2

Align sales and marketing by seamlessly

engaging influencers and decision makers

across your key accounts on LinkedIn

Source: LinkedIn data;

Senior Level Decision

Influencers

60MM+

Decision Makers

40MM+

C-level execs

6.8MM+

Opinion Leaders

10.7MM+

Match your target account list to over 8 MM+

Company Pages on LinkedIn

4

Align program dollars and resources against priority accounts that are determined

in partnership with your sales team

Use Case Why How

Audience and reach Accurately target influencers across

prospect organization

Relevancy Tailor Sponsored Updates and

Sponsored InMail campaigns to accounts

that matter most

Business impact Deliver relevant content that translates

into meaningful results

Your target audience Define your account list and streamline

your focus using LinkedIn profile-based

targeting like seniority and job function

Your Content Create relevant and valuable content to

drive impactful engagement among

your key accounts

Your Results Measure the effectiveness of your

campaigns and optimize your content

Re-engagement Re-establish a connection with your lost

opportunities through valuable and

relevant content

Thought leadership Deepen relationships with your current

customers and have a voice amongst your

target accounts

Business results Deliver marketing-influenced leads to your

sales team

Extending Account-based marketing seamlessly across

devices with SU and Sponsored InMail

6

Getting Started with Account Targeting on LinkedIn

Your business account may have up to 5 active lists. Multiple campaigns can run

using the same list within one account.

You can both include and exclude a target account list.

Suggested companies per account list is 500 minimum companies and 30,000

maximum companies

Please provide a .csv file for each target list with company name under one column

1

Select from a variety of profile-based targeting options including job seniority, job

function, job title, member skills, member degree, member field of study, etc.

At this time Account Targeting is not available when using Member Personas

2

At this time Account Targeting is only available through Sponsored InMail and

assisted service Sponsored Updates.

Please work with your account team to identify the right product mix for your

marketing goals

3

4

Standard Sponsored Updates and Sponsored InMail reporting will be available.

Please work with your account team to review results and optimize your campaigns. 5

Add profile-based targeting

Identify the right product(s) to

achieve your goals

Select the campaigns to run

against this list

Review your results and optimize

Prepare your target company

list

©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.