Link Building For Great Results
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Confidential ©2009 Network Solutions, LLC Beyond the Basics of Search Engine Optimization Link Building for Great Results
description
SEO 101: Get Found in the Search Engines Randy Windsor has more than 25 years of experience presenting educational programs to public audiences as a professional speaker. His background in communications and technology has led him to become a top performer in technology sales and presentations. He began work with Monster Commerce in March of 2005 which was later acquired by Network Solutions to serve as their e-commerce service division. Randy was a Senior Level Sales Representative and Manager in the e-commerce sales office until becoming Manager of Search Marketing Education for Network Solutions in October of 2007. During his time in this position, Randy has trained thousands of businesses and professional organizations on how to use the Internet to further their business goals. In 2008 and 2009 Randy played a key role in developing the Network Solutions Search Marketing Webinar Series, a supplemental educational program, which covers various topics on Internet Marketing. Such topics include Pay-Per-Click advertising, search engine optimization, link building strategies and e-commerce marketing. These presentations are available to the public on the Network Solutions Education Center web site. He is also working on expanding the seminar program to cover additional topics that are vital to the success of an online business. The programs will cover the basics of building an online business and continue through to marketing strategies. These live seminars and live and prerecorded webinars will be available resources to help online business owners strategize for success
Transcript of Link Building For Great Results
Confidential ©2009 Network Solutions, LLC
Beyond the Basics of Search Engine Optimization
Link Building for Great Results
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Agenda
Understanding “Link Value”
Review of the Basics
Know What You Are Up Against!
Thinking of Linking
Questions & Answers
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Fundamentals: How Search Engines Work
links to
Crawls a link to benselspencils.comCrawls networksolutions.com
benselspencils.com
networksolutions.com
Relevant Link TalliesWords/Phrases
Text Links Are Best !!
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The Secret to Natural Rank – Links!
DID YOU KNOW… 7 out of the Top 10 factors impactingnatural search rankings have to do with links – THINK LINKS!
Link from a Directory Link from a Blog
Link from another Web Site
Your Web Site
Link from an Article
Each link has testimonial value,
just like a citation in a written work
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Link Building for Great Results 5
http://www.submitexpress.com/linkpop/
Link Checking – Tools and Tips
Tools are Available That are Both Free and Paid Tools available on the
web:
Go Straight to the “Horses Mouth”
This is also a great way to learn what you are up against !!!
* Avoid Total Reciprocity if Possible – One Way Links Have More Value
SEOQuake for Mozilla Firefoxhttp://www.linkpopularity.com/
Yahoo as an example:
Linkdomain:www.westfloridacomponenets.com
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A Little Advanced Advice…
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Prequalify Your Link ResourcesWhy do the work if you can’t get the payoff?
Do they relate to your business?
Do they give links?
Do they require a link to give a link?
What is their preferred method of communication?
Do they have time to discuss it with you?
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Where do Links Come From?
2 3
4 5
Ask for Them Directories Press Releases
Web 2.0Articles
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Ask for Them
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# 1 – Asking for Links
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To Who It May Concern, Build Upon Relationships – Businesses & People You
Work WithForge Relationships to Gain Link Resources
: BIG MISTAKE!
Request Keyword Rich Anchor Text for the Link
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# 2 - Search for Directories
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Directories
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Paid Directories– Example: Yahoo Directories
Free Directories– Example: DMOZ Directory
– Example: Organizational Directories
Directory Searches- Search Using Your Industry Terms
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# 3 - Write Press Releases
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Press Releases
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Press Releases Can Be Written About Any Newsworthy Event
Distribute Through a Professional Service
Attempt at Least One Press Release Per Quarter
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Articles
# 4 – Submit Articles
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Write Articles That May Interest Your Potential VisitorsPay Attention to the Optimization of the Content
Review Your Reach and Learn From Each Endeavor
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Web 2.0
# 5 – Become Involved
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Social Media Requires Involvement and Resources
Understand the Commitment and Requirements
Serve the Collective and Not Yourself
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Monitor Links
Remember: The Internet is Based on the Give and Take Principal
Inbound and Outbound Linking Will Make You Stronger
You MUST Monitor and Repair or Delete Broken Links
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Link Building for Great Results 14
Remember Who You Are Up Against!Competitive analysis is a MUST for success
Main Take-A-Ways for Today?
Pre-qualify Link ResourcesWhy do the work if you can’t get the payoff?
Build Relationships to Build LinksForge relationships for mutual benefit
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Tools and Resources
Link Checking ToolsSearch Engines, paid and free tools
Educational Webinars from Network Solutions
http://marketing.networksolutions.com/seminars
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Establishing Your Website Footprint
For more information regarding the presentation you have just seen or any additional products of services offered by Network Solutions®, Please feel free to
call us at:
888-642-0299 All trademarks, service marks and logos (the "Trademarks") used are registered and unregistered Trademarks of Network Solutions LLC or their respective owners.
