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101 - Rotary ClubBrand Your Company/Yourself

Presented by:

Jo Guerra SocialJo1@gmail.com303.632.2928

Presentation: Will be available at www.YourMarketingGal.com

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Social Media Marketing

Social media marketing … is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. *

*Wikipedia

logger

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Why should you care? Newspaper circulation 48.4

million daily 285 million people watch

television monthly 14.3 billion core searches monthly – both

searching & in other media* Build your online footprint & network

It’s prime time And be found Build your reputation & brand

*http://www.comscore.com/Press_Events/Press_Releases/2009/11/comScore_Releases_October_2009_U.S._Search_Engine_Rankings

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According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

Find strategic partners Find info on businesses, clients or

potential clients Connect to clients Expand your online network

Stodgy, Professional, All Business

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Register: www.linkedin.com

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Your Profile Specialties are your keywords Add your blog Connect with Twitter Add your website and two other

links – name them Add your contact info at “Contact

Settings” and “Summary” Look at applications – add a portfolio

as a Power Point presentation

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Social Networking – It’s Never About You!

Similar to a cocktail party

If you say, I’m a super star attorney, banker or realtor

Who cares? Nobody cares about you or your product, except you

Give people a reason to connect with /follow/friend you

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The Right Way For All… It’s not a broadcast, it’s a conversation Add value to your network – brand yourself as an

expert, share (not too) personal info Share original content, videos and blog entries Share borrowed content: set up Google alerts at

www.Google.com/alerts (use tinyurl.com to shorten web address

Subscribe to newsletters & blogs via email or RSS feed - Google reader or others Post tips – show your expertise Share links to articles, videos in your field Show humor occasionally – look at YouTube videos –

perhaps on casual Fridays?

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Marketing/Branding

Join relevant “Groups” – up to 50 Invite people into your network – only people you

know – 5 IDK’s and you are out Post blog entries, articles, and other helpful info at

Status Update (What are you doing?) & Groups Start a discussion)– brand yourself as the expert you are

Post webinars & events at “Status Update” (What are you doing), “Groups” (Start a discussion)

Ask and answer “Questions” on LinkedIn

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Summary Social media

marketing & networking

Statistics LinkedIn – good

place for profile LinkedIn welcome

page LinkedIn profile

page

The right way to network

Content sharing: look like an expert in your field

Marketing

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Inspirational Quotes

The entrepreneur is essentially a visualizer and actualizer... He can visualize something, and when he visualizes it he sees exactly how to make it happen. - Robert L. Schwartz

"It's never too late to be who you might have been. - George Elliot

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Resources

http://bit.ly/6ieRz0 - What’s your LI strategy? http://learn.linkedin.com/new-users/ - New user

tutorial in ten minutes http://bit.ly/7Id8b9 - How to build your personal brand

on LinkedIn http://www.youtube.com/watch?v=OMCCatAH5Gc –

Commercial on why LI http://windmillnetworking.com/2009/11/02/7-ways-

sales-business-development-professionals-can-maximize-their-linkedin-presence/

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Thank you!

Jo GuerraSpeaker • Trainer • Social Media

Consultant

Your Marketing GalPO Box 440952Aurora, CO 80044303.632.2928

SocialJo1@gmail.com

Website & Blog:www.YourMarketingGal.com LinkedIn: http://www.linkedin.com/in/joguerra

Facebook: http://tinyurl.com/JoGuerra Twitter :http://twitter.com/joguerraMeetup:

www.meetup.com/Denver-Entrepreneurs LinkedIn Denver Entrepreneur Group:

http://www.linkedin.com/groupRegistration?gid=2601870