LinkedIn Breakfast: Generating more opportunities with LinkedIn Sales Navigator
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Transcript of LinkedIn Breakfast: Generating more opportunities with LinkedIn Sales Navigator
LinkedIn: World’s Largest Professional Network
5M+ INDONESIA
3M+ PHILIPPINES
2M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
21M+ BRAZIL
124M+ UNITED STATES OF AMERICA
12M+ CANADA
34M+ INDIA
7M+ AUSTRALIA
1M+ NEW ZEALAND
4M+ SOUTH AFRICA
2M+ UNITED ARAB EMIRATES
18M+ UNITED KINGDOM
9M+ FRANCE
7M+ ITALY
2M+ BELGIUM
1M+ DENMARK
4M+ TURKEY
5M+ NETHERLANDS
2M+ SWEDEN
6M+ SPAIN
16M+ CHINA
414M+ Members
Worldwide
+2 New members per second
50% Access via mobile devices
24 Languages
1M+ HONG KONG
1M+ JAPAN
1M+ S. KOREA
850k+ VIETNAM
Americas 180m+ members
Europe, Middle East, Africa 116m+ members
Asia Pacific 68m+ members
1M + THAILAND
5M+ RUSSIA
8M+ MEXICO
4M+ ARGENTINA
STAY INFORMED
through professional news
and knowledge
CONNECT
with your
professional world
GET HIRED
and build your
career
For members
How effective is your sales team today?
56%
of B2B sales professionals won’t hit quota this year
Sirius Decisions
Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google
Acquiring customers today is challenging Access to more information, buyers self informed and 90% through the buying journey
B2B buyers expect new or different
insights from sales professionals
Building sales relationships has changed
95 %
content consumed before ready to
engage
Top 3 challenges facing sales today
64%
56%
51%
Ability to build trust with a customer or prospect quickly
Providing value to the buyer from the first engagement
Personalise interactions based on previous engagements
Target • Receive daily lead recommendations • Use advanced search to identify prospects
• Get alerts that signal intent to buy • Analyze profile and social activity data
• Connect via warm introductions and InMail • Deliver relevant content at the right time Act
Understand
LinkedIn Sales Navigator
Sales Navigator users are generating 1.7x the number of opportunities & revenue
1.7x More opportunities & revenue on average
1.9x
2.3x
3.0x Enterprise &
Partner Group
Corporate Group
Public Sector
1.5x
1.2x
5.0x
$
Opportunities Revenues