Ira S WolfeSuccess Performance Solutions

Agenda

What is the significance of social media?What can you accomplish with social

media technologies? How can you leverage these

technologies to your advantage?

Search engine optimization requires fresh, dynamic content and links to and from your site…social media provides both!

Social Media Applications

1. Market Research/Competitive Intelligence

2. Public Relations/Marketing

3. Search Engine Ranking

4. Business Development

5. Customer Support

6. Recruitment

7. Retention

8. Education and Training

Q: How can social media help my business improve performance in any of the above areas?

Where should you start?A social networking site where people can network by city, workplace, school, and region and exchange messages, updates, join groups, publicize events.

A video sharing site website on which users can share upload, share, and comment on videos.

A type of website where individuals or organizations can post commentary, stories, awards, product reviews, announcements, events, and videos.

A micro-blog limited to 140 characters. Think headline syndicator!

LinkedIn is a social networking site for the business community. It connects you to other business people and job seekers and helps you exchange knowledge, ideas, and opportunities with a network of professionals.

BlogTalkRadio allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone and a computer.

Pull back the curtain of social media

Content - the “Brains” Connections – the “Backbone” Conversations – the “Heart andSoul”

“What do I need to get started?Content Connections Conversations

LinkedIn X XXX XX

Twitter XX X XXX

Blogs XXX X XX

Facebook X XXX XX

YouTube XXX XX X

Blog TalkRadio/Podcasts

XXX XX X

FlickR XXX XX X

How can you use social media?

“There is a central difference between the old and new economies: the old industrial economy was driven by economies of scale; the new information economy is driven by the economics of networks...”

Carl Shapiro and Hal R. Varian. Information Rules.

CDC’s Second Life Island

Getting Started with Social Media

Six Strategies

Strategy #1Research your customers and competitors.

Track industry trends/competitor news Google Alerts

RSS (Really Simple Syndication) Feedso Technorati, Google Reader

Twitter Searcho Tweetdeck/Seesmic Desktop/Hootsuite

LinkedIN updates/news

Strategy #2Become the expert

1. Write a blog

2. Publish podcasts/videocasts

3. Distribute links to favorite blogs (text, audio, video)

4. Answer and ask questions

5. Ask for and provide feedback

6. Announce contests and giveaways

7. Sponsor webinars and seminars

8. Share resources, tips, and tricks

Q: What can I blog or tweet about?

Strategy #3Manage Your Brand

1. Listen to what your customers are saying/doing

2. Listen to what your customer’s customers are saying/doing

3. Listen to what your competitors are saying/doing

4. Listen to what your competitor’s customers are saying/doing

5. Provide a channel for raving fans to congregate

6. Provide a channel for dissatisfied customers to vent

7. Provide a medium for employees to connect

Q: How can my business use social media technologies to create disruptive innovation?

OR

How can you use Twitter?

A restaurant tweets their daily specials

A ticket agency tweets about-to-expire tickets

A realtor tweets new homes on the market

A hotel tweets hot deals to fill last minute cancellations

A radio station tweets weather alerts or traffic accidents

A repair service tweets customers on arrival times

Strategy #4Ramp up your network.

1. Connect with colleagues, employees, customers, prospects, competitors, thought leaders, and alumni

2. Answer and ask questions – LinkedIn, Bizmore, VistageView

3. Join online groups to ask/give feedback – LinkedIn, Plaxo, Twitter

4. Respond to comments on blogs5. Announce contests and giveaways6. Share resources, tips, and tricks7. Post news and events8. Announce new blog articles or links to favorite blogsQ: How can I connect with and help grow my centers of

influence?

Strategy #5Recruit and Retain Employees

1. Proactive recruitment is a required strategy when it comes to finding top talent.

2. Leverage your network – employees, peers, former employees, alumni, customers.

3. LinkedIn is the best source for professional and business candidates.

4. Facebook is a great source for hourly and mid-level salaried candidates

5. Twitter has possibilities too.

6. Create your own network on Ning.

Q: How can my business use social media technologies to recruit and retain employees

Strategy #6Learn from and share with others.

1. Seek out blogs in your industry and your customers’ industry

2. Network with relevant experts

3. Follow thought leaders

Q: Who should I be listening to?

How do I measure it?What are people saying about me/us?

1. Google Alerts

2. Google Analytics

3. Google Trends

4. SocialOomph (for Twitter and Facebook)

Select A Strategy

Research your competition

Become the expert

Manage your brand

Expand your network

Recruit and retain employees

Learn from and share with others

Getting StartedHave a clear purpose in mindStart simple! Integrate, integrate, integrate with

current communication and business development strategies

Designate a “chief social media officer”Develop a common-sense approach

to policing employeesStart now!!!

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Free Stuff!

Ira S Wolfe Company: Success Performance Solutions

Website: www.super-solutions.com

www.perfectlaborstorm.com

www.geeksgeezersgooglization.com

Email: ltf4biz@gmail.com

Phone: 717-291-4640 or 410-941-2345

Mobile: 717-333-8286