Social/Business Networking on the Web

Rodolfo Salazar (rokensa)Consultant

What is LinkedIn?•170 industries and 200

countries •You can find, be introduced

to, and collaborate with qualified professionals that you need to work with to accomplish your goals

•A new member joins LinkedIn every second

•Half of the members are outside the U.S.”

•Executives from all Fortune 500 companies are LinkedIn members

An interconnected

network of experienced professionals

from around the world

Why Use LinkedIn?

Keep in touch with professional

contacts

Meet new professional

contacts

Market your skills and experiences

Find job opportunities

Build an effective online brand

Gain valuable knowledge about

your industry

Be found for business

opportunities

Find new talent for your business

Find a service provider

LinkedIn ComponentsProfile (Private and Public)

Home Page

Connections

Answers

Groups

Jobs

Companies

Recommendations

Applications

Search

Your “Private” Profile

Key Components:• Photograph• Headline• Web site links• Summary• Complete career history

• Include description or details, not just company and title.• Education – be detailed• Make your Groups visible

Your Public Profile

LinkedIn public profiles can be found in searches on Google, Yahoo!, and other search engines.

You decide which parts of your profile are shown

Claim your name (http://www.linkedin.com/in/rodolfosalazar)

Create a public profile and make your LinkedIn profile available on the Internet.

Getting Connected

Invite ALL of your “real-world” friends

and business colleagues.

Use the Import Contacts feature

Invite every new person you meet.

Search for and send invitations to

colleagues from former employers

Send invitations through Introduction

Requests.

Join the largest Open Networking Groups

Send Invitations to the top LIONs (LinkedIn Open Networkers)

Make your invitations personal – don’t use the standard generic

invitation

Groups

Can send invitation to a group member without having an e-mail address. Key Groups to Join:

TopLinked.com (Open Networkers) LIONs™ (LinkedIn Open Networkers

Why join groups

Reconnect with old friends and

colleagues with whom you may have

lost contact.

Share and request expertise.

Make new connections with

others with whom you share something

in common.

Receive more invitations and

increase acceptance of invitations you

send.

Answers

Demonstrate Expertise

Establish Credibility

Get Noticed

Will generate an average of two invitations for each answer or question that you post.

Recommendations

Quantity Quality Who to ask

Be personal

Be specific

Give them too

How do I add applications?• Click “Applications” located in the navigation bar on the left.

Applications will be listed. Click on the desired application (this is an example of SlideShare).

Tips –

Join groups, start a discussion, answer a question, post a job / news article

Take an interest in others, find a similar hobby or something in common, get to know people (Ex: Alison Doyle and I share a passion for snow skiing )

Offer your services, volunteer, follow people in your locality or industry

Interact: share your knowledge, provide a tip, share what you read on the web

Don’t just build a profile and wait for jobs / others to come to you, be an “active” group member, and think “what value can I add today”?

If you make yourself valuable / memorable, others will want to make you a part of their network and follow you

Tips - cont’d

Become a source of cutting edge information and share it with others

Attend network meetings to get face-to-face time to strengthen online contacts

Make yourself easy to find, remember, differentiate yourself (include phone #, email)

Be a matchmaker, share contacts / information, build your network

Maintain your network: staying in touch is more important than the original connection

Find a way to add value, help others - comments turn into phone calls, phone calls turn into relationships

Tips - cont’d

Link your LinkedIn profile to Facebook and Twitter (use LinkedIn, Twitter, Facebook to promote your brand and reference your LinkedIn profile)

Thanks