Linkedin Advertising
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Transcript of Linkedin Advertising
Linkedin Advertising
Where business happens !!!
Target Audience & Market Share
Connect with the world's largest audience of active, influential professionals
Targeting Features
“If you have a target, you will walk more lively even in the middle of a desert!”
Where Ads DisplayAds appear to your target audience when they visit various pages on Linkedin
Ads Placements
Profile Page – You see others profile Home Page – Sign in to LinkedIn. Inbox – Messages and invitation Search Page – Results when search a member Groups – View pages in their group Text link – Top of the home page Audience Network ( Ads on partner sites)
Up to 3 LinkedIn Ads are shown in each ad placement on the website.
Best Practices
Create great ads with powerful copy and relevant images
Target your ads to a specific audience Split-test different variations of your campaign Budgets and bidding—spend your money
strategically Measure the performance of your ads
Display Ads
• Display ads reach an action-oriented, professional audience in a context has an high impact
• Format :300X250,160X600,728X90 & Textlinks
Content Ads
A format that moves beyond advertising to become a part of the exchange of knowledge and ideas, content ad unit distributed in five different formats including blog posts, case studies, white papers and video for your target audience
Group AdsCreate your own exclusively branded discussion forum:
A targeted environment establishes your company’s expertise and builds a active group of people endorsing your brand, since you are a sponsor
Social Ads
A powerful channel that uses social endorsement to spread awareness, build credibility and drive response, members can choose to recommend your products themselves, and share the ad across their network.
Sponsored Polls
Let you conduct market research while creating awareness for your brand. You can uncover customer preferences, change perceptions about your company's thought leadership, and, because the poll results page is exclusively yours.
Bids & Budget LinkedIn requires a min budget of 500-INR
per day and 100-INR per click (Google has no such minimums)
Cost-per-click (CPC) and Cost-per-thousand-impressions (CPM)
As a benchmark, LinkedIn says click through rates above 0.025% are good.
A Detailed Profile Is A Strong Profile
Customize Your Profile URL
Use LinkedIn Badges On Your Website
Be Active In LinkedIn Groups
Personalize LinkedIn Email Requests
Add LinkedIn To Your Email Signature
Connect LinkedIn With Twitter
Give a Recommendations to others
Add your Company Profile
Research about competitors
Questions
Thank You
By Rajesh Basavaraj
Cell: +91-9060551333Email :[email protected]://in.linkedin.com/in/rajeshbasavaraj