Stavanger University College Stavanger, Norway September 5-8, 2004 Deborah A. Price
LinkedIn Day Stavanger
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Transcript of LinkedIn Day Stavanger
LinkedIn Day Stavanger
Gabriel AksanAccount ExecutiveNordics
LinkedIn Nordics
OUR MISSION“Connect the world’s professionals to make
them more productive and successful”
EverywhereWork wherever our
members work
InsightsBe great at what you do
IdentityConnect, find and be found
THE VALUE LINKEDIN BRINGS TO MEMBERS
Highest educated, most affluent and influential members of any network globally
SalesTurn cold calls into
warm prospects
MarketingConnect most effectively
with professionals
TalentLet the platform power
current processes
WHY COMPANIES ARE TURNING TO LINKEDIN
Social Active Job SeekersSocial / Passive / Active Active Job SeekersSocial Platforms
>80%
225+M
<20%
Social | Active | Passive
Reach the best candidates, not just the active
Recruitment Solutions
Passive
Active
OUR INDUSTRY
Headhunters
Help wanted
100X
10-25%
• Low volume• High cost• High quality
• High volume• Low cost• Low quality
Executive search
Job Boards
WHAT PROBLEM DO WE SOLVE?
WHAT PROBLEM DO WE SOLVE?
>80%
225+M
<20%
WHAT PROBLEM DO WE SOLVE?
Passive Candidate
s
Brand
Source
Manage
Measure
Employer of chioce
Engage
Create your talent pipe line
Understand your process
LinkedIn Day Stavanger
Improving your presence on LinkedIn
LinkedIn Talent Solutions
“From a competition perspective, iPhone is nothing but a niche product.”
Nokia CEO Olli-Pekka Kallasvuo, April 17 2008(40% global market share at the time, now 5%)
What can potentially happen in five years if you hire the wrong people…?
+ 225 000,000Registered members (MAY 2013)
7M+Canada
77M+United States
14M+Latin America 25M+
Asia Pacific
64M+Europe
2M+DE
4M+Italy
4M+France
3M+Spain
3M+NL
11M+
UK
19M+India
4MNordics
+5-6M per Month
Recruitment Solutions
+30M students & recent grads
THE FIRST GLOBAL PROFESSIONAL BUSINESS NETWORK...
2M+S. Africa
©2013 LinkedIn Corporation. All Rights Reserved. 12
Largest industries
Handel BI UiO NTNU UiB NHH HiO
Graduated from
>10 years 6-10 years 3-5 years 1-2 years0%
5%
10%
15%
20%
25%
30%
35%
40%
45% Years of experience
Consulting
Research
Telecommunications
Financial Services
Software
Marketing
IT
Oil & Energy
Today we have 820000 LinkedIn members in Norway, and growing!!
©2013 LinkedIn Corporation. All Rights Reserved. 13
ConocoPhillips
Cisco Systems
NTNU
National Oilwell Varco
Schlumberger
FMC Technologies
Det Norske Veritas
Kongsberg Maritime
Aibel
Aker Solutions
Statoil
244
280
353
389
395
401
470
595
733
1937
2270
CURRENT COMPANY
Oslo
Stav
ange
r
Bergen
Trondheim
Drammen
Kristian
sand
More-
Romsdal
Telem
ark
Nordlan
d
16415
72754177 3280
1574 1213 1136 809 434
LOCATION
NTNU UiS UiO Handels BI
HiB HiST HiO UiA UiB HiT HiG
7735
1922 1849 1583 1440 1417 1383 954 924 765 698
GRADUATED FROM
< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 y
5382091
5320
9454
18451YEARS OF EXPERIENCE
< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 y
7942
11413
7705
39172951
YEARS AT COMPANY
Engineers in Norway on Linkedin: 80000 members
©2013 LinkedIn Corporation. All Rights Reserved. 14
Member behaviour
©2013 LinkedIn Corporation. All Rights Reserved. 15
How I got my job at LinkedIn…
Gabriel Aksan
Your ideal passive candidate
Key Account Manager
LinkedInAccount Manager
Account ManagerJuniper Networks
LiveOpsKey Account Manager
Senior
©2013 LinkedIn Corporation. All Rights Reserved. 16
Members see personalized jobs every time they log in
©2013 LinkedIn Corporation. All Rights Reserved. 17
Gabriel Aksan
Your ideal passive candidate
Key Account Manager
Communicate via InMails
©2013 LinkedIn Corporation. All Rights Reserved. 18Note: number of professionals visiting reflects unique members visiting your employees profiles
Gabriel Aksan
Your ideal passive candidate
Key Account Manager
Engage them with personalized opportunities
Note: number of professionals visiting reflects unique members visiting your employees profiles
149,063professionals visit your employees’ profile pages every month
Top job functions Top viewer companies
©2013 LinkedIn Corporation. All Rights Reserved. 19
Your target talent is networking with your employees
©2013 LinkedIn Corporation. All Rights Reserved. 20
Show relevant opportunities with rich employment branding
Gabriel Aksan
Your ideal passive candidate
Key Account Manager
Note: number of professionals visiting reflects unique members visiting your employees profiles
professionals visit your company page every month
Top job functions Top viewer companies
©2013 LinkedIn Corporation. All Rights Reserved. 21
33,243
Your target talent is networking with your employees
One click application with your profile
Job DescriptionWe are currently seeking an Account Executive who will be an advisor to drive our media and new product sales for our clients and sales team. This role allows you to work in a new dynamic team, providing an opportunity to work with our key corporate clients. In this role, you will:Partner closely with sales team to provide strategic guidance in understanding their clients’ hiring objectives & challenges, resulting high score attainment on annual peer evaluation surveyPerform the entire pre-sales due diligence process, from research to positioning to proposal, in order to make strategic recommendations to clients based on their unique hiring objectives and challengesDrive media/new product adoption among clients in order to achieve the goal of reaching/exceeding media booking quotaServe as the thought leader and resident expert for the sales team and clients, for product marketing questions, success stories & general industry knowledgeDrive the analysis of winning sales strategies and conduct regular local training sessions with sales reps to proliferate strategies/best practices and develop a best-in-class sales teamPossess a deep and up-to-date understanding of the entire hiring product portfolioEmployee Value PropositionBe a member of a high-performing, rapidly growing team that is helping shape the future of LinkedIn’s Hiring Solutions businessHave an impact in terms of business ($) on media sales while driving/influencing client successImpact sales rep behaviors by uncovering success stories and sharing best practicesHigh Exposure, cross-functional role spanning sales, marketing, ad ops, research, training, leadershipPotential career path in sales, consulting, marketing, campaign management, research, business operation, management/leadership
Gabriel Aksan
Your ideal passive candidateKey Account Manager
Hired
Networkingwith employees
Researchingyour company
Commuicating and engaging
Viewingrelevant jobs
©2013 LinkedIn Corporation. All Rights Reserved.
23
LinkedIn Recruiter
Jobs Slots Work With Us
Career Page
Influence candidates at every touch point
MEMBER EXPERIENCE – Salesforce
MEMBER EXPERIENCE – DNV
November
Gabriel Aksan
Joined
New Hire
Gabriel Aksan
Getupdated Internet Marketing
Jobs you maybe interested in
July
Viewed a job on LinkedIn
LinkedIn Influenced
LinkedInAccount Executive
Key Account Manager Account Executive
©2013 LinkedIn Corporation. All Rights Reserved. 26
We can measure LinkedIn’s influence on hiring
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
0%
5%
10%
15%
20%
25%
30%
35%
40%
11%
17%
34%
Average % of LinkedIn members hired impacted by LinkedIn products
©2013 LinkedIn Corporation. All Rights Reserved. 27
Clients with the LinkedIn Solution influence nearly twice as many hires
74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job
Series1
Passive
74%
Active
26%
©2013 LinkedIn Corporation. All Rights Reserved. 28
~3/4 of hires influenced by the LinkedIn Solution were passive at the time
©2012 LinkedIn Corporation. All Rights Reserved. 29
Some of our Norwegian clients include…
30
THANK YOU
Tack !