Linked in beginner class one - how to build and optimize your profile for business 2013

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www.ForwardProgress. net (877) 592-6224 FORWARD PROGRESS FORWARD PROGRESS FORWARD PROGRESS Growing your business beyond the VISION Session One How to Build and Optimize Your LinkedIn Account for New Business #fpwebinar

Transcript of Linked in beginner class one - how to build and optimize your profile for business 2013

Page 1: Linked in beginner   class one - how to build and optimize your profile for business 2013

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FORWARD PROGRESSFORWARD PROGRESS

FORWARD PROGRESS

Growing your business beyond the VISION

Session One

How to Build and Optimize Your LinkedIn

Account for New Business 

#fpwebinar

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• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 60,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and

Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,

Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services,

Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisle

Using LinkedIn for New Business Development

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Game PlanRoad Map to Success

• Today – How to Build and Optimize Your LinkedIn• Next Thursday – LinkedIn Beginner Session Two - Building

Connections and Getting Found & Getting Referrals • Next Tuesday – Social Jack – Network Building Class• Next Wednesday – Open Group Coaching

ALL ARE AT NOON CENTRAL

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Game Plan - Today

Road Map to Success

• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Change your settings for Google search

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Commitment to Results

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Social Network Efforts

Why do they not work for

organizations?

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Social Networks You Already Know

• You!• Bridgeview Bank• BBM• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

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Social Networks You Already Know

• You!• Bridgeview Bank• BBM• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

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Mark

How Many Contacts and eMailsDo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Dean Sue Pat

Stop Thinking One

Dimensional!

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• LinkedIn Has Over 200 Million Members• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 1 million new members a week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 1 million companies have a company page

2013 LinkedIn Stats - Growing

OVER 1,000 to 1

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Node: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

Network Science

Courtesy of US Army

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Network Science – Best RelationshipsList Top 5 PeopleList Top 10 PeopleList Top 25 People

1. What % of your business Volume do you get from the Top 5?2. What % of your business volume do you get from the Next

Level?3. What % of your business volume do you get from the outer

layer?

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Network Science

YOU!

HUB?

HUB?

HUB?HUB?

HUB?

HUB?

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Your Personal KeywordsWhat are you an expert in?How would your ideal prospect find you?What would they “yell” or “Google” to find you?What makes you different?What is your skill set?

FORWARD PROGRESS

RefinanceHome Equity

Mortgage RatesChicagoland

Lake County

Home LendingFHA Mortgage

VA Loans

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Sample Mortgage - Keywords HIGH Mortgage Rate Mortgage Rates A Mortgage Lenders Mortgages Mortgage Loan Mortgage Loans Refinancing Lenders for Home Loans  MEDIUM Mortgage Home Loan Home Loans Home Mortgage House Mortgage

Home Financing Home Lending  FHA LOAN FHA loan FHA FHA Mortgage FHA Loans VA Loan VA Loans FHA Lending FHA Lenders  LOCAL BASED Illinois Mortgage Illinois Loans Illinois Loan

Illinois Lenders IL Real Estate IL Mortgage

Chicago Mortgage Rate Chicago Mortgage Lenders Chicago Mortgage Chicago Loans Chicago Loan Chicago Lenders Chicago Home Loan Bridgeview Bank Bridgeview Bank Mortgage MyBBMC

FORWARD PROGRESS

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Your Personal KeywordsWhat are you an expert in?How would your ideal prospect find you?What would they “yell” or “Google” to find you?What makes you different?What is your skill set?

Exercise:

1. Write 10 things you are an expert in

2. What terms would someone use to find you

FORWARD PROGRESS

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Bring out your worksheets

now…

FORWARD PROGRESS

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Log into LinkedIn Now…

FORWARD PROGRESS

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QUICK TOUR

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Turn off Updates Broadcast

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Turn off Activity Broadcasts

Change to “ ” for this session only. Remember to

change back to “√” after class. Click “Save Changes”

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Optimal Settings

LIVE DEMO

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Get FoundYour Personal Business Keywords

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Your Business KeywordsWhat are you an expert in, products or services?How would your ideal prospect find you?What would they “yell” or “Google” to find you?What makes you different?What is your skill set?

Exercise:

1. Write 10 top things you are an expert in

2. What terms would someone use to find you

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Your Personal Keywords GENERAL Mortgage Rate Mortgage Rates A Mortgage Lenders Mortgages Mortgage Loan Mortgage Loans Refinancing Lenders for Home Loans Mortgage Home Loans Home Mortgage House Mortgage Home Financing

Home Lending  FHA LOAN FHA loan FHA FHA Mortgage FHA Loans VA Loan VA Loans FHA Lending FHA Lenders

LOCAL BASED Illinois Mortgage Illinois Lenders

IL Real Estate IL Mortgage

Chicago Mortgage Rate Chicago Mortgage Lenders Chicago Mortgage Chicago Lenders Chicago Home Loans Bridgeview Bank Bridgeview Bank Mortgage MyBBMC

YOUR NAME!!!Suburb’s

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Backup!

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Profile ChangesComplete ProfileBe Clear

What will you do for others?Why & How?What do you want\need?

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More New Items

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More New Items

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More New Items

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More New Items

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More New Items

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More New Items

LOOK VIDEO

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#1 Lets Make Sure – Look Good

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Profile Tune UpWhat are

YOUR Keywords?

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Create Relevance!

Profile Tune Up

1. Create your personal tagline2. Appear focused3. Put your elevator pitch to work4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?

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Peer Review – What is this?

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Improve Your Google Page Rank Contact Settings

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Turn on Activity Broadcasts

Change to “ ” for this session only. Remember to

change back to “√” after class. Click “Save Changes”

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Next StepsBook a meeting right now with your team!Create a plan and make a system that worksFix Your Profiles – ASAP Remember your Keywords!Search for yourselfPeer Review by next Thursday!Be Active – Keep Moving!

Next Class – Thursday, April 25 – Noon Central

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Contact Us

Connect WITH Us!

[email protected] TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224

www.ForwardProgress.NET