LinkedIn for College, Professional Career &

Unemployment

Leadership and Management Management 382

St. Thomas UniversitySarah M. Manley, MA

Sarah M. Manley, MA:

15+ years professional marketer – manufacturing, health care & technology

Manages more than 10 social accounts for Fortune 17 organization

National Blogger/Speaker Established & implemented 100+ marketing

programs/initiatives for Fortune 500 and SMB clients Grew SMB from $2 Million sales to $10 Million sales

within 3 years.

Social Networks: Twitter Instagram Pinterest Facebook

LinkedIn?

By the Numbers:

277 million professionals (2/14) 2 new profiles created/seconds (2/14) Available in 20 Languages (10/13) 41% Mobile Visitors (6/13) 40% of users check LinkedIn DAILY/spending

17 minutes/session (11/12) 2.1 Million Groups (3/13)

By the Numbers:

48% of Recruiters ONLY use LI for social outreach (1/14)

Only 13% of millenials use LI (9/13) Recruiters have on average 616 connections

(1/14) 600K (users who have been hired by

company they interned for).

Profile: Create a profile – If you already have one, click

on Profile and then on “Improve Your Profile” – LinkedIn will walk you through it.

Professional Image/Headshot; only you, no significant others, no inappropriate attire

If you are unemployed, write a headline that gives people an idea of who you are & what you can do.

Profile:

Be Visible – Edit Profile & Manage Public Profile settings.

Use action words & avoid jargon. You are not a vanguard, maven, guru or ninja!

Complete volunteer/skills information

Brand yourself! Personalize your LinkedIn Profile URL

Profile:

ProfessionalImage

Headline

Edit

PersonalizedURL

Privacy:

Edit, Profile and Customize Visibility under Privacy Controls

Contacts:

LinkedIn Contact Requests MUST be personalized. Do NOT use the default connection text.Current & Former co-workersParents (their friends & associates) & Relatives NeighborsTeachers & advisorsVolunteer organizationsStudent leadership positionsStudent groups, classmates

Contacts:

Explain how you know them and why you are connecting. Explain you will follow up with the connection.

Recommendations & Endorsements:

After profile is complete: Write recommendations for your connections – state something that explains skills and cite examples.Give endorsements to you establish your network contribution.

Recommendations:

Give recommendations to receive recommendations; people may look at that statistic.

Endorsements:

LinkedIn will ask if your connections have skills – a simple click will “endorse” them. Rearrange your skills to be ranked the way you want them.

Presentations:

LinkedIn has partnered with Slide Share; upload presentations to give your profile a boost. Great way to keep your network in the loop on career presentations.

Groups:

Join groups – start small and consider: High School Alumni College AlumniCollege Professional Associations Groups or organizations you aspire to be a part of.Review annually and eliminate groups w/little engagement

Groups:

Tip: The number in the upper right corner indicates an active thread – Join the conversation

Following:

Follow industry organizations where you may want to be employed

Follow schools Follow business and industry thought leaders: Sheryl

Sandberg, Richard Branson, Bill Gates Follow professors who have inspired you, in your

major or even in your general studies. Follow professional associations

Jobs:

2 Places: Jobs Tab and within Groups

The Pulse:

Get news; tailored by groups, interests, industry and contacts

Your Assignment:

Complete Profile Upload your final project to your LinkedIn Profile Spend 2 hours on LinkedIn every week. If

Unemployed, spend 5 hours. Connect with graduating classmates by June 1 Write 1 recommendation/week through summer Connect with Professors by June 1 Join at least 10 groups by June 15 Follow business leaders by July 1