LinkedIn and Twitter Presentation for Westchester Career Counselors' Network
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Transcript of LinkedIn and Twitter Presentation for Westchester Career Counselors' Network
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A presentation for theWestchester Career Counselors’ Network
About Me
Associate Director, Center for Career Education, Columbia University
Board of Directors, Director of Technology and Information Management, EACE
Board of Directors, Career Counselor Technology Forum
Follow Me: @geraldtang Linkedin.com/in/geraldtang About.me/gerald.tang Pinterest.com/geraldtang/ Tout.com/u/geraldtang Google+ Facebook
Overview
• LinkedIn Profile Tips
• Five ways LinkedIn can help with your career exploration and job search:
o Research industries and career paths
o Finding relevant jobs
o Connecting with the right people
o Helping people find you
o Keeping visible and “on the mind”
• Twitter Basics
What is LinkedIn?
• Establish your professional brand and an online presence
• Help people find you• Stay in touch with
classmates, friends, employers, colleagues
• Have a network when you need it
• Help others• Find experts and ideas• Explore opportunities
related to a job and/or business
92% of recruiters and companies surveyed use LinkedIn for recruiting
LinkedIn Profile – Quick Tips
• Clear and professional-looking headshot
• Keyword-rich headline• Strong summary• Keep your profile public –
privacy settings• Customize your profile URL
Other important sections: • Education, Experience, Skills &
Expertise, Recommendations & Endorsements, Location & Industry, Groups
• Media Links – Documents, Website, Videos
Users with complete profiles (100%) are 40 times more likely to receive opportunities through LinkedIn and be found by others:
Profile Strength and Completeness:
• Industry, location, zipcode
• Professional photo
• Executive summary
• Current position & description
• 2 past job positions
• Education
• At least 3 skills
• At least 50 connections
• Freshness!
Profile Strength and Completeness
• Demonstrate brand and personality in professional manner
• Descriptive with keywords filtered in
• What differentiates you? Makes you special? What do you want to be known for?
HeadlineThe slogan for your professional brand
• Professional picture
• Customize URL: put on resume, in email signature, business card
• Location• Industry• Contact Information: Phone, address, email, IM,
Twitter, up to 3 websites
• Headline (see next slide)
Top Section of Profile
• An expansion of brand and headline• Includes highest character count on profile (2000)
• Keywords are very important
• Structure in terms of Who, What, and Why• Use paragraphs, headings, and subheadings to break up
text (see below)
• Include media: Photos, presentations, videos, documents, links
• Tone: more friendly and personable than resume
LinkedIn Summary
LinkedIn Summary
Interesting opening
Quick overview
Summary of experience
Specialties and brand
Accomplishments
Experience Education
• Allows up to 50 skills
• Can remove skills
• Endorse others as a thank you or to pay it forward
• Helps with keyword optimization
http://www.linkedin.com/skills/
Skills & Expertise
• Projects
• Languages
• Publications
• Honors and awards
• Test scores
• Courses
• Patents
• Certifications
• Volunteering & Causes
*Don’t forget: you can reorder
the sections on your profile!
Additional Sections
• LinkedIn’s algorithm values keywords in certain sections more than others:
• Headline• Summary• Current and past work experience• Skills and expertise
• The algorithm also looks at profile completeness, connections in common, level of connections (1st, 2nd, and then 3rd), and groups in common (in that order)
• Find keywords for your industry through other members’ profiles, the Skills & Expertise tool, and job descriptions
Keyword Optimization Show up in more searches!
• New rich media feature• Upload images, videos, presentations,
documents, links• Add media to:• Summary• Each job listing• Each educational listing
• Just links: Contact information, Projects, Publications, and Patents
Media
Finding the Jobs: Jobs Section
• Use advanced search criteria such as keywords, location, industry, experience, etc.
• View the “jobs you may be interested in” section• Saved jobs & Saved searches*Benefit: shows you who in your network works at that
company!
Finding the Jobs: Jobs Section
• Student & Recent Graduates Portal: http://www.linkedin.com/studentjobs
• Internship and Full Time
*Benefit: shows you whoin your network works atthat company!
* Follow Companies
View Jobs: save job, share job, follow company, who you are linked to, similar jobs, and “those that
viewed this job also viewed…”
Finding the Jobs: Groups Section
• Job tab in groups Industry groups
- Advertising Professional
Alumni groups- Columbia Alumni
Association Network, Columbia Athletics
Company groups - Google Alumni
Location groups- Sports Business Professionals - NYC
Job groups- Indeed.com
Finding the Jobs: Company Section
• Search for target companies
• Find jobs posted on company page
• Follow target companies
• Receive email updates re: new jobs posted
• Identify insider connections
Finding the People: Group Members
• Group Member Search – find other members by typing in keywords:o Companyo Industryo Nameo Location
• See Advanced Search for more criteria
Conduct a member search
Reach out to 1st degree connections
Advanced Search
Finding the People: Alumni Portal
• Great way to identify Alumni: www.linkedin.com/alumni
Finding the People: LinkedIn and
Indeed.com
• LinkedIn and Indeed.com integration
Reaching Out to Others
• First connections you will most likely know• For those that are not yet connected to you, can
reach out to them in a few ways through:o Group membershipo Introduction toolo Upgrade your account to send InMail
• Do not recommend sending a request to connect if you do not know the person
Introductions
“Get introduced” button
How you are connected to individual
Reach out to target individual from informational interview angle. Highlight how you are connected and what you would like to discuss.
Send a brief note to your connection asking politely to be introduced to target individual.Within the same email, add a formal email that you will write to the person.
Group – Informational Interviews
Etiquette – Request to connect
What Not to do: What to do:
Keeping Visible/In Mind: Groups
• Group discussionso Post questionso Post responses to
others’ questionso Get to know otherso Reach out to people
who respond to your posts
o Show your knowledge
and build credibility (i.e., self-branding)
Etiquette – Group Discussion
What Not to do:- Ask for a job - Share too much or irrelevant information
What to do: - Share interesting articles- Ask thought-provoking questions
Keeping Visible/In Mind: Skills & Expertise
Endorsement
• Skills & Expertise Endorsement
Keeping Visible/In Mind: Skills & Expertise
Endorsement
Great way to identify professionals and hidden opportunities!
Keeping Visible/In Mind: Status Update
• Status and Profile Updateso Profile changeso Tweetso “Like” an updateo Group postingso Answer postingso Recommendationso Following companyo Follow Peopleo Status updates:
• send article to connections • ask question• Mention people
Keeping Visible/In Mind: Status Update
• LinkedIn Today• Industry related articles• Thought-provoking questions
Etiquette – Recommendations
• Request recommendations from people who really know you and your work– Former bosses, professors, staff members– It is about quality over quantity!
• Customize each request with a polite, gracious and personalized note
• Provide a few words outlining the accomplishments or qualities this person might mention about you
• Thank the person for writing the recommendation
From LinkedIn to In-Person
Are you a different person online than you are in real life?
Wrap-Up: How to Network on LinkedIn
• Good LinkedIn Profile = 40x more opportunities• Add your LinkedIn URL to your resume, email
signature & your website.• You’re more experienced than you think!
(However, don’t oversell your experience)• Get Personal• Join the “In” Crowd• Update your status #early and #often• Maintain your contact with Tags and Notes• Step away from the computer!
101
Getting to Know the Basics
Information Network made up of 140-character messages called Tweets
Follow people Discover breaking news and latest
trends
What is Twitter?
https://twitter.com/signup
Enter your full name, email address, and a password
Click Sign up for Twitter
Select a username (be consistent with your social media brand - Bio)
Click Create my account
Check your confirmation email
Setting up a Twitter account
Tweet: A 140-character message
Retweet (RT): Take a twitter message from someone else and rebroadcasts that same message to your followers. Gives credit to original posters and helps generate an engaged following
Direct Message (DM): a direct messaging service within Twitter allows you to send those that you follow personal messages that are 140-characters
Feed: The stream of tweets you see on your homepage. It includes updates from users you follow
Handle: Your username (e.g. @geraldtang)
Hashtag: A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #CCTF). A hashtag helps others to discover your Tweets and aggregates all Tweets that include that hashtag
Twitter Basics
Advertise your account to your audience through email, your website, other social networks, print pieces, etc.
Follow other relevant Twitter accounts so that others can start following your account
Respond to and engage with your followers Check your “@ replies” and Direct Messages (DM) so
that you can respond to those that Tweet you Images: You can Tweet images directly through Twitter Share articles, event information and news regularly Follow & engage in conversations using #Hashtags
Tweeting 101
# Hashtag
@ Call out usernames (@ColumbiaCCE)
#FF Stands for "Follow Friday.Twitter users often suggest
who others should follow on Fridays by tweeting with the hashtag #FF
DM Direct Message These Tweets are private
between the sender and recipient. Full List:https://support.twitter.com/articles/166337
Twitter Glossary
LMK Let me know OMG Oh my god LOL Laugh out loud RT Retweet MT Modified Tweet FTW For the win BTW By the way IMHO In my humble
opinion <3 Express my affection
Twitter Lingo
Tweets
Retweet
Modified Tweet (MT)
Mentions
Tweeting for real?
URL Shortener Goo.gl Bitly.com
Increase Your Followers – Twitter Directories Twiends WeFollow Twellow
Social Media Management Tools Hootsuite, TweetDeck http://dashburst.com/best-social-media-manag
ement-tools/
Analytics and Boost your followers http://twittertoolsbook.com/10-awesome-twitt
er-analytics-visualization-tools/
Useful Tools for Twitter
Group of people all tweet about the same topic using a specific hashtag
(e.g. #EACE, #CCTF)
Follow the conversation: Go to Tweetchat.com Type in hashtag
Twitter Chat
LinkedIn:- http://university.linkedin.com/- http://blog.linkedin.com/
Twitter:- http://support.twitter.com/- http://mashable.com/guidebook/t
witter/
Social Media & Technology: - http://mashable.com/
Resources