LinkedIn for Beginners
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Transcript of LinkedIn for Beginners
“Visit us online at smacnooga.org”
For Beginners
June 14, 2012 – Presented by David Moon
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 01
What is LinkedIn?
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 02
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
It’s like Facebookfor business …
LinkedIn for Beginners 03
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 04
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Facebook profiles are commonly used for personal use—keeping up with friends and personal interests.
LinkedIn for Beginners 05
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Facebook Pages are for businesses and organizations to keep their brands top-of-mind by engaging in conversational content.
LinkedIn for Beginners 06
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Twitter offers more flexibility with business or a personal approach. It relies soley on conversation and shared external links. You’re limited to small bites of information at one time.
LinkedIn for Beginners 07
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn is for business and professional reputation management, building online and offline relationships—getting your « foot » in the door and research.
LinkedIn for Beginners 08
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Why maintain aprofile when yournot looking for a job?
A common myth is that Linkedin is best suited for career advancement and the unemployed.
LinkedIn for Beginners 09
Have you ever Googled someone that you recently met?
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
What does Facebook, Twitter, LinkedIn, Google+ and Google Images reveal about who you are?
A clean résumé style profile
Featured projects and in-depth project details
Solicit, receive and offer professional references
Get connected to your company and co-workers
Add media files like video and Slideshare presentations
Display Wordpress blog entries
Company LinkedIn pages
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Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners
LinkedIn for Beginners 11
Profile Tips
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Keep it simple, easy to read and to the point
Be complete and keep it updated
Clearly state your objectives (Looking for business, networking, job opportunities, etc.)
Spell check and proper English
Focus on your career
Take advantage of media add-ons and projects
Choose a professional photo and vanity URL
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Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners
LinkedIn for Beginners 13
How to grow yourconnections and influence
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
STEP1Target an audience —Invite colleagues andcontacts
STEP2Use native search andLinkedIn suggestions
STEP3Start orparticipate in LinkedIn groups
LinkedIn for Beginners 14
Don’t be afraid toask and don’t take“No” personally.
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Remember to build rapport at the start when requesting a cold connection. Be short and concise with your message—use friendly language, disclose your intentions and be professional.
LinkedIn for Beginners 153
“I'd like to add you to my professional network on LinkedIn.”
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Is this how you would introduce yourself in real life?
LinkedIn for Beginners 16
Choosing the rightattitude matters
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 17
Be open to newConnections
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 18
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Ask and answerQuestions
LinkedIn for Beginners 19
Be helpful andnot pushy
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 20
Always askpermission
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 21
Keep a consistent levelof engagement andactivity
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 22
Don’t show your butt!You represent yourselfAnd your company
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners 23
5 best practices forLinkedIn
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http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Courtesy views for connections
Periodically change-up your professional headline
Make and earn recommendations
Outbound links
Download the LinkedIn app
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Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners
LinkedIn for Beginners 25
5 things you’redoing wrong
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
Photos of your kids or your pets
Orphaned accounts
Ridiculous titles
Sending unsolicited e-newsletters
Over streaming
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Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
LinkedIn for Beginners
LinkedIn for Beginners 27
Q & A
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
www.smacnooga.org
Thank You !
Social Media Alliance of ChattanoogaCONTACT ME
http://www.smacnooga.orgEmail: [email protected]
© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.