LinkedIn for Beginners

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“Visit us online at smacnooga.org” For Beginners June 14, 2012 – Presented by David Moon Social Media Alliance of Chattanooga CONTACT ME http://www.smacnooga.org Email: [email protected] © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

description

LinkedIn is often-confused as a network for only job seekers or sales people prospecting for leads – but it’s much more. LinkedIn is a valuable tool for managing your online reputation and critical to your overall digital footprint.In this 40 minute session you’ll learn to leverage key tips and tricks to create a killer LinkedIn profile that gets noticed and increases your network and circle of influence. You’ll also will be schooled in the do’s and do not’s that will enable you to build online relationships that can lead to offline opportunities.This presentation is for beginners, but it is recommended that you’ve started a profile or are familiar with LinkedIn’s basic functionality.

Transcript of LinkedIn for Beginners

Page 1: LinkedIn for Beginners

“Visit us online at smacnooga.org”

For Beginners

June 14, 2012 – Presented by David Moon

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 2: LinkedIn for Beginners

LinkedIn for Beginners 01

What is LinkedIn?

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 3: LinkedIn for Beginners

LinkedIn for Beginners 02

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

It’s like Facebookfor business … 

Page 4: LinkedIn for Beginners

LinkedIn for Beginners 03

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 5: LinkedIn for Beginners

LinkedIn for Beginners 04

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Facebook profiles are commonly used for personal use—keeping up with friends and personal interests.

Page 6: LinkedIn for Beginners

LinkedIn for Beginners 05

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Facebook Pages are for businesses and organizations to keep their brands top-of-mind by engaging in conversational content.

Page 7: LinkedIn for Beginners

LinkedIn for Beginners 06

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Twitter offers more flexibility with business or a personal approach. It relies soley on conversation and shared external links. You’re limited to small bites of information at one time.

Page 8: LinkedIn for Beginners

LinkedIn for Beginners 07

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

LinkedIn is for business and professional reputation management, building online and offline relationships—getting your « foot » in the door and research.

Page 9: LinkedIn for Beginners

LinkedIn for Beginners 08

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Why maintain aprofile when yournot looking for a job?

A common myth is that Linkedin is best suited for career advancement and the unemployed.

Page 10: LinkedIn for Beginners

LinkedIn for Beginners 09

Have you ever Googled someone that you recently met?

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

What does Facebook, Twitter, LinkedIn, Google+ and Google Images reveal about who you are?

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A clean résumé style profile

Featured projects and in-depth project details

Solicit, receive and offer professional references

Get connected to your company and co-workers

Add media files like video and Slideshare presentations

Display Wordpress blog entries

Company LinkedIn pages

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Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

LinkedIn for Beginners

Page 12: LinkedIn for Beginners

LinkedIn for Beginners 11

Profile Tips

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 13: LinkedIn for Beginners

Keep it simple, easy to read and to the point

Be complete and keep it updated

Clearly state your objectives (Looking for business, networking, job opportunities, etc.)

Spell check and proper English

Focus on your career

Take advantage of media add-ons and projects

Choose a professional photo and vanity URL

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Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

LinkedIn for Beginners

Page 14: LinkedIn for Beginners

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How to grow yourconnections and influence

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

STEP1Target an audience —Invite colleagues andcontacts

STEP2Use native search andLinkedIn suggestions

STEP3Start orparticipate in LinkedIn groups

Page 15: LinkedIn for Beginners

LinkedIn for Beginners 14

Don’t be afraid toask and don’t take“No” personally.

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Remember to build rapport at the start when requesting a cold connection. Be short and concise with your message—use friendly language, disclose your intentions and be professional.

Page 16: LinkedIn for Beginners

LinkedIn for Beginners 153

“I'd like to add you to my professional network on LinkedIn.”

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Is this how you would introduce yourself in real life?

Page 17: LinkedIn for Beginners

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Choosing the rightattitude matters

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

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Be open to newConnections

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

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Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Ask and answerQuestions

Page 20: LinkedIn for Beginners

LinkedIn for Beginners 19

Be helpful andnot pushy

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 21: LinkedIn for Beginners

LinkedIn for Beginners 20

Always askpermission

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 22: LinkedIn for Beginners

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Keep a consistent levelof engagement andactivity

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 23: LinkedIn for Beginners

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Don’t show your butt!You represent yourselfAnd your company

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 24: LinkedIn for Beginners

LinkedIn for Beginners 23

5 best practices forLinkedIn

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 25: LinkedIn for Beginners

Courtesy views for connections

Periodically change-up your professional headline

Make and earn recommendations

Outbound links

Download the LinkedIn app

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Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

LinkedIn for Beginners

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5 things you’redoing wrong

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 27: LinkedIn for Beginners

Photos of your kids or your pets

Orphaned accounts

Ridiculous titles

Sending unsolicited e-newsletters

Over streaming

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Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

LinkedIn for Beginners

Page 28: LinkedIn for Beginners

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Q & A

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.

Page 29: LinkedIn for Beginners

www.smacnooga.org

Thank You !

Social Media Alliance of ChattanoogaCONTACT ME

http://www.smacnooga.orgEmail: [email protected]

© 2012 Social Media Alliance of Chattanooga - All Rights Reserved.