LinkedIn - An Introduction - "Dress for Success for the Internet"
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Transcript of LinkedIn - An Introduction - "Dress for Success for the Internet"
Metropolitan ChapterLinkedIn Session
Build Your Connections, Build Your Career,
Build Your ClubApril 30, 2015
Paul Hattimer, CCMSocial Media & Marketing
• LinkedIn - Group• Facebook
- Personal Page - Business Page - Ad Campaign
• Twitter - Followers
• YouTube• Pinterest• SlideShare• Constant Contact • Buffer • Clubster• Flexscape Website
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General Manager Pine Hills
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Topics for Today!• LinkedIn - how you “Dress for Success" for
the Internet• Why we do social media?• How we do social media?• The three audiences for whom you create
your LinkedIn profile• The important parts of your profile
– Settings– Headline– Summary– Closing
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Topics for Today!• Building your network
– Stronger network– Better search– More leads
• The power of connections– Theories on connections
• Reaching out to your connections– Profile views– Status updates– Endorsements and recommendations
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Topics for Today!• LinkedIn Search
– Very similar to other search engines– Different filters– You build search potential by building
network– Search tools: saving time and narrowing
your search• Groups
– Your strategy– Expands your reach– Creating your own group
Social Media MarketingThoughts for beginners
• I was a beginner too• Full menu of options• Use what works for you• Just one tool in the toolbox • We cannot go back – the genie is out of
the bottle
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Why do we do Social Media?Two main reasons
• To be found in an internet search• To engage people
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How do we do Social Media?• Inbound Marketing - New
– Pull Marketing• Outbound Marketing - Old
– Push Marketing
Why LinkedIn?
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LinkedIn is a free business social networking site that allows users to create a professional profile visible to others
LinkedIn links customers, companies and suppliers
LinkedIn links employers and job seekers
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More than one out of five internet users…
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Three Audiences
• LinkedIn Search Engine – Algorithms– 40 times more likely to be found if profile is
100%– Recommendations double key word strength
• Internet Search Engines – Google loves LinkedIn
• PEOPLE– Does it make sense to the reader?
SettingsSeen or Unseen
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Let’s go live…….
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See and Be Seen…. Or Not
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Building A Profile
Getting Dressed for the Internet
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Reaching Out To Your Connections
Connection Builders
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Who has viewed your profile?
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Who has viewed your profile?
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Status UpdatesStaying Top of Mind
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Status Updates
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How often should I post Status Updates?
It takes 20 posts a month to reach 60% of your 1st degree connections
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Linkedin GroupsConnection Builders
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Why Groups???• To make more connections• To learn • To educate• To broaden your digital footprint• To find customers• To find employees• How many? How active?
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An Opportunity to be a Thought Leader
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Industry Specific
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Linkedin Search
Drill Down and Find Facts…. Turn a cold call to a hot call
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What can you
discover?
• Shared connections• What skills or traits they
have or have been recommended or endorsed for
• Past employer and past positions
• College or University• Groups• Causes or charities• Recent activity on LinkedIn
(posts and comments)
Other ideas?
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Making search easier
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AND - OR - NOT
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Earth Wind and Fire
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How these operators can focus your search
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Summary• Profile to 100% • Prominent Contact Info • Personable Summary • Grow your network • Reach out and touch your network • Frequent status updates• Use groups• Use search to turn cold calls to hot calls
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Helpful Links• www.forbes.com/sites/williamarruda/2014/03/04/22-
linkedin-secrets-linkedin-wont-tell-you/ • google/alerts.com• Wordle.net• Slideshare.net• buffer.com• www.mindtools.com/pages/article/linkedin.htm• www.onwallstreet.com/blogs/10-ways-for-advisors-to-
leverage-linkedin-in-10-minutes-a-day-2685356-1.html• Linkedin.com/in/paulhattimer
Thank You!Paul Hattimer, CCMIn/paulhattimer@phattimer920 458 3533817 889 [email protected]
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