Linkedin for Entrepreneurs
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Transcript of Linkedin for Entrepreneurs
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Better networking at Bizcamp with LinkedIn
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I asked 16 people to work ½ day on a weekend.
For free.
12 said yes.
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It wasn’t just LinkedIn, of course.
But it certainly helped.
Three things you can do to get there: • grow• “tighten”• “work” your network with LinkedIn.
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Before you start, set concrete objectives.
Example: “sell marketing advice to blue chip companies”
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Numbers matter – so grow a large network.
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Plenty of existing networks out there.
Plug into whichever one is right.
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Create your own network if you can’t find a right one
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LinkedIn begins offline.
With business cards.
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Why on Earth would I click on “Accept”?
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A bit more work, but clearly better.
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To “tighten” your network, help others discover you and stay visible.
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Your LinkedIn profile is usually the top result when people look for you.
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Start with a good photo.
And a list of things you do, obviously.
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Your activity shows on your profile.
So be active!
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Got a blog?
Plug it in!
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Read something interesting?
Share!
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Good recommendations tell a lot.
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When you recommend someone, make an effort.
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Your groups tell a lot about your interests.
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Be Proactive.
Build a group around problem area, not your company. Step in occasionally, but let others run it.
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Be Proactive.
Post discussions in relevant groups.
Respond.
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Be Proactive.Send a small Congrats! email.
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Become an expert: answer questions
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Get to know people over lunch.
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Give stuff away.
Be careful not to burn your network, though.
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That was just homework.
Here’s why you did it.
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This is the man I would like to meet.
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Who in my network can help?
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Want more info before you contact yuor target? Ask offline.
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Advanced search:look for 2nd degree contacts, though 3rd degree works too.
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Good reading. Free, too. http://www.how-to-really-use-linkedin.com/
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Thanks for listening!
www.westartup.eu
@leoexter
www.facebook.com/westartup
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Having fun with LinkedIn.
Geeky, but possible.
http://inmaps.linkedinlabs.com/