Link Building 101

The Myths and Truths about Link Building

What is Link Building?

• Link Building - is the process of building quality, relevant links to your website, which in turn help your website achieve higher ranking and drive traffic to your site.

Ways to Build Links

• Guest Posting• Directory Submissions (Free & Paid)• Social Media Shares + Updates• Profiles

Black Hat & White Hat

Myth #1: A Link is a Link

False! A link is valued in different ways. There are tons of factors that value into how much a link is worth. For all intents and purposes value links in 2 ways Page Rank and Follow/NoFollow.

Myth #2: I need a 1,000 links to rank well

False! You don't need a 1,000 links to rank well. What you need is quality links that are associated with your brand and content.

Myth #3: Once I am ranking well I should stop link building.

False! No, if this were a baseball game would a pitcher be pulled if they were winning? No, you must continue to fight because the competition can overtake you at any time.

Myth #4: Buying Links is wrong

Truth and False. Buying bulk links and directory almost have no value, according to Google. However buying a sponsorship link from a meet-up or other organization is not bad at all and something that I recommend.

Myth #5 I'm a spammer right.

True and False. My job is to help people find great content, but that can’t be done without links.

Myth #6: All of my links should pointing to the same place and have the same Anchor

Text

False! Google considers a ton of links pointing to your homepage with the same anchor text as spam.

Myth #7 Great content beats link building.

False & True: You can’t have one without the other. Content can stand out but without any kind of links generating to it, it will stagnate on it’s own.

Bonus Round: Link Building is easy and you want to do this.

False! This job can be boring and monotonous. Similar to cold calling, looking for links when you’re strapped out of ideas is boring and mundane.

Future of Link Building?

Take Aways

- Link Building is an ongoing fight.- There are link opportunities all around us.- The more content we have the better.- Social Media is counting more and more!