Linked-Out

PARSONSTHE NEW SCHOOL FOR DESIGN

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postgraduates

ANDREAOMARSEUNG WON

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Presentation Outline

Brainstorming Pitch & Play SWOT Analysis Opporunity Analysis

Mission Statement Prototype & Development

Survey & Results

Marketing Strategy

Shedules & Milestones Communication & Documentation Work Breakdown Structure Future Improvements Elements of Success Conclusion

Personas

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Brainstorming

- Sustainability in the Middle East- Post Graduation Networking- Text Book Sharing Center- Electronic Recycling- GMO’s in Arid Climates- Subway Clean Up

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Pitch & Play

2. Zeus Sweat Guards

1. Student Sharing & Textbook Service

3. Post Grad Networking Site

Post Grad Networking Site

1.

2. 3.

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Mission Statement

“To create a professional post-grad networking site, similar to LinkedIn, that facilitates connections between NewSchoolstudents of all majors. Using the different strengths and ideas of the team to create a truly unique model of networking that can be employed on a broad spectrum”

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- Unique to a specific demographic

- Already has a built in network

- Based on the strengths of other social networking sites

- There is a need for Networking post grad

- Low cost

- Competition from other social networking sites (Linkedin, Facebook)

- A low adoption rate could make it ineffective

- Design could not be condusive to use

- Already built in network

- Opportunities to connect Parsons grads within the working environment

- Market hole for a professional networking site that is uique to the New School community.

- Opportunities to Link to companies and projects that need employees

- Complete non-adoption from students- Oversaturation of social networking sites- No desire or need for post grad connection- Legal issues with copyright of information posted on the site- Not being allowed access to the NewSchool network

SWO T

SWOTAnalysis

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Opportunity Analysis“ Members of sites are eager to sign up and increase their visibility within a network, and get as many people to join their network, making themselves look popular and important”“ As these networking sites continue to attract and register new users every day in some cases millions of people, the race is on to find a competive and working business model that will utilize the strength of numbers and valuable information collected”“ The business networking site provides more opportunities for people to look for jobs, contacts and other prospects, creating viable options to make a profit on”

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Survey & Results

More Than Twice a Day Twice a DayDailyWeeklyMonthly

Has a JobDoes Not

Linked out FacebookMySpaceFriendster

93%

5% 2%

0.5%2%3%

5%

89.5%

97%

3%

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Prototype & Development

Search PeopleSearchhome

welcome! Seung Won [email protected] setting help sign out

Seung Won Hur

portfolio

majors

profile

New York CityDesign & Management

jobs

location

language

news / events

groups

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others

people

job listing (New York City)

news / events

BBC Ice Cream:

Gucci: Buying Assistant*Must have an at least retail buying experience, salary...

Bape:

Lang Faculty Member Katayoun Chamany ReceivesFunding From New York State To Develop Stem Cell Science Curriculum

Milano Alumna Amber Seely Named In The “Top 40 Under40” By New Orleans Newspaper

Parsons Students Create Concepts For DWR: Tools For Living

Media Studies Faculty Member Has New Video And Sound Installation At The Chocolate Factory

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network updates

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Seung Won Hur

portfolio

majors

profile


jobs

location

language

news / events

groups

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ArchitecturalDesign

CommunicationDesign

Desgin &Management

Desgin &Technology

EnvironmentalStudies

Fashion Design

Fine Arts

Illustration

Integrated Design

Interior Design

Product Design

Photography

Architecture

Architecture &Lighting Design

Design &Technology

Fashion Designand Society

Fashion Studies

Fine Arts

History of Decorative Arts& Design

Interior Design

Lighting Design

Photography

Design &Management

TransdisciplinaryDesign

FashionMarketing

Fashion Design

Interior Design

Graphic Design

Undergraduate Graduate AAS

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Seung Won Hur

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majors

profile


jobs

location

language

news / events

groups

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edit menu

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peopleAdvertisement

company title location date posted by

SearchAdvanced Search

Keywords

find a job

recently posted

BBC Ice CreamFull-time

Web Designer SoHo, New York City 12/05/2009 Nigo

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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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location

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Jan

Feb

Mar Apr

May

Jun

Jul

Aug

SepOct

Nov

Dec

Marketing Plan

- raise awareness

- launch party with students, faculty and alumni- ads on blog / newschool website

- word of mouth: marketing (stretch)- stickers

- facebook ads- famous alumni job posting

TASK 2

TASK 1

TASK 3

TASK 3

TASK 2

TASK 1

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PARSONSTHE NEW SCHOOL FOR DESIGN

Linked outconnect

postgraduates

Linked Out: Parsons the School of DesignPostgraduates Social Networking Sites

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Marketing Plan

StrategyAttention- Hold a launch party with NewSchool Alumnae, Staff & Students- Advertise on MyNewSchool- Put Ads on Frequently visited blogs- Put flyers around NewSchool Buildings

Interest- Word of Mouth Guerilla Marketing (use early adopters of the site)- e-mail blast to NewSchool Alumnae- Hand out stickers to NewSchool students

Desire- Put up job postings working for famous Alumnae (Marc Jacobs, Alexander Wang)- Put up advertising on Facebook

CostDomain Registration: Maximum $50 per year

Server Rental: From $180 to maximum $600 per year

Site Design: Average $750-$100 once only

Promotion: $5,000 to $8,000

Updating: $250 per year

Projected Cost: $11,300.00

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Persona

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Schedules & Milestones

week9 week

10

week11

week12

week13week

14

Brainstorming

Final Selection Research &Development

Prototyping&

PrimaryResearch

Prototyping&

SecondaryResearch

Finalizing Models &Putting Presentation

TogetherFinal

Presentation

- Research tertiary social networking sites

- Create the first prototype to test in our domain

- Track group progress in visuals and binders

- Test the prototype within our domain

- Create surveys based on our observations

- IDIO based research methods


- Research through books and online secondary sources

- Finalize prototype and create the launch plan


- Finalize model and launch plan- Put together presentation and graphics- Put together paper and collection of tracking of group progress

Post-GradSocial NetworkingMilestones

Week Nine: Brainstorming and Final Section - Brainstorm ideas for a product and/or service - Explore and research ideas - Narrow down the ideas to the top three - Create presentation boards and pitch ideas - With the help of the class input, select a project ideas

Week Ten: Research and Development - Research tertiary social networking sites - Brainstorm ideas for a initial prototype based on research - Create the first prototype to test within our circles of peers - Track group progress in visuals and the group binder

Week Eleven: Prototyping and Primary Research - Test out primary prototype within our domain - Create surveys to access user need - Used IDEO based methods of research (word association) - Track group progress in visuals and the group binder

Week Twelve: Continued Prototyping and Secondary Research - Research the social networking phenomenon through books and online secondary sources - Finalize prototype and create the marketing and launch plan - Track group progress in visuals and binders

Week Thirteen: Finalizing Models and Putting the Presentation Together - Finalize model and launch plan - Put together presentation and graphics - Put together paper and collection of documents that were used to track group progress

Week Fourteen: Final Presentation - Present project and final deliverable - Hand in hard copy of group work - Hand in reflective paper

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Group Communication

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Group Documentation

daterecorded

riskdescription probability impact mitigation

plan

docu

men

tatio

n

each team member identify risks and issues and think about possiblesolution

low adoption rate

legal issue

competition fromother social networking

sites

bad design

All team members observe possible risks and issues together and think about necessary changes for the project

solution/ change

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Work Breakdown Structure

LinkedOutFinal Model

Brainstormingand

Idea Selection

Researchand

Development

Prototypingand

Iteration

Finalizeand

Create Presentation

Idea Generation

Selection of topchoices

Pitch top choices

Make final selection

User ObservationResearch

IDEO ResearchMethods

PrototypeBrainstorming

Survey Development

Distribute PrototypeMake Changes

Distribute SurveyMake Changes

Secondary Research

Marketing Plan

Finalize Model

Complete Deliverables

Complete Slideshow

Complete Reflection

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Elements of Success & Future Improvements

Elements of Success:- Different skill sets from all members- Open and transparent communication- Weekend meetings- Structured communication via Wiggio- Even responsibility between team members- Team theme

Future Improvements- One set meeting day each week- The creation of more team documents- Structured weekly reports to each other- More training of different skill sets

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Thank You!Questions??!

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Documents

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