapterjac.weebly.com/uploads/9/5/0/8/...Oct 11, 2011 · •Resume, white papers, articles, brochures, pictures of work,etc.](https://reader034.fdocuments.us/reader034/viewer/2022042306/5ed20ee29eb0885e0304a018/html5/thumbnails/2.jpg)
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Search for “Joshua Martin”Search for “Joshua Martin” Search for “Starbucks Barrista”Search for “Starbucks Barrista”
• “I saw that Michael R. highly
recommended you. I’d like to work with
you to review my LinkedIn profile.”
Send connection requests to all your contacts
•Friends
•Alumni
•Past/Present Employers
•Past/Present/Prospective Customers
•Vendors/Suppliers
•Fellow association members
Conduct Advanced Search for target demographic
Invite people from your groups!!
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So Now What??So Now What??So Now What??So Now What??So Now What??So Now What??So Now What??So Now What??
…How to Build Your Brand
Which would you
choose? Photo or
no photo?
Light background
Head shot
It’s ALL ABOUT
YOU!
Keywords – 128 characters
Who are you? What
you do? Who you want
to meet? Be human!
2000 charactersUse headers to
break up text
Keywords
Who are you? What you do? Who
you want to meet? Be human!2000 characters
Use headers to break up
text
Linkedin.com/in/janicetonks
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Who are you? What you do? Who
you want to meet? Be human!2000 characters
Use headers to break up
text
Linkedin.com/in/dnkydz
� State clearly you’re interested in networking and with whom. Maximize communications.
Contact SettingsContact SettingsContact SettingsContact Settings
Education & ExperienceEducation & ExperienceEducation & ExperienceEducation & Experience� Let others know your professional background. Put keywords in your job titles!
� Nervous? Enter as much or as little info as you want. But 2000 characters can be great SEO!!
� Should my Experience section look like my resume? It’s up to you.
Promote your blog!
• WordPressWordPressWordPressWordPress////BlogLinkBlogLinkBlogLinkBlogLink
Report your reading
• Amazon.comAmazon.comAmazon.comAmazon.com
Share documents
•Box.netBox.netBox.netBox.net
•Resume, white papers, articles, brochures, pictures of work,etc.
Share videos/PowerPoints
• SlideShareSlideShareSlideShareSlideShare
• Google PresentationGoogle PresentationGoogle PresentationGoogle Presentation
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You Can’t Recommend Yourself!
Guidelines:
•How do you know this person?
•Be specific! Tell a story.
•Check your grammar and spelling!
•Don’t be afraid to ask… or to offer!
Brenda’s “How to Write a Killer LinkedIn
Profile” webinar was EXCELLENT! The
information was applicable immediately and
easily. I transformed my one-dimensional
career history into a compelling brand-
focused profile that has increased my profile
reviews and name search results by 20%.
Keep yourself
current – update
often!
What are you
learning?
What are you
reading?
Where are you
presenting?
What have you
accomplished?
What inspires
you today?
![Page 6: LinkedIn for ilostmyjob10-11-11 [Read-Only]bordersnextchapterjac.weebly.com/uploads/9/5/0/8/...Oct 11, 2011 · •Resume, white papers, articles, brochures, pictures of work,etc.](https://reader034.fdocuments.us/reader034/viewer/2022042306/5ed20ee29eb0885e0304a018/html5/thumbnails/6.jpg)
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Joining groups = Joining groups = Joining groups = Joining groups =
key to LinkedIn key to LinkedIn key to LinkedIn key to LinkedIn
successsuccesssuccesssuccess
Start your
own group
Participate&
Contribute!
Jobs Tab
Contribute to
success of
others
Ask & answer
questions
Your questions
& answers sent
to your
connections
Maximize your LinkedIn presence by taking
advantage of its functions and applications.
Create connections, new jobs, and new
business.
The Essay Expert is available to help you craft
the most effective LinkedIn presence possible.
linkedin.com/in/brendabernstein
www.TheEssayExpert.comwww.TheEssayExpert.com
www.TheEssayExpert.com/blog
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Get $25 OFF
a LinkedIn
Profile
SUMMARY
1st 10
people to
purchase
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http://theessayexpert.com/linkedin-summary-special/
Through October18
linkedin.com/in/brendabernstein608-467-0067
Connect with The Essay Expert!
