Linkedin 22 Ways To Dominate
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Transcript of Linkedin 22 Ways To Dominate
LinkedIn: 22 Ways to DominateJanuary 28, 2009
A Seasoned Social Network
68% 35+
66% $60k+/year
72% college grads
Linkedin Works Because It’s Safe
Sacrificing Features for Security• Linkedin Works BECAUSE it Does Less than Facebook and MySpace:
– Connections are Controlled– Relatively Easy to Use– Very Little Layout Control– Minimal Advertising– Very Few Applications– No Multi-media– Address Book Paradigm
Linkedin Rewards Action
• Follow These Tips• Spend a Few Minutes
Every Day on Linkedin• You Have to be PART of
Linkedin ProfileTips
1. Upload a Good Photo2. Complete Your Entire Profile, Including Previous Jobs3. Use Email Address as Your Last Name
4. Use Keywords Liberally in Your Profile
5. Link to Web Sites using Keywords
6. Link to Blog RSS Feed
7. Update Profile Often, but Not Egregiously
8. Create Status Updates (like Twitter and Facebook Status)
Linkedin Applications
Increase Usefulness
9. Activate Linkedin Applications and Connect to Content You or Your Company Createso WordPress &
Bloglinko SlideShare &
Google Presentation
o Company Buzz (Twitter Search)
Linkedin Connections
10. Invite Anyone You Meet in a Business Setting
11. Use Custom Intro Text, Unless You Know the Person Well
12. Find Connections Through Linkedin Searcho Nameo Companyo Locationo Keyword
13. Browse Your Connections’ Connections to Find People you Missed or Forgot
14. Invite Contacts From Your Outlook and/or Webmail Databases
Linkedin Recommendations –
Like ebay Feedback for People
15. Liberally Provide and Request Recommendationso Use Custom Invite
Texto Provide Some
Guidance to Reviewer on Possible Themes/Keywords
Linkedin Messages –
Break Through the Clutter
16. Send Messages to Connections about Events, Job Openings, etc.
Building Your Reputation on LinkedIn
17. Set up a Search and Answer Questions in Linkedin Answers Section
18. Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect
19. Consider Creating Your Own Group
Using Linkedin for Business Development
20. Connect with Clients, Former Clients and Prospects
21. Use Search to Find Appropriate Contact People at Target Companies
22. Use Search to Find Background Information on Prospect Personnel
JASON BAER Convince & Convert www.convinceandconvert.com @jaybaer