Linked In 0612
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Transcript of Linked In 0612
![Page 1: Linked In 0612](https://reader034.fdocuments.us/reader034/viewer/2022052401/55c92f52bb61ebd2428b47a7/html5/thumbnails/1.jpg)
Essential for your job search, handy for the rest of your life
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Groups• Answers
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The basics
• LinkedIn.com is THE place recruiters, HR-types and hiring managers (a/k/a “problem-havers”) go to find candidates or learn more about candidates they have already found.
• Build your profile intentionally so you can be found. (Catching)
• Connect with lots of people and use interactively so you can find people (Pitching).
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Russ’ view of Linkedin – top of the page…Notice the “People you may know”…because you might!
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Russ’ view of Linkedin – a little lower…notice the “Who’s viewed your profile?”
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Left side – who has looked at my profile; clues about who my message is reaching.
Right side – how am I doing in attracting attention (scorecard-kinda). Update your profile; watch your views skyrocket. Pay attention to who is looking!
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How often do I show up in searches weekly? Average 303.5x/week! Why? Because of how I have built my profile – to be found!
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Finding people, part deux!• Groups• Answers
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Catching │Goal #1: Building your profile so you can be found
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Your profile
• 100% complete profile- LinkedIn will help you chart your progress as you move towards completing your profile.
• 100% is only the beginning – but it’s a good first goal!
• Catching wins championships…and gets you found on LinkedIn.
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Your profile
• Picture – smiling, professional, good lighting, facing camera
• Headline – say what you do or did, use keywords; 120 characters, use it!– Your title may have been Accountant II (which
doesn’t tell clearly what you did.)– Accountant │Joint-interest billing │JIB │Oil &
Gas │AP Supervisor │Revenue accounting │Data analyst │[email protected] (That’s 118 characters – which is more clear?)
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Your profile
• Pop Quiz – Which do you think is most effective?
1. CONSUMER PRODUCTS EXECUTIVE - Brand Management | Marketing | Sales Management | Consulting
2. Actively Seeking Next Employment Opportunity
3. Currently seeking employment - Production Management - Technical Coordinator - Management A/V - Audio Engineer
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Your profile
• Current – maybe delete it?– Alternatives: Immediate availability, currently
seeking, Open to new opportunities– Avoid: Unemployed, Retired, etc. Look
forward!
• Public profile – customize it; for resume, business cards and email signature– http://www.linkedin.com/in/knightruss– http://www.linkedin.com/pub/hans-helmerich/9/992/a44– See the difference? Which is easier to share?
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Your profile
• Current– You can delete “current” (suggested)– Alternatives include: Immediate availability,
currently seeking, Open to new opportunities
• Public profile – customize it; for resume, business cards and email signature
• Recommendations – two minimum; don’t kill yourself for more; anyone can write them for anyone else, limited value
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Your Summary
• Speak to results, $, #, % where possible
• Use keywords throughout
• Tell your story in a concise and compelling way (takes some work to get it right)
• Adding a list of keywords at the bottom – simply for LinkedIn’s search engine – is the best way to be found more often
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My new friend Boe; connected with him in Feb; met in person in June; 17k connections; 300+ profile views/day.
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See what Boe is doing here? Tells his story, then has a repeating stack of keywords so he will be found.
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S+A = R
• Every statement about your work can fit this model
• Have 14-40 of these, use on LinkedIn profile, resume and more
• S = Situation – Tell what you began with• A = Action – What did you do differently
that others didn’t or might not• R = Result – Outcome delivered to your
employer, ideally quantified in $, # or %
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Previous jobs
• Explain what you did, tell SAR stories• Go beyond the job description
– Responsible for sales [or]– Pursued by phone, mail, email and in-person
the decision maker for payment solutions, presented and closed the largest contract the company had signed in 5 years worth over $1MM.
• Add a specific block of keywords for each previous job
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Groups• Answers
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Pitching │Goal #2: Hunting wabbits; finding the hiring manager, decision maker and others
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Indeed.com: An aggregated source of job postings. Try it!
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Hunting on LinkedIn
• Found two jobs on page 1 of Indeed from “controller accounting” search on Indeed.com
• Oil States International (let’s dig on this one)
• Utica Park Clinic (this one will wait)
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Russ suggests: Find the company on LinkedIn!
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Russ suggests: Then follow them!
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Next: Who do I know at the company? Strike out so…
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Let’s try the “Advanced” search- upper right corner…
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Keyword: accounting
Location: 74101
Company: Oil States
Current company
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Struck out!
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Searched again with “Oil States” in caps; my network didn’t yield anything here.
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Jigsaw.com is another search tool, especially good for getting company HQ information and specific contact information.
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Now here are a couple of names, esp. Bradley Dodson, CFO & Treasurer.
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Here is his contact information, if you have points to “buy” it with. You earn points on this site by keying in
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And just to confirm that he is still there, here he is on LinkedIn. This isn’t iron clad, but a good indication.
Here is his information on the company’s website under “management team”.
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What we found…
• Bradley J Dodson, SVP & CFO
• Could get his contact information from Jigsaw.com or ask for him at the main number 1 (713) 652-0582
• Chances are, we won’t reach him but someone in his office might direct us to who the hiring manager is for this position if we simply ask.
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Groups• Answers
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Status updates: Projecting good information to your network (What’s up, Doc?)
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Outbound: status message
• Always good news (never negative!)
• Always professional
• Article you read related to your industry, vocation, job search or something else with broad interest
• Community or industry event
• Interact with other people’s messages! This is SOCIAL media – be social!
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For every post I make, I probably like or comment on 10 others.
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Groups• Answers
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SHHHHH! Let’s keep all this just between us…no sense in others learning about making good use of LinkedIn, OK? Next up: The how, who and why of connecting
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Connecting
• Always customize the message• Remind people how you know them or met,
even if you met earlier in the day• Offer value• Give them a reason to connect!• “Russ here from the job search ministry! I’m searching for
a sales position in energy or financial services. Might you know someone looking for someone like that? Could we connect in case I might help you or someone you know?”
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Groups• Answers
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Are you afraid yet? Now, to Groups!
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LinkedIn Groups
• An excellent way to expand your connections exponentially
• Participate and be relevant• Industry• Discipline• Geography• Interest• You can join 50 (or so) with free account• Bonus: What business are you in right now?
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Highpoints
• The basics• Two goals of LinkedIn.com:
– Catching – building your profile so you can be found
– Pitching – hunting / finding the people you need
• Status Updates• Connecting• Groups• Answers
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Do you have questions? Do you have expertise that you ought to project? Answer questions! On to the “Answers” section!
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Answers
• Search the question before you ask it!• You have a list of 20 or so keywords from
your profile set up, start with those• Sometimes it’s good to see who is asking
the question – could be the CEO of your next employer or some student in India.
• Project your expertise!
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More
• Repeat important things in different ways
• Include misspelled versions of your name if it might be misspelled
• Blue on LinkedIn = hyperlink; click, follow, explore! You aren’t going to break the internet!
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Finding People
• Do we have time?
• We went through one example earlier
• Let’s just try it! Who are you looking for?
• Company
• Title
• Name
• Let’s find their information!
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Russ Knight sells energy management consulting for THG Energy and is the co-founder of OJT @ Asbury and one of the leaders of FUMC’s Employment Transition ministry in Tulsa. (918) 640-6148-c or [email protected]
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